About Baymard Institute

We’re an independent web usability research institute

Discovering, documenting and sharing the best ways to improve the online user experience.

We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.

In short: research-based content presented in an easy-to-use format.

UX Articles

Published approximately every second week since September 2009, there’s now 189 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization:

Latest Articles - Most Popular - Full Archive

Research Products

Comprehensive research reports from the past 7 years of large-scale usability testing of the worlds leading e-commerce sites. All distilled into concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites:

E-Commerce Checkout - Homepage & Category - E-Commerce Search - Product Lists & Filtering - Mobile E-Commerce

Labs & Resources

Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates:

Country Selector - Mobile Touch Keyboards - Cart Abandonment Rates

Work Used & Cited By

Research Team

Christian Holst

Jamie Appleseed

Christian Vind

Thomas Grønne

Edward Scott

Lauryn Smith


E-mail: info@baymard.com

Phone US: +1 (415) 315-9567

Phone EU: +45 3696 9567

Baymard Institute
Vesterbrogade 74, 3rd floor
1620 Copenhagen

VAT no: DK30423356

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