Comprehensive research reports from the past 7 years of large-scale usability testing of the worlds leading e-commerce sites. All distilled into concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites:
User experience engineer with a master’s degree from the Technical University of Denmark. He has worked with designing user experiences in both the hearing aid and the credit card industry before co-founding Baymard Institute 2009.
Has a decade’s worth of work experience designing and coding websites, with a focus on user experience. He has worked as lead developer on numerous web projects at web agency Spoiled Milk before co-founding Baymard Institute in 2009.