About Baymard Institute
We're a small independent web research institute
Discovering, documenting and sharing the best ways to improve the online user experience.
We believe in what we call "actionable research" – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
In short: research-based content presented in an easy-to-use format.
What we do
UX Articles
Published approximately every second week since September 2009, there's now 107 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization.
Research Products
Comprehensive research reports with months of user testing distilled into concrete design guidelines for improving the user experience of e-commerce and m-commerce sites.
Labs & Resources
Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates.
Work cited at
Founders
Christian Holst
User experience engineer with a master's degree from the Technical University of Denmark. He has worked with designing user experiences in both the hearing aid and the credit card industry before co-founding Baymard Institute 2009.
Jamie Appleseed
Has a decade's worth of work experience designing and coding websites, with a focus on user experience. He has worked as lead developer on numerous web projects at web agency Spoiled Milk before co-founding Baymard Institute in 2009.
Contact
E-mail: info@baymard.com
Phone US: +1 (415) 315-9567
Phone EU: +45 4096 8188
Address:
Baymard Institute
Vesterbrogade 74, 3rd floor
1620 Copenhagen
Denmark
VAT no: DK30423356