We’re an independent web usability research institute
Discovering, documenting and sharing the best ways to improve the online user experience.
We believe in what we call “actionable research” – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
In short: research-based content presented in an easy-to-use format.
Comprehensive research reports from the past 7 years of large-scale usability testing of the worlds leading e-commerce sites. All distilled into concrete design guidelines for improving the user experience of desktop and mobile e-commerce sites: