About Baymard Institute

What?

Baymard Institute is a publishing group that conducts research on how to improve conversion and web usability. We released our first research study, E-Commerce Checkout Usability, on March 1, 2011.

On this site, we will be publishing a new article approximately every second week, and we encourage you to participate in the discussion by posting your own comments.

Why?

Our main philosophy is conversion design, meaning design with the purpose of improving your conversion rate – turning visitors into customers – instead of design where the end goal is simply "something beautiful".

We see web design as a (business) tool you can use to make your website more user-friendly and ultimately convert better.

Who?

Baymard Institute was founded by Christian Holst and Jamie Appleseed.

Christian Holst holds a master’s degree in Design & Innovation, with a focus on usability, from the Technical University of Denmark. He has worked with usability in both the hearing aid industry and the credit card industry.

Jamie Appleseed has more than seven years of work experience designing websites, with a focus on user experience. He has also worked as lead developer on numerous web projects at Spoiled Milk.

You can get in touch with us at info@baymard.com.