About Baymard Institute

We're a small independent web research institute

Discovering, documenting and sharing the best ways to improve the online user experience.

We believe in what we call "actionable research" – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.

In short: research-based content presented in an easy-to-use format.

What we do

About-articles

UX Articles

Published approximately every second week since September 2009, there's now 128 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization.

Latest articles

Entire archive

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About-report

Research Products

Comprehensive research reports with months of user testing distilled into concrete design guidelines for improving the user experience of e-commerce and m-commerce sites.

E-Commerce Checkout

Homepage & Category

Mobile E-Commerce

About-labs

Labs & Resources

Occasional experiments and resources we develop for improving web UX; like the open source redesigned country selector or a documented average of cart abandonment rates.

Country selector

Mobile touch keyboards

Cart abandonment rates

Work cited at

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Founders

About-christian

Christian Holst

User experience engineer with a master's degree from the Technical University of Denmark. He has worked with designing user experiences in both the hearing aid and the credit card industry before co-founding Baymard Institute 2009.

About-jamie

Jamie Appleseed

Has a decade's worth of work experience designing and coding websites, with a focus on user experience. He has worked as lead developer on numerous web projects at web agency Spoiled Milk before co-founding Baymard Institute in 2009.

Contact

E-mail: info@baymard.com

Phone US: +1 (415) 315-9567

Phone EU: +45 3696 9567

Address:
Baymard Institute
Vesterbrogade 74, 3rd floor
1620 Copenhagen
Denmark

VAT no: DK30423356

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