Discovering, documenting and sharing the best ways to improve the online user experience.
We believe in what we call "actionable research" – taking the originality and thoroughness of academic research, but presenting it in a pragmatic and user-friendly format.
In short: research-based content presented in an easy-to-use format.
Published approximately every second week since September 2009, there's now 159 free articles ready for your perusal on the topics of web usability, UX design and e-commerce optimization.
Comprehensive research reports with months of user testing distilled into concrete design guidelines for improving the user experience of e-commerce and m-commerce sites.
User experience engineer with a master's degree from the Technical University of Denmark. He has worked with designing user experiences in both the hearing aid and the credit card industry before co-founding Baymard Institute 2009.
Has a decade's worth of work experience designing and coding websites, with a focus on user experience. He has worked as lead developer on numerous web projects at web agency Spoiled Milk before co-founding Baymard Institute in 2009.
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