User interface details matter to the overall user experience.

Many users may not consciously notice these details on your site yet they do have an impact on the overall user experience. When everything feels just right the perception of your site and brand is improved.

In this article we’ll look at 5 different types of UI details you should pay attention to… Continue reading →

Writing headlines for online editorial content can be a daunting task with conflicting advise.

On the usability side people like Jakob Nielsen argue that you must front load information scent in your headlines. The goal is to convey as much useful information on what the article will be about so the user can make an informed decision on whether that is the right page or not… Continue reading →

Here at Baymard we write three different categories of UX articles: 1) Research & Guidelines, 2) Case studies, and 3) Observations.

We know a lot of you started subscribing to our articles during the year (thank you!), so below is a list with some of our favorite articles from each of these three categories in case you missed them (or just want to revisit old favorites):… Continue reading →

More and more sites and applications are using subtle textures to give their design a more distinguished look.

The wise use of subtle textures for backgrounds and other elements can add a lot to a design, making it feel more real or physical. A solid color feels very flat in the digital world because it is completely clean, but the second you add a texture, it comes alive – the surface suddenly has depth… Continue reading →

The new Facebook timeline is a dramatic departure from the current profile view.

There’s many things to like about it: good use of metaphor, a sense of space, and a simple navigation model – all of it presented in an aesthetically pleasing package.

This article aims to highlight some of the thoughts and observations we made on first look… Continue reading →

A typical new visitor to your website will determine whether to stay or leave within the first 15 seconds. Since the web got infinite alternatives to your site, it’s crucial that you immediately instill a sense of trust.

So without further ado, here’s 10, 13 ways to make your site seem more trustworthy at first glance… Continue reading →

For some time now we’ve had two different email newsletter sign up forms here on Baymard. The hypothesis was: The traditional “sidebar sign up form” have no space for explaining benefits + It doesn’t capture readers as well because it’s not placed right after the user has finished reading an article.

So we’ve also had an inline call-to-action box for newsletter sign up, placed right at the end of each article… Continue reading →

36.88% of our traffic the last 31 days has been on Apple devices.

I think if there’s any industry that will be forever indebted to this man, Steve Jobs, it is the design and UX industry. While Jobs didn’t invent the industry, he is certainly the one who pushed it forward… Continue reading →

Web users scan your text, skip paragraphs, click the button that looks like the ‘next’ button, decide whether to stay on your site (or not) within seconds, close anything that resembles a pop-up, and don’t read instructions.

This introduce an interesting dilemma when designing user interfaces for web applications: What do you do if you absolutely must pass on highly critical information to your users?… Continue reading →

As a user experience case study I will go over 7 UX considerations we had when designing Lens Hawk – a massive DSLR lens database we’ve created as a side project.

Besides the case specific UX considerations themselves I’ll try to extrapolate the mechanisms beyond the DSLR lens context… Continue reading →