E-Commerce UX Research Articles

The below 350+ e-commerce UX articles are all based on Baymard’s 130,000+ hours of UX research. The articles represent just 5% of Baymard’s Premium research database. Join 37,000+ UX professionals and get a new article every 2nd week by email.

2024 E-Commerce Checkout: Expanded and Updated Checkout Research Findings

At Baymard we just launched a completely updated Checkout study, based on large-scale testing that uncovered 1,350+ UX issues and has resulted in over 110+ guidelines.

March 13, 2024
9 UX Best Practice Design Patterns for Autocomplete Suggestions (Only 19% Get Everything Right)

Search autocomplete features are provided at 80% of e-commerce sites, yet only 19% achieve the highest performance. See our latest large-scale test findings for on-site search.

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9 UX Requirements for a User-Friendly Homepage Carousel Design (If You Need One)

Homepage carousels are now only used by 28% of e-commerce sites. Our testing shows that a carousel can perform OK with users, but most carousels don’t. We’ve also found a vastly simpler alternative that performs as well.

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