Articles

129 free articles on user experience, web design, and e-commerce – often based on findings from our usability research.

Checkout Design: Payment Method Selection

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· By Jamie Appleseed · 7 comments

If users have no way of paying you, they have no way of buying anything from you, and so it’s clear that accepting a wide range of payment metho

Users Overlook Store Pickup When Not Presented as a Shipping Option

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· By Christian Holst

With 33% of abandoned carts being due to extra costs added during checkout, shipping is clearly still a weak point of e-commerce (Baymard 2013). It sh

4 Design Patterns That Violate Back-Button Expectations

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· By Christian Holst · 7 comments

During all our usability studies we’ve observed how users, both novice and expert, rely extensively on the browser back button. Often this has s

Avoid These 5 Types of E-Commerce Graphics

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· By Jamie Appleseed · 2 comments

This is the last in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchma

Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (50% Get it Wrong)

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· By Christian Holst · 2 comments

This is the 7th in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchmar

Homepage Usability: Can Users Infer the Breadth of Your Product Catalog?

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· By Jamie Appleseed · 2 comments

This is the 6th in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchmar

Featured Products Should Also Link to Their Categories (43% Get it Wrong)

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· By Christian Holst · 1 comment

This is the 5th in a series of 8 articles on product finding that draw on findings from our recent homepage and category usability report and benchmar

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