E-Commerce Checkout Usability

69% of all e-commerce visitors abandon their shopping cart. Why?

Research Study

134 guidelines for checkout design


This study is based on months of usability research with real users testing the checkout processes of 25 major e-commerce sites.

This has resulted in a 718-page report with 134 actionable checkout usability guidelines, and a major interactive benchmark database.

Learn more and get full access

Site Reviews

150 e-commerce checkout usability reviews


A usability benchmark of the checkout processes of top grossing e-commerce sites reviewed across 134 usability heuristics.

The benchmark database includes 962 annotated checkout steps, 150 case studies, stats & graphs, industry filters, and more.

Browse all 150 site reviews

Page Designs

962 categorized screenshots of checkout steps


Explore design patterns across 962 different types of checkout steps organized into multiple different categories.

This is a great way to get inspiration for your own checkout page design, and to get a feel for emerging trends in the checkout process landscape.

Browse all 962 page designs

Site Audit

Get your checkout process reviewed


What are the 15 most important changes you can make to your checkout process?

We will put together a 45-page report of the 15 most important usability improvements you can make to your checkout process.

Get your checkout audited

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