E-Commerce Usability Research

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Baymard conducts original large-scale research studies on e-commerce usability.

The research is published in articles, reports, and benchmark databases. Topics include e-commerce search, homepage and navigation design, the checkout process, and mobile sites.

About Baymard Institute

‘Researching the best ways to improve the online user experience’

Baymard tests and studies user behavior on e-commerce websites, documenting best practice web design patterns and strategies.

Topics include web usability, UX design and e-commerce optimization. Learn more

Labs & Resources:

Clients & Press

A selection of the organizations that have purchased and cited Baymard’s usability research

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