E-Commerce Usability Report
After months of user testing and research, the most significant study on e-commerce checkouts is ready.
This 144-page report outlines 63 guidelines that will help lower your shopping cart abandonment rate.
Research on web usability and conversion rate optimization
3 Latest Articles
Designing With Metaphors & Skeuomorphs May 08, 2012
Metaphors are often used in interface designs as a shortcut to tell a story, mimic something tangible and in general make otherwise puzzling digital products more relatabl...
UI: Proper Indicators for Hidden Elements Apr 25, 2012
Tabs, collapsed menus, accordion forms, and the ever popular hover items such as mega menu drop-downs – progressive disclosure is a great way to cut down visual clutter wh...
Idea: Error-Fields Only Apr 10, 2012
Validation error pages are dreadful. You just filled out 20 form fields yet you still get the same bloated page thrown back in your face because a single field failed the ...
About Baymard Institute
Baymard Institute is a publishing group that conducts research on how to improve conversion and web usability.
We publish free biweekly articles and recently released our first research study on e-commerce checkouts.
Baymard Institute is run by Christian Holst and Jamie Appleseed.