E-Commerce Usability Report
After months of user testing and research, the most significant study on e-commerce checkouts is ready.
This 144-page report outlines 63 guidelines that will help lower your shopping cart abandonment rate.
Research on web usability and conversion rate optimization
3 Latest Articles
Copywriting: How to Write Useful (Yet Intriguing) Headlines Jan 10, 2012
Writing headlines for online editorial content can be a daunting task with conflicting advise. On the usability side people like Jakob Nielsen argue that you must front l...
Baymard: 2011 and 2012 Dec 27, 2011
Here at Baymard we write three different categories of UX articles: 1) Research & Guidelines, 2) Case studies, and 3) Observations. We know a lot of you started subsc...
UI: Adding Subtle Textures for Depth Dec 06, 2011
More and more sites and applications are using subtle textures to give their design a more distinguished look. The wise use of subtle textures for backgrounds and other el...
About Baymard Institute
Baymard Institute is a publishing group that conducts research on how to improve conversion and web usability.
We publish free biweekly articles and recently released our first research study on e-commerce checkouts.
Baymard Institute is run by Christian Holst and Jamie Appleseed.