Study on checkout process design and usability
300 site reviews, 1,883 web pages, and 12,784 ‘best practice’ examples, across 5 different usability themes:
Bi-weekly articles on user experience, web design, and e-commerce usability (see all articles and themes)
Product Thumbnails Should Dynamically Update to Match the Variation Searched For (54% Don’t)
E-Commerce UX: What Information to Display in Product Listings (46% Get it Wrong)
Product Listing UX: Highlight Items Already in the User’s Cart (96% Don’t)
Consider ‘Promoting’ Important Product Filters (80% Don’t)
‘Researching the best ways to improve the online user experience’
Baymard tests and studies user behavior on e-commerce websites, documenting best practice web design patterns and strategies.
Topics include web usability, UX design and e-commerce optimization. Learn more
Labs & Resources:
Years of research documenting how to improve e-commerce usability and conversion rates
63 guidelines on checkout process design
192-page Report · Benchmark Database
79 guidelines on navigation and site hierarchy
348-page Report · Benchmark Database
60 guidelines on search logic and design
297-page Report · Benchmark Database
93 guidelines on filtering and sorting
502-page Report · Benchmark Database
146 guidelines on mobile e-commerce
495-page Report · Benchmark Database
A selection of the organizations that have purchased and cited Baymard’s usability research
What are the 15 most important changes you can make to your checkout process, category navigation, or mobile commerce site?
A usability expert from Baymard will perform a heuristic usability evaluation of your site based on findings from our extensive e-commerce usability research catalog.
Based on this we write you a 40-page report with the most important usability improvements you can make to your site, along with best practice examples and a UX performance comparison against industry-leading sites.
Audits have a lead time of 7-10 workdays and are priced at $1,800-2,800.