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Site Info

This is a usability benchmark of Grainger's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: W.W. Grainger Inc.

Website URL: grainger.com

Industry: Home & Hardware

Rank: 100 of 100

Reviewed on: March 9, 2012

Reviewed by: Christian Holst

Also in the: Homepage & Category Benchmark and E-Commerce Search Benchmark

Usability Evaluation

When reviewed on March 9, 2012, the e-commerce checkout process of Grainger adhered to 19 usability guidelines, violated 33, and scored neutral on 4 occasions, while a remaining 7 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -92.9

Copywriting 5.4

Layout -35.7

Navigation 28.6

Flow -75

Focus -76.8

Total score: -246

  • Data Input Score: -92.9

    • Guideline #1 -28.6 Violated High
    • Guideline #2 -21.4 Violated High
    • Guideline #3 -10.7 Violated Low
    • Guideline #4 10.7 Adhered Low
    • Guideline #5 -14.3 Violated High
    • Guideline #6 -14.3 Violated High
    • Guideline #7 -7.1 Violated High
    • Guideline #8 10.7 Issue Resolved
    • Guideline #9 -10.7 Violated High
    • Guideline #10 -10.7 Violated High
    • Guideline #11 -7.1 Violated High
    • Guideline #12 7.1 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 7.1 Issue Resolved
    • Guideline #15 -3.6 Violated Low
  • Copywriting Score: 5.4

    • Guideline #16 14.3 Adhered Low
    • Guideline #17 10.7 Adhered Low
    • Guideline #18 10.7 Adhered Low
    • Guideline #19 -17.9 Violated High
    • Guideline #20 -8.9 Violated Low
    • Guideline #21 0 Neutral
    • Guideline #22 -7.1 Violated High
    • Guideline #23 3.6 Adhered Low
  • Layout Score: -35.7

    • Guideline #24 -12.5 Violated Low
    • Guideline #25 0 Not Applicable
    • Guideline #26 0 Neutral
    • Guideline #27 -17.9 Violated High
    • Guideline #28 0 Not Applicable
    • Guideline #29 17.9 Issue Resolved
    • Guideline #30 -21.4 Violated High
    • Guideline #31 -5.4 Violated Low
    • Guideline #32 10.7 Adhered High
    • Guideline #33 -10.7 Violated High
    • Guideline #34 -10.7 Violated High
    • Guideline #35 3.6 Adhered Low
    • Guideline #36 -3.6 Violated Low
    • Guideline #37 7.1 Adhered High
    • Guideline #38 7.1 Adhered High
  • Navigation Score: 28.6

    • Guideline #39 21.4 Issue Resolved
    • Guideline #40 21.4 Adhered High
    • Guideline #41 21.4 Issue Resolved
    • Guideline #42 -17.9 Violated High
    • Guideline #43 0 Neutral
    • Guideline #44 -14.3 Violated High
    • Guideline #45 0 Not Applicable
    • Guideline #46 -3.6 Violated Low
  • Flow Score: -75

    • Guideline #47 -25.0 Violated High
    • Guideline #48 0 Neutral
    • Guideline #49 -25.0 Violated High
    • Guideline #50 -17.9 Violated High
    • Guideline #51 -14.3 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 7.1 Adhered Low
  • Focus Score: -76.8

    • Guideline #54 -28.6 Violated High
    • Guideline #55 -28.6 Violated High
    • Guideline #56 -8.9 Violated Low
    • Guideline #57 0 Not Applicable
    • Guideline #58 -17.9 Violated High
    • Guideline #59 -17.9 Violated High
    • Guideline #60 17.9 Adhered High
    • Guideline #61 14.3 Adhered High
    • Guideline #62 0 Not Applicable
    • Guideline #63 -7.1 Violated High

Industry Comparison

A total of 5 sites were benchmarked in the Home & Hardware industry, of which Grainger ranks 5. This makes the site...

Better than:

None – this is the worst site in the industry

Checkout Design

The checkout process of Grainger is 9 steps long and has been marked up with 36 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 9 Cart

In this checkout step there's 9 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Cart Checkout Step

Guideline #50

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Guideline #49

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Guideline #58

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Guideline #20

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Guideline #27

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Guideline #19

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Guideline #51

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Checkout Step 2 of 9 Account

In this checkout step there's 1 highlight (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Account Checkout Step

Checkout Step 3 of 9 Account

In this checkout step there's 9 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Account Checkout Step

Guideline #18

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Guideline #16

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Guideline #55

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Guideline #10

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Guideline #6

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Checkout Step 4 of 9 Account

In this checkout step there's 4 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Account Checkout Step

Guideline #9

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Guideline #2

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Guideline #56

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Checkout Step 5 of 9 Account

In this checkout step there's 1 highlight (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Account Checkout Step

Guideline #18

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Checkout Step 6 of 9 Cart

In this checkout step there's 1 highlight (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Cart Checkout Step

Checkout Step 7 of 9 Shipping address

In this checkout step there's 3 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Shipping address Checkout Step

Guideline #22

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Guideline #51

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Checkout Step 8 of 9 Payment

In this checkout step there's 6 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Payment Checkout Step

Guideline #59

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Guideline #63

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Guideline #1

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Guideline #34

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Guideline #44

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Guideline #58

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Checkout Step 9 of 9 Order review

In this checkout step there's 2 highlights (pro only) outlining what Grainger are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Grainger's Order review Checkout Step

Guideline #34

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Explore Further

Grainger’s site performance has also been reviewed in the:

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