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OfficeMax’s Checkout UX

This is a usability benchmark of the checkout experience of OfficeMax and 99 other sites. The overall performance of OfficeMax is poor. OfficeMax's checkout in particular suffers from usability issues caused by broken Data Input, broken Copywriting, and poor Focus. That said, their checkout performs well within Navigation.

Rank: #82 of 100

Usability Score: 184

URL: officemax.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Data Input

15 Guidelines · Score: -89.8

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Violated Low · Score: -22.5
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered High · Score: 44.9
Guideline #5: Violated High · Score: -29.9
Guideline #6: Violated High · Score: -29.9
Guideline #7: Adhered Low · Score: 7.5
Guideline #8: Issue Resolved · Score: 22.5
Guideline #9: Violated High · Score: -22.5
Guideline #10: Violated High · Score: -22.5
Guideline #11: Adhered High · Score: 15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 15.0
Guideline #15: Neutral · Score: 0.0
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Copywriting

8 Guidelines · Score: -48.7

“Broken” Performance
Guideline #16: Violated High · Score: -59.9
Guideline #17: Adhered Low · Score: 22.5
Guideline #18: Adhered High · Score: 44.9
Guideline #19: Violated High · Score: -37.4
Guideline #20: Adhered Low · Score: 18.7
Guideline #21: Violated High · Score: -29.9
Guideline #22: Violated High · Score: -15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 138.5

Guideline #24: Adhered High · Score: 52.4
Guideline #25: Adhered Low · Score: 26.2
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Violated High · Score: -37.4
Guideline #28: Adhered Low · Score: 18.7
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Violated High · Score: -44.9
Guideline #31: Adhered Low · Score: 11.2
Guideline #32: Adhered Low · Score: 11.2
Guideline #33: Adhered Low · Score: 11.2
Guideline #34: Violated High · Score: -22.5
Guideline #35: Adhered Low · Score: 7.5
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Violated Low · Score: -7.5
Guideline #38: Adhered Low · Score: 7.5
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Navigation

8 Guidelines · Score: 123.5

Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Adhered High · Score: 44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Adhered Low · Score: 18.7
Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated Low · Score: -15.0
Guideline #45: Violated High · Score: -22.5
Guideline #46: Adhered Low · Score: 7.5
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Flow

7 Guidelines · Score: 11.2

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Violated Low · Score: -26.2
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered High · Score: 37.4
Guideline #51: Violated High · Score: -29.9
Guideline #52: Neutral · Score: 0.0
Guideline #53: Issue Resolved · Score: 29.9
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Focus

10 Guidelines · Score: 48.7

Guideline #54: Adhered High · Score: 59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Violated Low · Score: -18.7
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Violated High · Score: -37.4
Guideline #59: Issue Resolved · Score: 37.4
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Adhered Low · Score: 15.0
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Issue Resolved · Score: 15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, OfficeMax's checkout process adhered to 34 usability guidelines, violated 23, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Office Supplies

Overall OfficeMax ranks 82 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 3 in the Office Supplies industry.

Poor
Acceptable
Good

1. Staples

3. OfficeMax

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