Site Info

This is a usability benchmark of OfficeMax's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: OfficeMax Inc.

Website URL: officemax.com

Industry: Office Supplies

Rank: 82 of 100

Reviewed on: March 9, 2012

Reviewed by: Christian Holst

Also in the: Homepage & Category Benchmark and E-Commerce Search Benchmark

Usability Evaluation

When reviewed on March 9, 2012, the e-commerce checkout process of OfficeMax adhered to 34 usability guidelines, violated 23, and scored neutral on 3 occasions, while a remaining 3 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -40

Copywriting -21.7

Layout 61.7

Navigation 55

Flow 5

Focus 21.7

Total score: 82

  • Data Input Score: -40

    • Guideline #1 -26.7 Violated High
    • Guideline #2 -10.0 Violated Low
    • Guideline #3 -10.0 Violated Low
    • Guideline #4 20.0 Adhered High
    • Guideline #5 -13.3 Violated High
    • Guideline #6 -13.3 Violated High
    • Guideline #7 3.3 Adhered Low
    • Guideline #8 10.0 Issue Resolved
    • Guideline #9 -10.0 Violated High
    • Guideline #10 -10.0 Violated High
    • Guideline #11 6.7 Adhered High
    • Guideline #12 6.7 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 6.7 Adhered High
    • Guideline #15 0 Neutral
  • Copywriting Score: -21.7

    • Guideline #16 -26.7 Violated High
    • Guideline #17 10.0 Adhered Low
    • Guideline #18 20.0 Adhered High
    • Guideline #19 -16.7 Violated High
    • Guideline #20 8.3 Adhered Low
    • Guideline #21 -13.3 Violated High
    • Guideline #22 -6.7 Violated High
    • Guideline #23 3.3 Adhered Low
  • Layout Score: 61.7

    • Guideline #24 23.3 Adhered High
    • Guideline #25 11.7 Adhered Low
    • Guideline #26 23.3 Adhered High
    • Guideline #27 -16.7 Violated High
    • Guideline #28 8.3 Adhered Low
    • Guideline #29 16.7 Issue Resolved
    • Guideline #30 -20.0 Violated High
    • Guideline #31 5.0 Adhered Low
    • Guideline #32 5.0 Adhered Low
    • Guideline #33 5.0 Adhered Low
    • Guideline #34 -10.0 Violated High
    • Guideline #35 3.3 Adhered Low
    • Guideline #36 6.7 Adhered High
    • Guideline #37 -3.3 Violated Low
    • Guideline #38 3.3 Adhered Low
  • Navigation Score: 55

    • Guideline #39 20.0 Issue Resolved
    • Guideline #40 20.0 Adhered High
    • Guideline #41 20.0 Issue Resolved
    • Guideline #42 8.3 Adhered Low
    • Guideline #43 0 Neutral
    • Guideline #44 -6.7 Violated Low
    • Guideline #45 -10.0 Violated High
    • Guideline #46 3.3 Adhered Low
  • Flow Score: 5

    • Guideline #47 23.3 Adhered High
    • Guideline #48 -11.7 Violated Low
    • Guideline #49 -23.3 Violated High
    • Guideline #50 16.7 Adhered High
    • Guideline #51 -13.3 Violated High
    • Guideline #52 0 Neutral
    • Guideline #53 13.3 Issue Resolved
  • Focus Score: 21.7

    • Guideline #54 26.7 Adhered High
    • Guideline #55 -26.7 Violated High
    • Guideline #56 -8.3 Violated Low
    • Guideline #57 0 Not Applicable
    • Guideline #58 -16.7 Violated High
    • Guideline #59 16.7 Issue Resolved
    • Guideline #60 16.7 Issue Resolved
    • Guideline #61 6.7 Adhered Low
    • Guideline #62 0 Not Applicable
    • Guideline #63 6.7 Issue Resolved

Industry Comparison

A total of 3 sites were benchmarked in the Office Supplies industry, of which OfficeMax ranks 3. This makes the site...

Not as good as:

Better than:

None – this is the worst site in the industry

Checkout Design

The checkout process of OfficeMax is 5 steps long and has been marked up with 34 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 5 Cart

In this checkout step there's 4 highlights (pro only) outlining what OfficeMax are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

OfficeMax's Cart Checkout Step

Guideline #51

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Guideline #27

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Guideline #61

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Guideline #58

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Checkout Step 2 of 5 Account

In this checkout step there's 4 highlights (pro only) outlining what OfficeMax are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

OfficeMax's Account Checkout Step

Guideline #50

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Guideline #58

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Guideline #27

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Checkout Step 3 of 5 Shipping address

In this checkout step there's 13 highlights (pro only) outlining what OfficeMax are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

OfficeMax's Shipping address Checkout Step

Guideline #56

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Guideline #11

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Guideline #9

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Guideline #10

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Guideline #55

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Guideline #18

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Guideline #42

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Guideline #49

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Checkout Step 4 of 5 Billing address, Payment

In this checkout step there's 11 highlights (pro only) outlining what OfficeMax are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

OfficeMax's Billing address and Payment Checkout Step

Guideline #45

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Guideline #23

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Guideline #19

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Guideline #2

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Guideline #1

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Guideline #34

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Guideline #6

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Guideline #21

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Guideline #37

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Checkout Step 5 of 5 Order review

In this checkout step there's 2 highlights (pro only) outlining what OfficeMax are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

OfficeMax's Order review Checkout Step

Guideline #44

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