Amazon.com Inc. Rank #74

  • Score: 118 Detailed score
  • Online sales: $34,200,000,000 Internet Retailer, 2010
  • Industry: Mass Merchant 10 of 15 in industry
  • Reviewed: March 28, 2012 by Christian Holst

Checkout step 1 of 8: Cart

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 4 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #50

This is a Pro only feature – get full access.

Guideline #49

This is a Pro only feature – get full access.

Amazon's Checkout Step #1: Cart

Checkout step 2 of 8: Account

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 4 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #43

This is a Pro only feature – get full access.

Amazon's Checkout Step #2: Account

Checkout step 3 of 8: Account

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 6 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #2

This is a Pro only feature – get full access.

Guideline #6

This is a Pro only feature – get full access.

Guideline #10

This is a Pro only feature – get full access.

Guideline #56

This is a Pro only feature – get full access.

Guideline #16

This is a Pro only feature – get full access.

Amazon's Checkout Step #3: Account

Checkout step 4 of 8: Shipping address

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 11 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #2

This is a Pro only feature – get full access.

Guideline #16

This is a Pro only feature – get full access.

Guideline #9

This is a Pro only feature – get full access.

Guideline #11

This is a Pro only feature – get full access.

Guideline #56

This is a Pro only feature – get full access.

Guideline #5

This is a Pro only feature – get full access.

Guideline #33

This is a Pro only feature – get full access.

Amazon's Checkout Step #4: Shipping address

Checkout step 5 of 8: Delivery options

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 4 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #38

This is a Pro only feature – get full access.

Guideline #18

This is a Pro only feature – get full access.

Guideline #52

This is a Pro only feature – get full access.

Guideline #51

This is a Pro only feature – get full access.

Amazon's Checkout Step #5: Delivery options

Checkout step 6 of 8: Payment

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 9 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #38

This is a Pro only feature – get full access.

Guideline #2

This is a Pro only feature – get full access.

Guideline #27

This is a Pro only feature – get full access.

Guideline #21

This is a Pro only feature – get full access.

Guideline #63

This is a Pro only feature – get full access.

Guideline #59

This is a Pro only feature – get full access.

Guideline #58

This is a Pro only feature – get full access.

Guideline #45

This is a Pro only feature – get full access.

Amazon's Checkout Step #6: Payment

Checkout step 7 of 8: Billing address

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 1 highlight (pro only) outlining what Amazon are doing right and wrong.

Guideline #59

This is a Pro only feature – get full access.

Amazon's Checkout Step #7: Billing address

Checkout step 8 of 8: Delivery options, Order review

The checkout process of Amazon adheres 34 usability guidelines and violates 24. In this checkout step there's 5 highlights (pro only) outlining what Amazon are doing right and wrong.

Guideline #42

This is a Pro only feature – get full access.

Guideline #58

This is a Pro only feature – get full access.

Guideline #52

This is a Pro only feature – get full access.

Guideline #34

This is a Pro only feature – get full access.

Amazon's Checkout Step #8: Delivery options, Order review
Close overlay