Sephora USA Inc. Rank #76

  • Score: 112 Detailed score
  • Online sales: $155,403,809 Internet Retailer, 2010
  • Industry: Health & Beauty 6 of 8 in industry
  • Reviewed: April 5, 2012 by Christian Holst

Checkout step 1 of 8: Cart

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 4 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #43

This is a Pro only feature – get full access.

Guideline #50

This is a Pro only feature – get full access.

Guideline #27

This is a Pro only feature – get full access.

Guideline #61

This is a Pro only feature – get full access.

Sephora's Checkout Step #1: Cart

Checkout step 2 of 8:

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 1 highlight (pro only) outlining what Sephora are doing right and wrong.

Guideline #27

This is a Pro only feature – get full access.

Sephora's Checkout Step #2:

Checkout step 3 of 8: Account

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 1 highlight (pro only) outlining what Sephora are doing right and wrong.

Sephora's Checkout Step #3: Account

Checkout step 4 of 8: Account

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 8 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #55

This is a Pro only feature – get full access.

Guideline #2

This is a Pro only feature – get full access.

Guideline #10

This is a Pro only feature – get full access.

Guideline #6

This is a Pro only feature – get full access.

Guideline #16

This is a Pro only feature – get full access.

Guideline #32

This is a Pro only feature – get full access.

Guideline #36

This is a Pro only feature – get full access.

Sephora's Checkout Step #4: Account

Checkout step 5 of 8: Shipping address, Billing address

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 7 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #2

This is a Pro only feature – get full access.

Guideline #16

This is a Pro only feature – get full access.

Guideline #56

This is a Pro only feature – get full access.

Guideline #11

This is a Pro only feature – get full access.

Guideline #9

This is a Pro only feature – get full access.

Guideline #1

This is a Pro only feature – get full access.

Sephora's Checkout Step #5: Shipping address, Billing address

Checkout step 6 of 8: Delivery options

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 4 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #52

This is a Pro only feature – get full access.

Guideline #42

This is a Pro only feature – get full access.

Sephora's Checkout Step #6: Delivery options

Checkout step 7 of 8: Billing address, Payment

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 8 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #45

This is a Pro only feature – get full access.

Guideline #63

This is a Pro only feature – get full access.

Guideline #57

This is a Pro only feature – get full access.

Guideline #58

This is a Pro only feature – get full access.

Guideline #49

This is a Pro only feature – get full access.

Guideline #21

This is a Pro only feature – get full access.

Guideline #23

This is a Pro only feature – get full access.

Sephora's Checkout Step #7: Billing address, Payment

Checkout step 8 of 8: Order review

The checkout process of Sephora adheres 30 usability guidelines and violates 28. In this checkout step there's 4 highlights (pro only) outlining what Sephora are doing right and wrong.

Guideline #44

This is a Pro only feature – get full access.

Guideline #35

This is a Pro only feature – get full access.

Guideline #34

This is a Pro only feature – get full access.

Guideline #22

This is a Pro only feature – get full access.

Sephora's Checkout Step #8: Order review
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