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Site Info

This is a usability benchmark of Nordstrom's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: Nordstrom Inc.

Website URL: nordstrom.com

Industry: Apparel & Accessories

Rank: 14 of 50

Reviewed on: April 25, 2014

Reviewed by: Thomas Groenne

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on April 25, 2014, the search engine and interface of Nordstrom adhered to 28 usability guidelines, violated 18, and scored neutral on 3 occasions, while a remaining 11 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types 144.9

Search Form & Logic 49

Autocomplete 63.3

Results Logic & Guidance 85.7

Results Layout -4.1

Results Filtering & Sorting -77.6

Total score: 261

  • Query Types Score: 144.9

    • Guideline #1 32.7 Adhered High
    • Guideline #2 32.7 Adhered High
    • Guideline #3 20.4 Adhered High
    • Guideline #4 20.4 Adhered High
    • Guideline #5 0 Not Applicable
    • Guideline #6 14.3 Adhered Low
    • Guideline #7 28.6 Adhered High
    • Guideline #8 -20.4 Violated High
    • Guideline #9 0 Not Applicable
    • Guideline #10 0 Not Applicable
    • Guideline #11 16.3 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: 49

    • Guideline #13 0 Not Applicable
    • Guideline #14 -24.5 Violated High
    • Guideline #15 -20.4 Violated High
    • Guideline #16 28.6 Adhered High
    • Guideline #17 20.4 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 20.4 Adhered High
    • Guideline #20 16.3 Adhered High
    • Guideline #21 8.2 Adhered High
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 63.3

    • Guideline #23 24.5 Adhered High
    • Guideline #24 12.2 Adhered Low
    • Guideline #25 -12.2 Violated High
    • Guideline #26 20.4 Issue Resolved
    • Guideline #27 24.5 Adhered High
    • Guideline #28 10.2 Adhered Low
    • Guideline #29 -16.3 Violated High
  • Results Logic & Guidance Score: 85.7

    • Guideline #30 28.6 Issue Resolved
    • Guideline #31 28.6 Adhered High
    • Guideline #32 0 Neutral
    • Guideline #33 0 Not Applicable
    • Guideline #34 -12.2 Violated High
    • Guideline #35 20.4 Adhered High
    • Guideline #36 20.4 Issue Resolved
    • Guideline #37 0 Not Applicable
  • Results Layout Score: -4.1

    • Guideline #38 -20.4 Violated High
    • Guideline #39 32.7 Issue Resolved
    • Guideline #40 32.7 Adhered High
    • Guideline #41 -28.6 Violated High
    • Guideline #42 -10.2 Violated Low
    • Guideline #43 -10.2 Violated Low
    • Guideline #44 0 Neutral
    • Guideline #45 0 Neutral
  • Results Filtering & Sorting Score: -77.6

    • Guideline #46 -32.7 Violated High
    • Guideline #47 -32.7 Violated High
    • Guideline #48 -28.6 Violated High
    • Guideline #49 28.6 Issue Resolved
    • Guideline #50 -28.6 Violated High
    • Guideline #51 -20.4 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 20.4 Issue Resolved
    • Guideline #54 -20.4 Violated High
    • Guideline #55 20.4 Adhered High
    • Guideline #56 0 Not Applicable
    • Guideline #57 24.5 Adhered High
    • Guideline #58 20.4 Adhered High
    • Guideline #59 -20.4 Violated High
    • Guideline #60 -8.2 Violated High

Industry Comparison

A total of 12 sites were benchmarked in the Apparel & Accessories industry, of which Nordstrom ranks 2. This makes the site...

Not as good as:

Search Design

There's a total of 4 screenshots of Nordstrom's search implementation, marked up with 30 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 8 highlights (pro only) outlining what Nordstrom are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Nordstrom's Search Field

Guideline #15

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Page 2 of 4 Autocomplete Suggestions

On this page there's 3 highlights (pro only) outlining what Nordstrom are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Nordstrom's Autocomplete Suggestions

Guideline #23

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Guideline #29

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Guideline #25

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Page 3 of 4 Search Results Page

On this page there's 16 highlights (pro only) outlining what Nordstrom are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Nordstrom's Search Results Page

Guideline #14

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Guideline #20

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Guideline #19

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Guideline #38

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Guideline #42

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Guideline #41

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Guideline #40

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Guideline #45

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Guideline #46

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Guideline #54

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Guideline #55

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Guideline #59

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Guideline #50

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Guideline #47

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Guideline #58

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Guideline #35

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Page 4 of 4 No Results Page

On this page there's 3 highlights (pro only) outlining what Nordstrom are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Nordstrom's No Results Page

Guideline #34

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Guideline #31

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Guideline #16

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