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Site Info

This is a usability benchmark of American Eagle Outfitters' search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: American Eagle Outfitters Inc.

Website URL: ae.com

Industry: Apparel & Accessories

Rank: 17 of 50

Reviewed on: April 28, 2014

Reviewed by: Thomas Groenne

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on April 28, 2014, the search engine and interface of American Eagle Outfitters adhered to 25 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 13 guidelines weren’t applicable.

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See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types -34

Search Form & Logic 68.1

Autocomplete 25.5

Results Logic & Guidance -40.4

Results Layout 48.9

Results Filtering & Sorting 102.1

Total score: 170

  • Query Types Score: -34

    • Guideline #1 34.0 Adhered High
    • Guideline #2 -34.0 Violated High
    • Guideline #3 21.3 Adhered High
    • Guideline #4 -21.3 Violated High
    • Guideline #5 0 Not Applicable
    • Guideline #6 0 Not Applicable
    • Guideline #7 -29.8 Violated High
    • Guideline #8 -21.3 Violated High
    • Guideline #9 0 Not Applicable
    • Guideline #10 0 Not Applicable
    • Guideline #11 17.0 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: 68.1

    • Guideline #13 0 Not Applicable
    • Guideline #14 25.5 Adhered High
    • Guideline #15 -21.3 Violated High
    • Guideline #16 29.8 Adhered High
    • Guideline #17 21.3 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 21.3 Adhered High
    • Guideline #20 -17.0 Violated High
    • Guideline #21 8.5 Adhered High
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 25.5

    • Guideline #23 25.5 Adhered High
    • Guideline #24 12.8 Adhered Low
    • Guideline #25 -12.8 Violated High
    • Guideline #26 21.3 Issue Resolved
    • Guideline #27 -25.5 Violated High
    • Guideline #28 21.3 Adhered High
    • Guideline #29 -17.0 Violated High
  • Results Logic & Guidance Score: -40.4

    • Guideline #30 -29.8 Violated High
    • Guideline #31 -14.9 Violated Low
    • Guideline #32 -25.5 Violated High
    • Guideline #33 0 Not Applicable
    • Guideline #34 -12.8 Violated High
    • Guideline #35 21.3 Issue Resolved
    • Guideline #36 21.3 Issue Resolved
    • Guideline #37 0 Not Applicable
  • Results Layout Score: 48.9

    • Guideline #38 -21.3 Violated High
    • Guideline #39 34.0 Issue Resolved
    • Guideline #40 0 Neutral
    • Guideline #41 29.8 Adhered High
    • Guideline #42 -21.3 Violated High
    • Guideline #43 -10.6 Violated Low
    • Guideline #44 17.0 Adhered High
    • Guideline #45 21.3 Adhered High
  • Results Filtering & Sorting Score: 102.1

    • Guideline #46 34.0 Adhered High
    • Guideline #47 34.0 Adhered High
    • Guideline #48 -29.8 Violated High
    • Guideline #49 29.8 Issue Resolved
    • Guideline #50 0 Not Applicable
    • Guideline #51 -21.3 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 21.3 Issue Resolved
    • Guideline #54 -21.3 Violated High
    • Guideline #55 21.3 Adhered High
    • Guideline #56 0 Neutral
    • Guideline #57 0 Not Applicable
    • Guideline #58 21.3 Adhered High
    • Guideline #59 21.3 Issue Resolved
    • Guideline #60 -8.5 Violated High

Industry Comparison

A total of 12 sites were benchmarked in the Apparel & Accessories industry, of which American Eagle Outfitters ranks 3. This makes the site...

Not as good as:

Search Design

There's a total of 4 screenshots of American Eagle Outfitters' search implementation, marked up with 30 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 8 highlights (pro only) outlining what American Eagle Outfitters are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

American Eagle Outfitters' Search Field

Guideline #15

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Page 2 of 4 Autocomplete Suggestions

On this page there's 8 highlights (pro only) outlining what American Eagle Outfitters are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

American Eagle Outfitters' Autocomplete Suggestions

Guideline #23

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Guideline #25

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Guideline #28

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Guideline #27

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Guideline #29

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Guideline #38

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Guideline #42

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Guideline #41

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Page 3 of 4 Search Results Page

On this page there's 13 highlights (pro only) outlining what American Eagle Outfitters are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

American Eagle Outfitters' Search Results Page

Guideline #16

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Guideline #14

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Guideline #19

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Guideline #30

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Guideline #44

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Guideline #46

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Guideline #54

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Guideline #55

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Guideline #58

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Guideline #60

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Guideline #51

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Guideline #45

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Guideline #20

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Page 4 of 4 No Results Page

On this page there's 1 highlight (pro only) outlining what American Eagle Outfitters are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

American Eagle Outfitters' No Results Page

Guideline #31

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Explore Further

American Eagle Outfitters’ site performance has also been reviewed in the:

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