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American Eagle Outfitters' Search UX

This is a usability benchmark of the e-commerce search experience of American Eagle Outfitters and 49 other sites. The overall performance of American Eagle Outfitters is mediocre. Some of American Eagle Outfitters' biggest on-site search usability issues are due to broken Results Logic & Guidance and Query Types. That said, their search experience performs well within Search Form & Logic.

Rank: #18 of 50

Usability Score: 272

URL: ae.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Query Types

12 Guidelines · Score: -54.5

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated High · Score: -54.5
Guideline #3: Adhered High · Score: 34.1
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 109.0

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Violated High · Score: -27.3
Guideline #21: Adhered High · Score: 13.6
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 40.9

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Violated High · Score: -20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Violated High · Score: -40.9
Guideline #28: Adhered High · Score: 34.1
Guideline #29: Violated High · Score: -27.3
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Results Logic & Guidance

8 Guidelines · Score: -64.7

“Broken” Performance
Guideline #30: Violated High · Score: -47.7
Guideline #31: Violated Low · Score: -23.9
Guideline #32: Violated High · Score: -40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Violated High · Score: -20.4
Guideline #35: Issue Resolved · Score: 34.1
Guideline #36: Issue Resolved · Score: 34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 78.4

Guideline #38: Violated High · Score: -34.1
Guideline #39: Issue Resolved · Score: 54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Adhered High · Score: 47.7
Guideline #42: Violated High · Score: -34.1
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Adhered High · Score: 27.3
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: 163.5

Guideline #46: Adhered High · Score: 54.5
Guideline #47: Adhered High · Score: 54.5
Guideline #48: Violated High · Score: -47.7
Guideline #49: Issue Resolved · Score: 47.7
Guideline #50: Not Applicable · Score: 0.0
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Issue Resolved · Score: 34.1
Guideline #54: Violated High · Score: -34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Neutral · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Issue Resolved · Score: 34.1
Guideline #60: Violated High · Score: -13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of American Eagle Outfitters adhered to 25 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 13 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall American Eagle Outfitters ranks 18 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. American Eagle Outfitters

6. Gap

“Broken” Performance
“Broken” Performance
“Broken” Performance

9. Zulily

“Broken” Performance

10. Gilt

“Broken” Performance
“Broken” Performance

12. J.Crew

“Broken” Performance
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