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Site Info

This is a usability benchmark of REI's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: Recreational Equipment Inc.

Website URL: REI.com

Industry: Sports, Toys & Hobbies

Rank: 31 of 50

Reviewed on: May 7, 2014

Reviewed by: Christian Holst

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on May 7, 2014, the search engine and interface of REI adhered to 23 usability guidelines, violated 21, and scored neutral on 5 occasions, while a remaining 11 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types -77.6

Search Form & Logic -28.6

Autocomplete 106.1

Results Logic & Guidance 49

Results Layout -102

Results Filtering & Sorting 116.3

Total score: 63

  • Query Types Score: -77.6

    • Guideline #1 -16.3 Violated Low
    • Guideline #2 32.7 Adhered High
    • Guideline #3 -20.4 Violated High
    • Guideline #4 -20.4 Violated High
    • Guideline #5 0 Not Applicable
    • Guideline #6 0 Not Applicable
    • Guideline #7 -28.6 Violated High
    • Guideline #8 -20.4 Violated High
    • Guideline #9 -20.4 Violated High
    • Guideline #10 0 Not Applicable
    • Guideline #11 16.3 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: -28.6

    • Guideline #13 0 Not Applicable
    • Guideline #14 -24.5 Violated High
    • Guideline #15 -20.4 Violated High
    • Guideline #16 0 Neutral
    • Guideline #17 20.4 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 -20.4 Violated High
    • Guideline #20 16.3 Adhered High
    • Guideline #21 0 Not Applicable
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 106.1

    • Guideline #23 24.5 Adhered High
    • Guideline #24 12.2 Adhered Low
    • Guideline #25 -12.2 Violated High
    • Guideline #26 20.4 Issue Resolved
    • Guideline #27 24.5 Adhered High
    • Guideline #28 20.4 Adhered High
    • Guideline #29 16.3 Adhered High
  • Results Logic & Guidance Score: 49

    • Guideline #30 14.3 Adhered Low
    • Guideline #31 28.6 Adhered High
    • Guideline #32 -24.5 Violated High
    • Guideline #33 0 Not Applicable
    • Guideline #34 0 Neutral
    • Guideline #35 10.2 Adhered Low
    • Guideline #36 20.4 Issue Resolved
    • Guideline #37 0 Not Applicable
  • Results Layout Score: -102

    • Guideline #38 -20.4 Violated High
    • Guideline #39 -32.7 Violated High
    • Guideline #40 0 Neutral
    • Guideline #41 -28.6 Violated High
    • Guideline #42 -10.2 Violated Low
    • Guideline #43 -10.2 Violated Low
    • Guideline #44 0 Neutral
    • Guideline #45 0 Neutral
  • Results Filtering & Sorting Score: 116.3

    • Guideline #46 32.7 Adhered High
    • Guideline #47 -16.3 Violated Low
    • Guideline #48 28.6 Adhered High
    • Guideline #49 28.6 Adhered High
    • Guideline #50 -14.3 Violated Low
    • Guideline #51 -20.4 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 20.4 Adhered High
    • Guideline #54 -20.4 Violated High
    • Guideline #55 20.4 Adhered High
    • Guideline #56 -16.3 Violated High
    • Guideline #57 24.5 Adhered High
    • Guideline #58 20.4 Adhered High
    • Guideline #59 20.4 Adhered High
    • Guideline #60 8.2 Issue Resolved

Industry Comparison

A total of 6 sites were benchmarked in the Sports, Toys & Hobbies industry, of which REI ranks 3. This makes the site...

Search Design

There's a total of 4 screenshots of REI's search implementation, marked up with 37 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 10 highlights (pro only) outlining what REI are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

REI's Search Field

Guideline #15

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Guideline #19

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Page 2 of 4 Autocomplete Suggestions

On this page there's 5 highlights (pro only) outlining what REI are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

REI's Autocomplete Suggestions

Guideline #27

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Guideline #28

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Guideline #25

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Page 3 of 4 Search Results Page

On this page there's 21 highlights (pro only) outlining what REI are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

REI's Search Results Page

Guideline #14

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Guideline #46

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Guideline #56

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Guideline #41

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Guideline #30

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Guideline #32

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Guideline #38

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Guideline #39

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Guideline #40

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Guideline #48

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Guideline #53

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Guideline #49

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Guideline #54

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Guideline #55

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Guideline #59

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Guideline #60

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Guideline #50

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Guideline #51

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Page 4 of 4 No Results Page

On this page there's 1 highlight (pro only) outlining what REI are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

REI's No Results Page

Guideline #31

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