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Newegg’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Newegg and 49 other sites. The overall performance of Newegg is acceptable. Notably, Newegg's category performance is hampered by broken Intermediary Category Pages and Product Lists, although this is helped somewhat by state of the art Main Navigation and good Homepage.

Rank: #35 of 50

Usability Score: 496

URL: newegg.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 496.5

Homepage

13 Guidelines · Score: 139.6

Guideline #1: Adhered High · Score: 39.1
Guideline #2: Violated Low · Score: -14.0
Guideline #3: Adhered Low · Score: 14.0
Guideline #4: Adhered Low · Score: 14.0
Guideline #5: Violated High · Score: -16.8
Guideline #6: Adhered Low · Score: 14.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Adhered High · Score: 27.9
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Issue Resolved · Score: 27.9
Guideline #11: Adhered High · Score: 16.8
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Neutral · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 125.6

Guideline #14: Violated High · Score: -39.1
Guideline #15: Violated High · Score: -27.9
Guideline #16: Violated High · Score: -39.1
Guideline #17: Violated High · Score: -27.9
Guideline #18: Adhered High · Score: 39.1
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Issue Resolved · Score: 44.7
Guideline #21: Adhered High · Score: 27.9
Guideline #22: Adhered High · Score: 27.9
Guideline #23: Adhered High · Score: 27.9
Guideline #24: Adhered Low · Score: 14.0
Guideline #25: Adhered High · Score: 22.3
Guideline #26: Adhered High · Score: 22.3
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Main Navigation

16 Guidelines · Score: 217.8

“State of the Art” Performance
Guideline #27: Neutral · Score: 0.0
Guideline #28: Adhered High · Score: 44.7
Guideline #29: Neutral · Score: 0.0
Guideline #30: Adhered High · Score: 27.9
Guideline #31: Adhered High · Score: 33.5
Guideline #32: Adhered High · Score: 33.5
Guideline #33: Adhered High · Score: 33.5
Guideline #34: Adhered Low · Score: 14.0
Guideline #35: Violated High · Score: -22.3
Guideline #36: Violated High · Score: -27.9
Guideline #37: Issue Resolved · Score: 27.9
Guideline #38: Adhered High · Score: 22.3
Guideline #39: Adhered High · Score: 22.3
Guideline #40: Violated Low · Score: -8.4
Guideline #41: Adhered High · Score: 16.8
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -94.9

“Broken” Performance
Guideline #43: Violated High · Score: -44.7
Guideline #44: Violated High · Score: -39.1
Guideline #45: Violated High · Score: -39.1
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Adhered High · Score: 27.9
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 2.8

“Broken” Performance
Guideline #50: Violated Low · Score: -22.3
Guideline #51: Adhered High · Score: 44.7
Guideline #52: Violated Low · Score: -19.5
Guideline #53: Adhered Low · Score: 22.3
Guideline #54: Adhered High · Score: 44.7
Guideline #55: Adhered High · Score: 44.7
Guideline #56: Violated High · Score: -22.3
Guideline #57: Violated High · Score: -27.9
Guideline #58: Violated High · Score: -33.5
Guideline #59: Adhered High · Score: 27.9
Guideline #60: Violated High · Score: -16.8
Guideline #61: Violated High · Score: -16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 55.8

Guideline #63: Violated High · Score: -27.9
Guideline #64: Issue Resolved · Score: 44.7
Guideline #65: Neutral · Score: 0.0
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Violated Low · Score: -11.2
Guideline #68: Adhered High · Score: 16.8
Guideline #69: Issue Resolved · Score: 16.8
Guideline #70: Adhered High · Score: 16.8
Guideline #71: Violated High · Score: -11.2
Guideline #72: Violated High · Score: -11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: 50.3

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered High · Score: 27.9
Guideline #75: Neutral · Score: 0.0
Guideline #76: Adhered High · Score: 27.9
Guideline #77: Violated High · Score: -22.3
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Newegg adhered to 41 usability guidelines, violated 25, and scored neutral on 6 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Newegg ranks 35 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 5 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

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