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L.L. Bean’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of L.L. Bean and 49 other sites. The overall performance of L.L. Bean is acceptable. Notably, L.L. Bean's mobile performance is hampered by broken Account and Cross Navigation & Compatibility, although this is helped somewhat by state of the art Cart and Total Cost.

Rank: #10 of 50

Usability Score: 545

URL: llbean.com

Reviewed by: Christian Vind

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: 544.8

Navigation & Product Browsing

4 Guidelines · Score: 39.6

Guideline #29: Adhered Low · Score: 14.4
Guideline #30: Violated Low · Score: -14.4
Guideline #31: Adhered High · Score: 21.6
Guideline #32: Adhered High · Score: 18.0
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Search

5 Guidelines · Score: 12.6

Guideline #33: Adhered Low · Score: 12.6
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered High · Score: 25.2
Guideline #36: Adhered High · Score: 25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: 14.4

Guideline #38: Adhered High · Score: 28.8
Guideline #39: Violated Low · Score: -12.6
Guideline #40: Adhered Low · Score: 10.8
Guideline #41: Violated High · Score: -18.0
Guideline #42: Violated Low · Score: -9.0
Guideline #43: Adhered High · Score: 21.6
Guideline #44: Violated High · Score: -18.0
Guideline #45: Adhered High · Score: 18.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -7.2
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Filtering & Sorting

9 Guidelines · Score: 59.4

Guideline #50: Adhered High · Score: 25.2
Guideline #51: Neutral · Score: 0.0
Guideline #52: Violated Low · Score: -9.0
Guideline #53: Violated High · Score: -18.0
Guideline #54: Adhered High · Score: 18.0
Guideline #55: Adhered High · Score: 18.0
Guideline #56: Adhered High · Score: 14.4
Guideline #57: Neutral · Score: 0.0
Guideline #58: Adhered High · Score: 10.8
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Cross Navigation & Compatibility

5 Guidelines · Score: -3.6

“Broken” Performance
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Not Applicable · Score: 0.0
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Adhered High · Score: 10.8
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Product Page Layout

6 Guidelines · Score: 50.4

Guideline #64: Adhered High · Score: 25.2
Guideline #65: Violated Low · Score: -10.8
Guideline #66: Adhered High · Score: 18.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Issue Resolved · Score: 18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: 16.2

“Broken” Performance
Guideline #70: Violated Low · Score: -14.4
Guideline #71: Adhered High · Score: 25.2
Guideline #72: Adhered Low · Score: 12.6
Guideline #73: Violated High · Score: -14.4
Guideline #74: Adhered High · Score: 7.2
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Product Descriptions & Specs

3 Guidelines · Score: 16.2

Guideline #75: Adhered High · Score: 25.2
Guideline #76: Violated Low · Score: -9.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: 23.4

“State of the Art” Performance
Guideline #81: Adhered High · Score: 18.0
Guideline #82: Adhered Low · Score: 5.4
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Total Cost

6 Guidelines · Score: 75.6

“State of the Art” Performance
Guideline #83: Adhered High · Score: 28.8
Guideline #84: Adhered High · Score: 25.2
Guideline #85: Adhered High · Score: 21.6
Guideline #86: Adhered High · Score: 18.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Not Applicable · Score: 0.0
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Shipping

3 Guidelines · Score: 3.6

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Violated High · Score: -21.6
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: -18.0

“Broken” Performance
Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Violated High · Score: -18.0
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Editing & Verifying Inputs

7 Guidelines · Score: 70.2

Guideline #95: Adhered High · Score: 25.2
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Violated Low · Score: -10.8
Guideline #98: Adhered Low · Score: 9.0
Guideline #99: Adhered High · Score: 18.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Violated High · Score: -14.4
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Redundancy & Simplicity

5 Guidelines · Score: 54.0

“State of the Art” Performance
Guideline #102: Adhered High · Score: 21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Adhered High · Score: 18.0
Guideline #105: Adhered Low · Score: 3.6
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 32.4

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Adhered High · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Adhered High · Score: 7.2
Guideline #111: Violated Low · Score: -3.6
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Input Functionality

5 Guidelines · Score: 18.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Violated High · Score: -10.8
Guideline #114: Adhered High · Score: 18.0
Guideline #115: Issue Resolved · Score: 10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 27.0

“Broken” Performance
Guideline #117: Violated Low · Score: -14.4
Guideline #118: Neutral · Score: 0.0
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Adhered High · Score: 21.6
Guideline #121: Adhered Low · Score: 10.8
Guideline #122: Violated High · Score: -18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Violated Low · Score: -3.6
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Touch Keyboards

5 Guidelines · Score: 28.8

Guideline #127: Violated High · Score: -21.6
Guideline #128: Adhered High · Score: 21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Adhered High · Score: 7.2
Guideline #131: Adhered High · Score: 7.2
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Error Messages

5 Guidelines · Score: 25.2

Guideline #132: Violated High · Score: -28.8
Guideline #133: Adhered High · Score: 21.6
Guideline #134: Adhered High · Score: 18.0
Guideline #135: Adhered High · Score: 14.4
Guideline #136: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of L.L. Bean adhered to 58 usability guidelines, violated 32, and scored neutral on 4 occasions, while a remaining 52 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall L.L. Bean ranks 10 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 4 in the Apparel & Accessories industry.

Poor
Acceptable
Good

2. Nike

4. L.L. Bean

6. Gap

“Broken” Performance
“Broken” Performance

10. Gilt

“Broken” Performance
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