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Hayneedle’s Checkout UX

This is a usability benchmark of the checkout experience of Hayneedle and 99 other sites. The overall performance of Hayneedle is decent. It is especially a good Layout, good Data Input, and decent Copywriting that helps Hayneedle's checkout UX.

Rank: #17 of 100

Usability Score: 721

URL: hayneedle.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Data Input

15 Guidelines · Score: 162.0

Guideline #1: Adhered High · Score: 58.9
Guideline #2: Adhered High · Score: 44.2
Guideline #3: Violated Low · Score: -22.1
Guideline #4: Adhered High · Score: 44.2
Guideline #5: Violated Low · Score: -14.7
Guideline #6: Violated High · Score: -29.5
Guideline #7: Violated High · Score: -14.7
Guideline #8: Issue Resolved · Score: 22.1
Guideline #9: Adhered High · Score: 22.1
Guideline #10: Issue Resolved · Score: 22.1
Guideline #11: Violated High · Score: -14.7
Guideline #12: Adhered High · Score: 14.7
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 14.7
Guideline #15: Adhered High · Score: 14.7
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Copywriting

8 Guidelines · Score: 99.4

Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered High · Score: 44.2
Guideline #18: Adhered High · Score: 44.2
Guideline #19: Adhered High · Score: 36.8
Guideline #20: Violated Low · Score: -18.4
Guideline #21: Violated High · Score: -29.5
Guideline #22: Adhered High · Score: 14.7
Guideline #23: Adhered Low · Score: 7.4
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Layout

15 Guidelines · Score: 206.2

Guideline #24: Adhered Low · Score: 25.8
Guideline #25: Adhered High · Score: 51.6
Guideline #26: Adhered High · Score: 51.6
Guideline #27: Adhered High · Score: 36.8
Guideline #28: Violated Low · Score: -18.4
Guideline #29: Issue Resolved · Score: 36.8
Guideline #30: Violated High · Score: -44.2
Guideline #31: Adhered Low · Score: 11.0
Guideline #32: Adhered Low · Score: 11.0
Guideline #33: Adhered High · Score: 22.1
Guideline #34: Violated High · Score: -22.1
Guideline #35: Adhered Low · Score: 7.4
Guideline #36: Adhered Low · Score: 7.4
Guideline #37: Adhered High · Score: 14.7
Guideline #38: Adhered High · Score: 14.7
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Navigation

8 Guidelines · Score: 58.9

Guideline #39: Issue Resolved · Score: 44.2
Guideline #40: Violated High · Score: -44.2
Guideline #41: Issue Resolved · Score: 44.2
Guideline #42: Violated High · Score: -36.8
Guideline #43: Adhered Low · Score: 14.7
Guideline #44: Adhered High · Score: 29.5
Guideline #45: Neutral · Score: 0.0
Guideline #46: Adhered Low · Score: 7.4
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Flow

7 Guidelines · Score: 95.7

Guideline #47: Adhered High · Score: 51.6
Guideline #48: Neutral · Score: 0.0
Guideline #49: Violated High · Score: -51.6
Guideline #50: Adhered High · Score: 36.8
Guideline #51: Neutral · Score: 0.0
Guideline #52: Adhered High · Score: 29.5
Guideline #53: Adhered High · Score: 29.5
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Focus

10 Guidelines · Score: 99.4

Guideline #54: Adhered High · Score: 58.9
Guideline #55: Violated High · Score: -58.9
Guideline #56: Adhered High · Score: 36.8
Guideline #57: Violated Low · Score: -18.4
Guideline #58: Violated Low · Score: -18.4
Guideline #59: Issue Resolved · Score: 36.8
Guideline #60: Adhered Low · Score: 18.4
Guideline #61: Issue Resolved · Score: 29.5
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Adhered High · Score: 14.7
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Hayneedle's checkout process adhered to 41 usability guidelines, violated 16, and scored neutral on 4 occasions, while a remaining 2 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Hayneedle ranks 17 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 2 in the Houseware & Furnishing industry.

Poor
Acceptable
Good
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