Note: You have full access to this benchmark database in your Baymard Pro account.

Site Info

This is a usability benchmark of Hayneedle's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: Hayneedle Inc.

Website URL: hayneedle.com

Industry: Houseware & Furnishing

Rank: 17 of 100

Reviewed on: March 22, 2012

Reviewed by: Christian Holst

Also in the: Homepage & Category Benchmark and E-Commerce Search Benchmark

Usability Evaluation

When reviewed on March 22, 2012, the e-commerce checkout process of Hayneedle adhered to 41 usability guidelines, violated 16, and scored neutral on 4 occasions, while a remaining 2 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input 72.1

Copywriting 44.3

Layout 91.8

Navigation 26.2

Flow 42.6

Focus 44.3

Total score: 321

  • Data Input Score: 72.1

    • Guideline #1 26.2 Adhered High
    • Guideline #2 19.7 Adhered High
    • Guideline #3 -9.8 Violated Low
    • Guideline #4 19.7 Adhered High
    • Guideline #5 -6.6 Violated Low
    • Guideline #6 -13.1 Violated High
    • Guideline #7 -6.6 Violated High
    • Guideline #8 9.8 Issue Resolved
    • Guideline #9 9.8 Adhered High
    • Guideline #10 9.8 Issue Resolved
    • Guideline #11 -6.6 Violated High
    • Guideline #12 6.6 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 6.6 Adhered High
    • Guideline #15 6.6 Adhered High
  • Copywriting Score: 44.3

    • Guideline #16 0 Neutral
    • Guideline #17 19.7 Adhered High
    • Guideline #18 19.7 Adhered High
    • Guideline #19 16.4 Adhered High
    • Guideline #20 -8.2 Violated Low
    • Guideline #21 -13.1 Violated High
    • Guideline #22 6.6 Adhered High
    • Guideline #23 3.3 Adhered Low
  • Layout Score: 91.8

    • Guideline #24 11.5 Adhered Low
    • Guideline #25 23.0 Adhered High
    • Guideline #26 23.0 Adhered High
    • Guideline #27 16.4 Adhered High
    • Guideline #28 -8.2 Violated Low
    • Guideline #29 16.4 Issue Resolved
    • Guideline #30 -19.7 Violated High
    • Guideline #31 4.9 Adhered Low
    • Guideline #32 4.9 Adhered Low
    • Guideline #33 9.8 Adhered High
    • Guideline #34 -9.8 Violated High
    • Guideline #35 3.3 Adhered Low
    • Guideline #36 3.3 Adhered Low
    • Guideline #37 6.6 Adhered High
    • Guideline #38 6.6 Adhered High
  • Navigation Score: 26.2

    • Guideline #39 19.7 Issue Resolved
    • Guideline #40 -19.7 Violated High
    • Guideline #41 19.7 Issue Resolved
    • Guideline #42 -16.4 Violated High
    • Guideline #43 6.6 Adhered Low
    • Guideline #44 13.1 Adhered High
    • Guideline #45 0 Neutral
    • Guideline #46 3.3 Adhered Low
  • Flow Score: 42.6

    • Guideline #47 23.0 Adhered High
    • Guideline #48 0 Neutral
    • Guideline #49 -23.0 Violated High
    • Guideline #50 16.4 Adhered High
    • Guideline #51 0 Neutral
    • Guideline #52 13.1 Adhered High
    • Guideline #53 13.1 Adhered High
  • Focus Score: 44.3

    • Guideline #54 26.2 Adhered High
    • Guideline #55 -26.2 Violated High
    • Guideline #56 16.4 Adhered High
    • Guideline #57 -8.2 Violated Low
    • Guideline #58 -8.2 Violated Low
    • Guideline #59 16.4 Issue Resolved
    • Guideline #60 8.2 Adhered Low
    • Guideline #61 13.1 Issue Resolved
    • Guideline #62 0 Not Applicable
    • Guideline #63 6.6 Adhered High

Industry Comparison

A total of 5 sites were benchmarked in the Houseware & Furnishing industry, of which Hayneedle ranks 2. This makes the site...

Not as good as:

Checkout Design

The checkout process of Hayneedle is 4 steps long and has been marked up with 22 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 4 Cart

In this checkout step there's 4 highlights (pro only) outlining what Hayneedle are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Hayneedle's Cart Checkout Step

Guideline #50

This content is only available in Baymard Pro – get full access.

Guideline #27

This content is only available in Baymard Pro – get full access.

Guideline #58

This content is only available in Baymard Pro – get full access.

Checkout Step 2 of 4 Shipping address, Delivery options, Billing address

In this checkout step there's 6 highlights (pro only) outlining what Hayneedle are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Hayneedle's Shipping address and Delivery options and Billing address Checkout Step

Guideline #9

This content is only available in Baymard Pro – get full access.

Guideline #43

This content is only available in Baymard Pro – get full access.

Guideline #52

This content is only available in Baymard Pro – get full access.

Guideline #56

This content is only available in Baymard Pro – get full access.

Guideline #6

This content is only available in Baymard Pro – get full access.

Guideline #2

This content is only available in Baymard Pro – get full access.

Checkout Step 3 of 4 Billing address, Payment

In this checkout step there's 7 highlights (pro only) outlining what Hayneedle are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Hayneedle's Billing address and Payment Checkout Step

Guideline #1

This content is only available in Baymard Pro – get full access.

Guideline #53

This content is only available in Baymard Pro – get full access.

Guideline #23

This content is only available in Baymard Pro – get full access.

Guideline #63

This content is only available in Baymard Pro – get full access.

Guideline #49

This content is only available in Baymard Pro – get full access.

Guideline #21

This content is only available in Baymard Pro – get full access.

Checkout Step 4 of 4 Order review

In this checkout step there's 5 highlights (pro only) outlining what Hayneedle are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Hayneedle's Order review Checkout Step

Guideline #55

This content is only available in Baymard Pro – get full access.

Guideline #42

This content is only available in Baymard Pro – get full access.

Guideline #18

This content is only available in Baymard Pro – get full access.

Guideline #35

This content is only available in Baymard Pro – get full access.

Guideline #36

This content is only available in Baymard Pro – get full access.

Close overlay