68.81% – average documented online shopping cart abandonment rate
This value is an average calculated based on these 34 different studies containing statistics on e-commerce shopping cart abandonment.
Average: 68.81% abandonment rate
Last updated: September 21, 2016
We created this list because we needed some abandonment statistics ourselves for our E-Commerce Checkout Usability study and articles.
When searching for these statistics we found a myriad of articles citing the same sources, as well as large fluctuations in the actual abandonment rates. So to save you and ourselves that hassle we decided to gather all statistics in a single place.
We’ve also calculated an average so it’s easy to cite just one number instead of 34 different ones.
Know of any cart abandonment statistics not on this list? Then send an email to firstname.lastname@example.org.