10 Cart Abandonment Rate Statistics
63.86% – average documented shopping cart abandonment rate
This value is an average calculated based on these 10 different studies containing statistics on cart abandonment:
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- Year
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- Abandonment rate
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71.00% according to SeeWhy in 2010
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55.00% according to Forrester Research & Shop.org in 2010
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63.68% according to Coremetrics / IBM in 2010
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69.38% according to Fireclick / DigitalRiver in 2010
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62.14% according to MarketLive in 2009
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71.00% according to Forrester Research in 2009
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63.19% according to Coremetrics / IBM in 2009
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62.01% according to Coremetrics / IBM in 2008
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61.36% according to Coremetrics / IBM in 2007
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59.80% according to MarketingSherpa in 2006
Last updated: December 17, 2011.
Why this list?
We created this list because we needed some abandonment statistics ourselves for the introduction chapter to our E-Commerce Checkout Usability 2011 study.
When searching for these statistics we found a myriad of articles citing the same sources, as well as large fluctuations in the actual abandonment rates. So to save you the hassle we decided to gather all statistics in one place.
We've also calculated an average so it's easy to cite just one number instead of 10 different ones.
Do you know of any cart abandonment statistics that are not on the list? Then please submit them by sending an email to christian@baymard.com.