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Site Info

This is a usability benchmark of Best Buy's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: Best Buy Co.

Website URL: bestbuy.com

Industry: Electronics

Rank: 34 of 50

Reviewed on: April 8, 2014

Reviewed by: Christian Holst

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on April 8, 2014, the search engine and interface of Best Buy adhered to 25 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 10 guidelines weren’t applicable.

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See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types -30

Search Form & Logic 80

Autocomplete 28

Results Logic & Guidance 22

Results Layout -34

Results Filtering & Sorting -18

Total score: 48

  • Query Types Score: -30

    • Guideline #1 0 Neutral
    • Guideline #2 -16.0 Violated Low
    • Guideline #3 0 Neutral
    • Guideline #4 10.0 Adhered Low
    • Guideline #5 -14.0 Violated Low
    • Guideline #6 -14.0 Violated Low
    • Guideline #7 28.0 Adhered High
    • Guideline #8 -20.0 Violated High
    • Guideline #9 -20.0 Violated High
    • Guideline #10 0 Not Applicable
    • Guideline #11 16.0 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: 80

    • Guideline #13 0 Not Applicable
    • Guideline #14 -24.0 Violated High
    • Guideline #15 20.0 Issue Resolved
    • Guideline #16 28.0 Adhered High
    • Guideline #17 20.0 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 20.0 Adhered High
    • Guideline #20 16.0 Adhered High
    • Guideline #21 0 Not Applicable
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 28

    • Guideline #23 24.0 Adhered High
    • Guideline #24 12.0 Adhered Low
    • Guideline #25 -12.0 Violated High
    • Guideline #26 20.0 Issue Resolved
    • Guideline #27 -12.0 Violated Low
    • Guideline #28 -20.0 Violated High
    • Guideline #29 16.0 Adhered High
  • Results Logic & Guidance Score: 22

    • Guideline #30 -28.0 Violated High
    • Guideline #31 14.0 Adhered Low
    • Guideline #32 24.0 Adhered High
    • Guideline #33 0 Not Applicable
    • Guideline #34 12.0 Adhered High
    • Guideline #35 20.0 Issue Resolved
    • Guideline #36 -20.0 Violated High
    • Guideline #37 0 Not Applicable
  • Results Layout Score: -34

    • Guideline #38 -20.0 Violated High
    • Guideline #39 -32.0 Violated High
    • Guideline #40 0 Neutral
    • Guideline #41 28.0 Issue Resolved
    • Guideline #42 -10.0 Violated Low
    • Guideline #43 -20.0 Violated High
    • Guideline #44 0 Neutral
    • Guideline #45 20.0 Adhered High
  • Results Filtering & Sorting Score: -18

    • Guideline #46 -32.0 Violated High
    • Guideline #47 -16.0 Violated Low
    • Guideline #48 14.0 Adhered Low
    • Guideline #49 -28.0 Violated High
    • Guideline #50 -28.0 Violated High
    • Guideline #51 -20.0 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 20.0 Adhered High
    • Guideline #54 -20.0 Violated High
    • Guideline #55 20.0 Adhered High
    • Guideline #56 0 Not Applicable
    • Guideline #57 24.0 Adhered High
    • Guideline #58 20.0 Adhered High
    • Guideline #59 20.0 Adhered High
    • Guideline #60 8.0 Issue Resolved

Industry Comparison

A total of 5 sites were benchmarked in the Electronics industry, of which Best Buy ranks 4. This makes the site...

Not as good as:

Better than:

Search Design

There's a total of 4 screenshots of Best Buy's search implementation, marked up with 38 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 9 highlights (pro only) outlining what Best Buy are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Best Buy's Search Field

Page 2 of 4 Autocomplete Suggestions

On this page there's 6 highlights (pro only) outlining what Best Buy are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Best Buy's Autocomplete Suggestions

Guideline #25

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Guideline #28

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Guideline #27

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Guideline #29

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Page 3 of 4 Search Results Page

On this page there's 21 highlights (pro only) outlining what Best Buy are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Best Buy's Search Results Page

Guideline #14

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Guideline #20

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Guideline #40

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Guideline #34

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Guideline #30

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Guideline #32

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Guideline #36

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Guideline #38

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Guideline #42

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Guideline #39

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Guideline #43

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Guideline #45

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Guideline #55

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Guideline #54

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Guideline #53

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Guideline #46

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Guideline #49

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Guideline #59

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Guideline #51

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Guideline #50

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Guideline #47

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Page 4 of 4 No Results Page

On this page there's 2 highlights (pro only) outlining what Best Buy are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Best Buy's No Results Page

Guideline #19

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Guideline #31

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Explore Further

Best Buy’s site performance has also been reviewed in the:

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