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American Eagle Outfitters' Homepage & Category UX

This is a usability benchmark of the homepage and category experience of American Eagle Outfitters and 49 other sites. The overall performance of American Eagle Outfitters is good. It is especially a state of the art Site-Wide Layout, Main Navigation, and Category Taxonomy that helps American Eagle Outfitters' category UX. Do, however, watch out for their broken Intermediary Category Pages performance.

Rank: #13 of 50

Usability Score: 876

URL: ae.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 876.4

Homepage

13 Guidelines · Score: 78.2

Guideline #1: Adhered Low · Score: 19.5
Guideline #2: Adhered Low · Score: 14.0
Guideline #3: Neutral · Score: 0.0
Guideline #4: Violated Low · Score: -14.0
Guideline #5: Adhered Low · Score: 8.4
Guideline #6: Adhered High · Score: 27.9
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Adhered Low · Score: 14.0
Guideline #11: Violated Low · Score: -8.4
Guideline #12: Violated High · Score: -16.8
Guideline #13: Adhered High · Score: 16.8
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Category Taxonomy

13 Guidelines · Score: 234.5

“State of the Art” Performance
Guideline #14: Violated High · Score: -39.1
Guideline #15: Adhered High · Score: 27.9
Guideline #16: Adhered High · Score: 39.1
Guideline #17: Adhered High · Score: 27.9
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Adhered High · Score: 44.7
Guideline #21: Adhered Low · Score: 14.0
Guideline #22: Adhered High · Score: 27.9
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.0
Guideline #25: Adhered High · Score: 22.3
Guideline #26: Adhered High · Score: 22.3
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Main Navigation

16 Guidelines · Score: 307.1

“State of the Art” Performance
Guideline #27: Adhered High · Score: 39.1
Guideline #28: Adhered High · Score: 44.7
Guideline #29: Adhered High · Score: 39.1
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Violated Low · Score: -16.8
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 33.5
Guideline #34: Adhered High · Score: 27.9
Guideline #35: Adhered High · Score: 22.3
Guideline #36: Neutral · Score: 0.0
Guideline #37: Adhered High · Score: 27.9
Guideline #38: Issue Resolved · Score: 22.3
Guideline #39: Issue Resolved · Score: 22.3
Guideline #40: Issue Resolved · Score: 16.8
Guideline #41: Issue Resolved · Score: 16.8
Guideline #42: Adhered High · Score: 11.2
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Intermediary Category Pages

7 Guidelines · Score: -30.7

“Broken” Performance
Guideline #43: Violated High · Score: -44.7
Guideline #44: Adhered High · Score: 39.1
Guideline #45: Violated High · Score: -39.1
Guideline #46: Issue Resolved · Score: 27.9
Guideline #47: Adhered Low · Score: 14.0
Guideline #48: Violated High · Score: -27.9
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 106.1

Guideline #50: Adhered High · Score: 44.7
Guideline #51: Violated High · Score: -44.7
Guideline #52: Adhered High · Score: 39.1
Guideline #53: Adhered High · Score: 44.7
Guideline #54: Neutral · Score: 0.0
Guideline #55: Adhered High · Score: 44.7
Guideline #56: Neutral · Score: 0.0
Guideline #57: Violated Low · Score: -14.0
Guideline #58: Violated High · Score: -33.5
Guideline #59: Adhered Low · Score: 14.0
Guideline #60: Issue Resolved · Score: 16.8
Guideline #61: Issue Resolved · Score: 16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 187.0

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.9
Guideline #64: Issue Resolved · Score: 44.7
Guideline #65: Adhered High · Score: 27.9
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Adhered High · Score: 22.3
Guideline #68: Violated Low · Score: -8.4
Guideline #69: Issue Resolved · Score: 16.8
Guideline #70: Adhered High · Score: 16.8
Guideline #71: Adhered Low · Score: 5.6
Guideline #72: Adhered High · Score: 11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: -5.6

Guideline #73: Neutral · Score: 0.0
Guideline #74: Neutral · Score: 0.0
Guideline #75: Violated High · Score: -27.9
Guideline #76: Violated High · Score: -27.9
Guideline #77: Adhered High · Score: 22.3
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Adhered High · Score: 11.2
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of American Eagle Outfitters adhered to 51 usability guidelines, violated 15, and scored neutral on 6 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall American Eagle Outfitters ranks 13 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 3 in the Apparel & Accessories industry.

Poor
Acceptable
Good
“State of the Art” Performance

3. American Eagle Outfitters

4. Nike

8. Gap

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