This value is an average calculated based on these 27 different studies containing statistics on e-commerce shopping cart abandonment.
Average: 67.91% abandonment rate
Last updated: March 25, 2014
We created this list because we needed some abandonment statistics ourselves for the introduction chapter to our E-Commerce Checkout Usability study.
When searching for these statistics we found a myriad of articles citing the same sources, as well as large fluctuations in the actual abandonment rates. So to save you the hassle we decided to gather all statistics in one place.
We've also calculated an average so it's easy to cite just one number instead of 27 different ones.
Know of any cart abandonment statistics not on this list? Then send an email to firstname.lastname@example.org.