28 Cart Abandonment Rate Statistics

68.06% – average documented online shopping cart abandonment rate

This value is an average calculated based on these 28 different studies containing statistics on e-commerce shopping cart abandonment.

Abandonment rate:

Average: 68.06% abandonment rate

Last updated: September 26, 2014

Why this list?

We created this list because we needed some abandonment statistics ourselves for the introduction chapter to our E-Commerce Checkout Usability study.

When searching for these statistics we found a myriad of articles citing the same sources, as well as large fluctuations in the actual abandonment rates. So to save you the hassle we decided to gather all statistics in one place.

We've also calculated an average so it's easy to cite just one number instead of 28 different ones.

Know of any cart abandonment statistics not on this list? Then send an email to christian@baymard.com.

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