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HP’s Mobile E-Commerce UX

This is a usability benchmark of the mobile site user experience of HP and 49 other sites. The overall performance of HP is all but broken. HP's mobile design in particular suffers from usability issues caused by broken Redundancy & Simplicity, Filtering & Sorting, and Search.

Rank: #49 of 50

Usability Score: -267

URL: store.hp.com

Reviewed by: Baymard Institute

Poor
Acceptable
Good

Overall Mobile UX Performance

146 Guidelines · Score: -266.5

“Broken” Performance

Navigation & Product Browsing

4 Guidelines · Score: -28.8

“Broken” Performance
Guideline #29: Neutral · Score: 0.0
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Violated Low · Score: -10.8
Guideline #32: Violated High · Score: -18.0
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Search

5 Guidelines · Score: -88.2

“Broken” Performance
Guideline #33: Violated High · Score: -25.2
Guideline #34: Violated High · Score: -28.8
Guideline #35: Adhered Low · Score: 12.6
Guideline #36: Violated High · Score: -25.2
Guideline #37: Violated High · Score: -21.6
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Product List

12 Guidelines · Score: -61.2

“Broken” Performance
Guideline #38: Violated High · Score: -28.8
Guideline #39: Adhered High · Score: 25.2
Guideline #40: Violated High · Score: -21.6
Guideline #41: Violated Low · Score: -9.0
Guideline #42: Adhered High · Score: 18.0
Guideline #43: Violated Low · Score: -10.8
Guideline #44: Violated High · Score: -18.0
Guideline #45: Violated Low · Score: -9.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Violated High · Score: -14.4
Guideline #49: Adhered High · Score: 7.2
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Filtering & Sorting

9 Guidelines · Score: -25.2

“Broken” Performance
Guideline #50: Violated High · Score: -25.2
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Not Applicable · Score: 0.0
Guideline #54: Not Applicable · Score: 0.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Not Applicable · Score: 0.0
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Cross Navigation & Compatibility

5 Guidelines · Score: -36.0

“Broken” Performance
Guideline #59: Violated High · Score: -21.6
Guideline #60: Violated High · Score: -18.0
Guideline #61: Issue Resolved · Score: 18.0
Guideline #62: Violated High · Score: -14.4
Guideline #63: Not Applicable · Score: 0.0
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Product Page Layout

6 Guidelines · Score: 28.8

“Broken” Performance
Guideline #64: Adhered High · Score: 25.2
Guideline #65: Adhered High · Score: 21.6
Guideline #66: Not Applicable · Score: 0.0
Guideline #67: Violated High · Score: -18.0
Guideline #68: Violated High · Score: -18.0
Guideline #69: Adhered High · Score: 18.0
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Product Images

5 Guidelines · Score: -34.2

“Broken” Performance
Guideline #70: Violated High · Score: -28.8
Guideline #71: Neutral · Score: 0.0
Guideline #72: Adhered Low · Score: 12.6
Guideline #73: Violated High · Score: -14.4
Guideline #74: Violated Low · Score: -3.6
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Product Descriptions & Specs

3 Guidelines · Score: 34.2

Guideline #75: Adhered High · Score: 25.2
Guideline #76: Adhered Low · Score: 9.0
Guideline #77: Not Applicable · Score: 0.0
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Cart

2 Guidelines · Score: -1.8

“Broken” Performance
Guideline #81: Adhered Low · Score: 9.0
Guideline #82: Violated High · Score: -10.8
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Total Cost

6 Guidelines · Score: -46.8

“Broken” Performance
Guideline #83: Violated High · Score: -28.8
Guideline #84: Not Applicable · Score: 0.0
Guideline #85: Not Applicable · Score: 0.0
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Violated High · Score: -18.0
Guideline #88: Not Applicable · Score: 0.0
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Shipping

3 Guidelines · Score: 25.2

Guideline #89: Adhered High · Score: 25.2
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
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Account

3 Guidelines · Score: 0.0

“Broken” Performance
Guideline #92: Adhered High · Score: 25.2
Guideline #93: Violated High · Score: -25.2
Guideline #94: Not Applicable · Score: 0.0
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Editing & Verifying Inputs

7 Guidelines · Score: 64.8

Guideline #95: Adhered Low · Score: 12.6
Guideline #96: Adhered High · Score: 25.2
Guideline #97: Not Applicable · Score: 0.0
Guideline #98: Not Applicable · Score: 0.0
Guideline #99: Adhered Low · Score: 9.0
Guideline #100: Adhered High · Score: 18.0
Guideline #101: Not Applicable · Score: 0.0
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Redundancy & Simplicity

5 Guidelines · Score: -36.0

“Broken” Performance
Guideline #102: Violated High · Score: -21.6
Guideline #103: Adhered High · Score: 18.0
Guideline #104: Violated High · Score: -18.0
Guideline #105: Violated High · Score: -7.2
Guideline #106: Violated High · Score: -7.2
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Form Layout

5 Guidelines · Score: 28.8

Guideline #107: Adhered High · Score: 25.2
Guideline #108: Issue Resolved · Score: 18.0
Guideline #109: Violated High · Score: -14.4
Guideline #110: Violated High · Score: -7.2
Guideline #111: Adhered High · Score: 7.2
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Input Functionality

5 Guidelines · Score: 0.0

Guideline #112: Not Applicable · Score: 0.0
Guideline #113: Adhered High · Score: 10.8
Guideline #114: Neutral · Score: 0.0
Guideline #115: Violated High · Score: -10.8
Guideline #116: Not Applicable · Score: 0.0
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Field Descriptions

10 Guidelines · Score: 41.4

Guideline #117: Violated High · Score: -28.8
Guideline #118: Adhered Low · Score: 14.4
Guideline #119: Adhered High · Score: 25.2
Guideline #120: Violated High · Score: -21.6
Guideline #121: Issue Resolved · Score: 21.6
Guideline #122: Adhered High · Score: 18.0
Guideline #123: Violated High · Score: -14.4
Guideline #124: Adhered Low · Score: 5.4
Guideline #125: Adhered High · Score: 14.4
Guideline #126: Adhered High · Score: 7.2
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Touch Keyboards

5 Guidelines · Score: -21.6

“Broken” Performance
Guideline #127: Neutral · Score: 0.0
Guideline #128: Violated High · Score: -21.6
Guideline #129: Adhered High · Score: 14.4
Guideline #130: Violated High · Score: -7.2
Guideline #131: Violated High · Score: -7.2
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Error Messages

5 Guidelines · Score: -50.4

“Broken” Performance
Guideline #132: Violated High · Score: -28.8
Guideline #133: Violated High · Score: -21.6
Guideline #134: Adhered Low · Score: 9.0
Guideline #135: Violated High · Score: -14.4
Guideline #136: Adhered Low · Score: 5.4
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All 50 sites were benchmarked across the 146 guidelines from the Mobile E-Commerce usability study. During our evaluation, the mobile experience of HP adhered to 33 usability guidelines, violated 45, and scored neutral on 4 occasions, while a remaining 64 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics & Office

Overall HP ranks 49 when comparing the user experience of their mobile site against that of the 49 other major US e-commerce mobile sites in the benchmark, and ranks 9 in the Electronics & Office industry.

Poor
Acceptable
Good

6. Staples

7. Newegg

“Broken” Performance

8. Dell

“Broken” Performance

9. HP

“Broken” Performance
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