Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 130,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1228 Guidelines
Desktop Web
457 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
45 Guidelines
Product Lists & Filtering
75 Guidelines
Product Page
103 Guidelines
Cart & Checkout
123 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
422 Guidelines
Mobile App
349 Guidelines
Select an option below to see a UX benchmark collection specific to your business.
Deep dive into the performance and page designs of the 244 case studies.
Select an option below to see a UX benchmark collection specific to your business.
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