This is a case study of Burger King’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 214 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Burger King’s overall e-commerce UX performance is poor. This is mainly due to broken Mobile Web Homepage & Category Navigation, Mobile App Homepage & Category Navigation, and Mobile App Menu Item Pages performances.
First benchmarked in April 2022.
Mobile Web
214 Guidelines · Performance:
Mobile Web Homepage & Category Navigation
19 Guidelines · Performance:
Mobile Web On-Site Search
25 Guidelines · Performance:
Mobile Web Restaurant Lists & Menus
35 Guidelines · Performance:
Mobile Web Menu Item Pages
26 Guidelines · Performance:
Mobile Web Cart & Checkout
90 Guidelines · Performance:
Mobile Web Site-Wide Design & Interaction
19 Guidelines · Performance:
Mobile App
208 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
10 pages of Burger King’s e-commerce site, marked up with 125 best practice examples:
13 pages of Burger King’s e-commerce site, marked up with 120 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 380 articles in the full public archive.