Hamleys’ E-Commerce UX
This is a case study of Hamleys’ e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 525 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
Hamleys’ overall e-commerce UX performance is mediocre. Some of Hamleys’ biggest UX issues are caused by broken On-Site Search, poor Site-Wide Features, and poor Mobile Web performances. That said, their site performs great within Customer Accounts.
First benchmarked in August 2023.
Overall UX Performance
526 Guidelines · Performance:
Desktop Web
260 Guidelines · Performance:
Homepage & Category Navigation
25 Guidelines · Performance:
On-Site Search
23 Guidelines · Performance:
Product Lists & Filtering
43 Guidelines · Performance:
Product Page
57 Guidelines · Performance:
Cart & Checkout
87 Guidelines · Performance:
Customer Accounts
16 Guidelines · Performance:
Site-Wide Features
9 Guidelines · Performance:
Mobile Web
266 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
Hamleys’ Desktop Web E-Commerce Design
17 pages of Hamleys’ e-commerce site, marked up with 175 best practice examples:
Hamleys’ Mobile Web E-Commerce Design
17 pages of Hamleys’ e-commerce site, marked up with 194 best practice examples:
Explore Other Research Content
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 380 articles in the full public archive.