What are the 15 most important changes you can make to your e-commerce search design and logic?
On-site search is key to any e-commerce business – after all, in order to buy a product your customers must be able to find it first.
Based on the 60 findings from our E-Commerce Search research study we will conduct a full usability audit of your e-commerce site (or prototype), outlining the 15 most important improvements you can make to your on-site search experience.
The audit will focus on the type of search queries the search engine supports, what and how product data is searched, the logic for auto-complete suggestions, how users are guided in case of partial matches, the ‘No results’ page, the layout and features of the search results page (including faceted search logic), etc. In short, the entire search experience.
A usability expert from Baymard Institute will write a detailed 40-page report with the 15 suggestions for search improvements, a comparison against the top US e-commerce sites in your industry, and with best practice examples for each suggestion.
“Baymard have been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.
“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.”
The cost of an on-site e-commerce search usability audit is $1,900 and includes:
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.