Mobile e-commerce holds immense potential, displaying a 86% growth rate and hitting $25 billion in 2012 (set to reach $86 billion in 2016), yet when we tested 18 of the largest mobile e-commerce sites we found a staggering 1,000+ usability issues.
Clearly there’s room for improvement in this brave new world of mobile e-commerce sites with few best practices yet established. This is why we offer an mobile e-commerce usability audit based on the 147 design guidelines from our M-Commerce Usability research study.
We will run a full audit of your mobile e-commerce site (or prototype, in case it’s not fully developed yet), and put together a detailed report of the 20 most important usability improvements you can make to your mobile sites.
“This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
Alex Wright, Director of Research at Etsy
Return on Investment: Even the smallest improvement in the conversion rate for any mobile site with significant sales will lead to a notable return on investment, e.g. an improvement from 3.1% to 3.6% in conversion rate for a site with $1,000,000 annual sales will yield $161,000 extra sales every single year.
The audit will be delivered as a PowerPoint presentation and as a PDF file for printing. The audit includes:
The audit will be conducted by one of the two lead researchers of the original M-Commerce Usability study: Jamie Appleseed or Christian Holst.
To request your audit call +1 (415) 315-9567 or write firstname.lastname@example.org
Price: $2,800 · Lead time: 10 workdays
Refund policy: In the event that we’re unable to provide 20 improvements we’ll still complete the audit and leave it up to you if you want a refund.