Mobile Usability Audit

What are the 20 most important changes you can make to your mobile e-commerce site?

Based on the findings from 2 years of large scale mobile e-commerce usability testing the researchers at the Baymard Institute’s will conduct a usability audit of your entire mobile e-commerce site.

The Baymard auditor will write a detailed 40-50 page report outlining the 20 most important mobile user experience improvements you can make. All suggestions are listed in prioritized order based on the severity to the user’s mobile experience, and most suggestions will include best practice implementation examples from leading mobile sites. The audit will also include a direct performance comparison of your mobile site’s performance against that of 50 leading mobile e-commerce sites.

The audit will focus on the design and usability of the full mobile experience, including homepage, on-site search experience, navigation menus, category pages, product lists & filtering, product pages, shopping cart, account selection during checkout, and the entire mobile checkout flow.

The mobile e-commerce usability audit can be conducted on live production sites as well as prototype designs.

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.

Who is this mobile e-commerce audit intended for?

  • E-commerce sites in need of specific optimization suggestions for their existing mobile site.
  • Sites that would like to benchmark their mobile user experience and see how they stack up against major competitors.
  • E-commerce sites that would like inspiration before commencing an expensive mobile redesign project (we also audit prototype designs).
  • Optimized mobile e-commerce sites that need a pair of external eyes to identify the last tweaks and improvements.

Return on Investment: Even the smallest improvement in the conversion rate for any mobile site with significant sales will lead to a notable return on investment, e.g. an improvement from 3.1% to 3.6% in conversion rate for a site with $1,000,000 annual sales will yield $161,000 extra sales every single year.

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.

How will the audit be delivered? What will it cost?

The cost of a mobile usability audit is $2,800 and includes:

Sample pages from an audit report.

  • A full review and analysis of your entire mobile site conducted by Baymard’s team of usability researchers.
  • A 40-50 page audit report with 20 suggestions for usability improvements to your site as well as implementation examples.
  • Each of the 20 suggestions is typically detailed across 2-3 pages: 1 page with explanation of the identified usability issue and suggested change, and 1-2 pages with implementation examples from other leading e-commerce sites.
  • A usability scorecard with 90-110 mobile usability assessment parameters, with performance comparison against 50 major US e-commerce sites.
  • A 1-2 hour video conference with you and your team to go over the results and discuss changes.

Price: $2,800 · Lead time: 10 workdays

Request by calling +1 (415) 315-9567 or writing info@baymard.com

Refund policy: In the event that we’re unable to provide 20 improvements we’ll still complete the audit and leave it up to you if you want a refund.

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.

“Thank you for all the value delivered ahead of our new fiscal years. Your insights not only provided a definitive foundation for our UX roadmap but completely sold our executive team on the value of expert usability insights. Your service paid for itself in a matter of days and ensured all critical gaps will be filled ahead of us running the audit again next year.

“Baymard have been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.

“Thanks again for the great work on our checkout project. Our whole group found it incredibly insightful. We’re applying the suggestions you provided to our new checkout design which launches at the end of the month! One of my colleagues was also interested in your group’s competitive expertise with regard to responsive web and native apps

“Thank you very much for the 7 usability audits of our country-specific sites. The audits have provided us with specific and actionable advice, allowed us to prioritize development resources , and enabled us to compare UX performance between the 7 different country-specific sites, and against State of the Art implementations. The audit itself is done really professionally and the recommendations contain actionable and insightful information

“Many thanks for presenting earlier. I have caught up with the teams and they all found your audit report really useful and are on board with the suggestions.

“Thanks for everything. The audit was extremely useful, I think we have gained valuable insight.

“The walkthrough today was great. The report was very, very well done and loaded with great opportunities for us to improve our business. I wanted to again express my appreciation for working with us on such a condensed time frame last month. You and your team have been amazing partners to us and we very much appreciate the work, expertise and partnership.

“We like what we are reviewing from the audit - great analysis and feedback.

“Really good rundown on all these thing. I definitely think we got a lot of value out of it, and we’re excited to get it all in and do some A/B testing on this.

“Within a very short time Baymard Institute provided 15 clear, useful improvement suggestions for our checkout process. We intend to implement all of them. It’s easy to find companies that offer website improvement suggestions. But, most companies don’t do their homework and don’t provide specific examples of how best to make the improvements. With Baymard Institute, the checkout process suggestions they made were intuitive, specific, and actionable. I highly recommend their audit service.

“The recommendations in our Checkout Usability Audit were awesome - well prioritized, actionable and helped us focus on what to optimize. This audit, along with the e-Commerce Usability Reports & Benchmark Databases, are my go-to resources for thorough, insightful information. Thank you!

“Wow, this is great! Just reviewed it with the team. It's a huge help and we're excited to fix these issues.

“We have worked with a number of third party companies before on various projects/audits, and I can certainly say that working with Baymard was not only a pleasure; but you delivered on time; to the level of depth we wanted; addressing important issues; and answering all our questions; and you did all this for a great price. A big THANK YOU on behalf of N11.

“Given the tricky science of conversion rate optimization, it is great to know that you are dealing with professionals whose advice is based on solid research. It was a pleasure collaborating with the Baymard team.

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.

“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.

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