What are the 20 most important changes you can make to your mobile e-commerce site?
Based on the findings from 2 years of large scale mobile e-commerce usability testing the researchers at the Baymard Institute’s will conduct a usability audit of your entire mobile e-commerce site.
The Baymard auditor will write a detailed 40-50 page report outlining the 20 most important mobile user experience improvements you can make. All suggestions are listed in prioritized order based on the severity to the user’s mobile experience, and most suggestions will include best practice implementation examples from leading mobile sites. The audit will also include a direct performance comparison of your mobile site’s performance against that of 50 leading mobile e-commerce sites.
The audit will focus on the design and usability of the full mobile experience, including homepage, on-site search experience, navigation menus, category pages, product lists & filtering, product pages, shopping cart, account selection during checkout, and the entire mobile checkout flow.
The mobile e-commerce usability audit can be conducted on live production sites as well as prototype designs.
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.”
Return on Investment: Even the smallest improvement in the conversion rate for any mobile site with significant sales will lead to a notable return on investment, e.g. an improvement from 3.1% to 3.6% in conversion rate for a site with $1,000,000 annual sales will yield $161,000 extra sales every single year.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
The cost of a mobile usability audit is $2,800 and includes:
Price: $2,800 · Lead time: 10 workdays
Request by calling +1 (415) 315-9567 or writing firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 20 improvements we’ll still complete the audit and leave it up to you if you want a refund.