UX Research Articles

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182 articles based on findings from our e-commerce usability research

Articles Archive

182 articles published since September 2009

Jump to year: 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009.

Alternatively, you can also see just our most popular articles or browse by research theme: Checkout, Homepage & Category, Search, Product Lists, and Mobile.

2016: 13 articles (so far)

2015: 23 articles

2015-and-2016-

Baymard: 2015 and 2016 December 29, 2015

Mobile-touch-keyboards-

‘Touch Keyboard’ Implementations Have Improved Just 9% Since 2013 (60% Still Get it Wrong) December 15, 2015

Mobile-ecommerce-checkout-forms-

The State of Mobile Checkout & Form Usability December 2, 2015

Mobile-ecommerce-search-and-navigation-

The State of Mobile E-Commerce Search and Category Navigation November 17, 2015

Mobile-ecommerce-benchmark-

Mobile E-Commerce Usability Benchmark November 3, 2015

Secondary-hover-information-

Product Lists: Display Extra Information on Hover (76% Don’t) October 27, 2015

Ecommerce-compatibility-databases-

6 Use Cases for Compatibility Databases on E-Commerce Sites October 6, 2015

Slider-interfaces-

Form Usability: 5 Requirements for Slider Interfaces September 15, 2015

Ecommerce-quick-views-

Product List Usability: Avoid ‘Quick View’ Overlays September 1, 2015

Responsive-upscaling-

Responsive Upscaling: 11 Ideas for Large-Screen E-Commerce Design August 18, 2015

Macys-filtering-experience-

7 Filtering Implementations That Make Macy’s Best-in-Class July 1, 2015

Sort-by-customer-ratings-162

Don’t Base ‘Customer Ratings’ Sorting on Averages Only June 16, 2015

How-to-design-applied-filters-

How to Design ‘Applied Filters’ (42% Get It Wrong) June 2, 2015

Contextual-list-item-information-

Contextual List Item Information – A New E-Commerce Personalization Technique May 19, 2015

Horizontal-filtering-sorting-design-

Filtering UI: A Horizontal Toolbar Can Outperform the Traditional Sidebar May 5, 2015

External-article-state-of-ecommerce-filters-

External Article: The Current State of E-Commerce Filtering April 20, 2015

Category-specific-sorting-

Category-Specific Sorting: A New Way to Sort Products April 14, 2015

User-perception-of-product-ratings-156

Users' Perception of Product Ratings (New Qualitative & Quantitative Findings) March 25, 2015

Price-per-unit-155

Most E-Commerce Sites Need ‘Price Per Unit’ (98% Get it Wrong) March 10, 2015

Ecommerce-product-lists-report-and-benchmark-154

E-Commerce Product List Usability: Report & Benchmark March 3, 2015

Adaptive-validation-error-messages-153

Improve Validation Errors with Adaptive Messages February 10, 2015

Custom-vs-native-ui-152

When to Override Native UI Components January 27, 2015

Homepage-carousel-151

8 UX Requirements for Designing a User-Friendly Homepage Carousel January 13, 2015

2014: 25 articles

2014-and-2015-150

Baymard: 2014 and 2015 December 22, 2014

Required-optional-form-fields-149

E-Commerce Checkouts Need to Mark Both Required and Optional Fields Explicitly (Only 9% Do So) December 15, 2014

Product-page-suggestions-148

Product Page Usability: Recommend Both Alternative & Supplementary Products (Only 42% Get it Right) November 25, 2014

Address-line-2-147

Form Usability: Getting ‘Address Line 2’ Right November 4, 2014

Accordion-and-tab-design-146

Form Usability: The Pitfalls of Inline Accordion and Tab Designs October 21, 2014

Bugs-and-user-experience-145

Fixing Bugs – the Next ‘Big Thing’ in E-Commerce? October 7, 2014

Validations-vs-warnings-144

Form Usability: Validations vs Warnings September 23, 2014

Faceted-sorting-143

Faceted Sorting - A New Method for Sorting Search Results September 2, 2014

External-article-state-of-ecommerce-search-142

External Article: The Current State of E-Commerce Search August 18, 2014

Search-scope-141

E-Commerce Sites Need Multiple of These 5 ‘Search Scope’ Features August 13, 2014

Search-field-design-140

E-Commerce Search Field Design and Its Implications July 30, 2014

Search-snippets-139

E-Commerce Sites Should Include Contextual Search Snippets (96% Get it Wrong) July 15, 2014

Autocomplete-design-138

8 Design Patterns for Autocomplete Suggestions July 1, 2014

Ecommerce-search-query-types-137

Deconstructing E-Commerce Search: The 12 Query Types June 18, 2014

Ecommerce-search-report-and-benchmark-136

E-Commerce Search Usability: Report & Benchmark June 3, 2014

Truncation-design-135

6 Guidelines for Truncation Design May 21, 2014

Inline-scroll-areas-134

Avoid Inline Scroll Areas (26% Get it Wrong) May 6, 2014

Payment-method-selection-133

Checkout Design: Payment Method Selection April 23, 2014

Store-pickup-as-shipping-option-132

Users Overlook ‘Store Pickup’ When Not Presented as a Shipping Option April 2, 2014

Back-button-expectations-131

4 Design Patterns That Violate Back-Button Expectations March 18, 2014

Avoid-these-ecommerce-graphics-130

Avoid These 5 Types of E-Commerce Graphics March 4, 2014

Sub-sub-categories-129

Sub-Sub-Category Links: a Vital Feature in E-Commerce Navigation (50% Get it Wrong) February 18, 2014

Inferring-product-catalog-from-homepage-128

Homepage Usability: Can Users Infer the Breadth of Your Product Catalog? February 4, 2014

Featured-products-category-link-127

Featured Products Should Also Link to Their Categories (43% Get it Wrong) January 21, 2014

Inspirational-product-images-126

Inspirational Images Should Link to All Depicted Products January 7, 2014

2013: 23 articles

2013-and-2014-125

Baymard: 2013 and 2014 December 27, 2013

Ecommerce-breadcrumbs-124

E-Commerce Sites Need 2 Types of Breadcrumbs (68% Get it Wrong) December 10, 2013

Ecommerce-sub-category-pages-123

Implement the First 1-2 Levels of the E-Commerce Hierarchy as Custom Sub-Category Pages December 3, 2013

Guidelines-for-better-navigation-and-categories-122

External Article: 7 Guidelines For Better Navigation And Categories November 11, 2013

Sibling-categories-121

E-Commerce Navigation: Show Sibling Categories for Easy Scope Adjustment (47% Get it Wrong) October 29, 2013

Ecommerce-homepage-and-category-usability-report-120

Homepage & Category Usability: Exploring the Customer’s Product Finding Experience October 15, 2013

Mobile-checkout-119

6 Mobile Checkout Usability Considerations October 1, 2013

Return-on-click-investment-118

ROCI: Return On Click Investment September 10, 2013

Mcommerce-spending-patterns-2013-117

Mobile Commerce Spending Patterns (2013 Survey Results) August 27, 2013

Credit-card-declined-116

How to Recoup 30% of “Card Declined” Abandonments August 13, 2013

Users-double-click-online-115

Users Continue to Double-Click Online July 25, 2013

Just-copy-amazon-fallacy-114

The “Just Copy Amazon” Fallacy July 2, 2013

Mobile-commerce-design-113

5 High-Level Mobile Commerce Design Considerations June 18, 2013

Mobile-forms-avoid-inline-labels-112

Mobile Form Usability: Never Use Inline Labels June 4, 2013

Mobile-product-list-hit-areas-111

Mobile Product Lists Need Very Distinct Hit Areas May 21, 2013

Content-on-mobile-vs-desktop-110

How Should Your Mobile and Desktop Sites Differ? May 7, 2013

Mobile-dropdown-navigation-109

Mobile: Never Use Native Drop-Downs for Navigation April 23, 2013

Mcommerce-compatible-products-list-108

Mobile Product Pages: Always Offer a List of Compatible Products April 2, 2013

Mobile-form-usability-label-position-107

Mobile Form Usability: Place Labels Above the Field March 19, 2013

Mobile-commerce-usability-106

M-Commerce Usability: Exploring the Mobile Shopping Experience March 12, 2013

Mobile-form-usability-single-input-fields-105

Mobile Form Usability: Avoid Splitting Single Input Entities February 12, 2013

Site-seal-trust-104

Which Site Seal do People Trust the Most? (2013 Survey Results) January 22, 2013

Analyzing-social-affordances-103

Social Media: Analyze Affordances, Not Features January 8, 2013

2012: 22 articles

2011: 29 articles

2011-and-2012-80

Baymard: 2011 and 2012 December 27, 2011

Ui-subtle-textures-79

UI: Adding Subtle Textures for Depth December 6, 2011

Facebook-timeline-design-78

UI: Thoughts on the New Facebook Timeline Design November 16, 2011

Ways-to-instill-trust-77

16 Ways to Make Your Website Seem More Trustworthy November 1, 2011

Inline-call-to-action-76

User Expectations Trump “Persuasive Design” October 11, 2011

Steve-jobs-75

Jobs' Impact on the Design & UX Industry October 9, 2011

Must-read-instructions-74

Google’s (for now) Novel Approach to “Must Read” Instructions September 20, 2011

Ux-considerations-designing-lenshawk-73

Case: 7 UX Considerations When Designing Lens Hawk September 6, 2011

Interfaces-with-less-information-72

Design Trend: Interfaces with Less Information August 16, 2011

Ecommerce-without-the-website-71

E-Commerce Without the Website August 2, 2011

Avoiding-repeat-form-errors-70

Observation: Users Will Go Far to Avoid Repeat Form Errors July 12, 2011

Ecommerce-copywriting-69

E-Commerce Copywriting: Returning Customer? June 28, 2011

Confirm-email-not-password-68

Account ‘Sign Up’: Ask to Confirm E-mail, Not Password June 16, 2011

Poor-copywriting-67

Poor Copywriting – the UX Problem That Will Never Go Away? June 7, 2011

Circles-of-care-66

Circles of Care: Segmenting User Engagement May 24, 2011

Responsive-web-design-65

Responsive Web Design and Mobile Devices May 7, 2011

One-page-checkout-64

One Page Checkouts – the Holy Grail of Checkout Usability? April 26, 2011

Crafting-a-better-about-page-63

10 Ideas for Crafting a Better ‘About’ Page April 14, 2011

Preserve-card-details-on-error-62

How to Preserve Credit Card Details on Form Errors April 5, 2011

Cart-abandonment-statistics-61

14 Cart Abandonment Statistics - Please Submit More March 31, 2011

Category-vs-product-60

Home Page Strategy: Category vs. Product March 22, 2011

Ux-lessons-buying-petfood-59

UX Lessons Learned from Buying Petfood March 15, 2011

Avoid-multi-column-forms-58

Form Field Usability: Avoid Multi-Column Layouts March 8, 2011

Ecommerce-checkout-usability-report-57

E-Commerce Checkout Usability: Exploring the Customer’s Checkout Experience March 1, 2011

Ab-testing-problem-and-hypothesis-56

A/B Testing: Begin with a Problem and Hypothesis February 16, 2011

Simplifying-sign-in-55

9 Ways to Simplify ‘Sign In’ February 8, 2011

Simplifying-sign-up-54

19 Ways to Simplify ‘Sign Up’ January 31, 2011

Cart-abandonment-53

E-Commerce: Why Customers Abandon Their Shopping Cart January 19, 2011

Ux-illusion-of-space-52

User Expectations: Create an Illusion of Space January 7, 2011

2010: 35 articles

2010-and-2011-51

Baymard: 2010 and 2011 December 28, 2010

Trying-out-responsive-design-50

Mobile: Venturing Into Responsive Design December 21, 2010

E-commerce-home-page-focus-49

E-commerce Home Page Focus December 14, 2010

Mobile-native-apps-vs-web-apps-47

Mobile: Thoughts on Native apps vs Web apps December 7, 2010

Highlighting-text-online-48

Scannability: How to Highlight Text on the Web November 30, 2010

Augmented-reality-in-ecommerce-46

Redefining the Customer Experience with Augmented Reality November 22, 2010

Whats-this-tooltip-45

“What’s this?” Link & Tooltip November 9, 2010

Line-length-readability-44

Readability: the Optimal Line Length November 1, 2010

Serial-position-effect-43

The Serial Position Effect in Web Design October 23, 2010

Anchor-content-not-text-42

HTML5: Anchor Content, Not Anchor Text October 13, 2010

From-sketch-to-website-41

From Sketch to Website (Hint: Skip Photoshop) October 5, 2010

Inline-help-40

3 Examples of Inline Help September 24, 2010

Top-11-e-commerce-usability-and-optimization-resources-39

Top 11 E-commerce Usability and Optimization Resources September 12, 2010

Form-field-usability-matching-user-expectations-38

Form Field Usability: Matching User Expectations August 31, 2010

Visual-balance-variable-headline-length-37

Visual Balance: Dealing with Variable Headline Lengths August 24, 2010

Formatting-links-for-usability-36

Formatting Links for Usability August 17, 2010

Drop-down-usability-34

Drop-Down Usability: When You Should (and Shouldn’t) Use Them August 5, 2010

Fast-and-easy-user-sign-up-33

Conversion: Reducing Sign Up Friction July 28, 2010

User-interface-sketching-pitfalls-32

4 User Interface Sketching Pitfalls June 24, 2010

Conversion-rate-optimization-industry-2015-31

The Conversion Rate Optimization Industry in 2015 June 6, 2010

A-great-splash-screen-30

Why Jack Johnson’s Splash Screen(!) is Great May 26, 2010

Links-hover-state-29

Links and the Hover State May 17, 2010

Comparing-conversion-rates-is-nonsense-28

Comparing Conversion Rates is Nonsense May 9, 2010

Customers-perceive-only-parts-of-a-checkout-page-as-being-secure-27

Customers Perceive Only Parts of a Checkout-page as Being Secure April 28, 2010

Google-chrome-and-the-importance-of-good-copywriting-26

Google Chrome and the Importance of Good Copywriting April 16, 2010

Handling-technical-glitches-without-losing-sales-25

Handling Technical Glitches Without Losing Sales April 10, 2010

How-google-keep-their-iphone-visitors-24

How Google Keep their iPhone Visitors Coming Back March 30, 2010

People-think-registration-leads-to-spam-22

People Think Registration Leads to “Spam” March 25, 2010

Contextual-words-are-usability-poison-21

Contextual Words like “Continue” are Usability Poison March 15, 2010

Review-of-rework-20

Review of Rework March 2, 2010

Silverback-screen-recording-for-usability-studies-19

Silverback: Screen Recording for Usability Studies February 24, 2010

Why-people-buy-online-18

Why People Buy Online February 14, 2010

People-still-double-click-online-17

People Still Double-Click Online February 4, 2010

Preparation-checklist-web-usability-studies-16

A Preparation Checklist for Conducting Web Usability Studies January 26, 2010

Links-visited-state-14

Links and the Visited State January 12, 2010

2009: 12 articles

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