Site Info

This is a usability benchmark of Sony's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: Sony Electronics Inc.

Website URL: sonystyle.com

Industry: Electronics

Rank: 78 of 100

Reviewed on: March 9, 2012

Reviewed by: Jamie Appleseed

Also in the: Homepage & Category Benchmark

Usability Evaluation

When reviewed on March 9, 2012, the e-commerce checkout process of Sony adhered to 34 usability guidelines, violated 21, and scored neutral on 3 occasions, while a remaining 5 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -20.7

Copywriting 50

Layout 53.4

Navigation 27.6

Flow 25.9

Focus -25.9

Total score: 110

  • Data Input Score: -20.7

    • Guideline #1 27.6 Adhered High
    • Guideline #2 -20.7 Violated High
    • Guideline #3 -20.7 Violated High
    • Guideline #4 20.7 Adhered High
    • Guideline #5 -13.8 Violated High
    • Guideline #6 -13.8 Violated High
    • Guideline #7 -6.9 Violated High
    • Guideline #8 10.3 Issue Resolved
    • Guideline #9 -10.3 Violated High
    • Guideline #10 10.3 Issue Resolved
    • Guideline #11 -6.9 Violated High
    • Guideline #12 6.9 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 3.4 Adhered Low
    • Guideline #15 -6.9 Violated High
  • Copywriting Score: 50

    • Guideline #16 0 Neutral
    • Guideline #17 20.7 Adhered High
    • Guideline #18 20.7 Adhered High
    • Guideline #19 -17.2 Violated High
    • Guideline #20 8.6 Adhered Low
    • Guideline #21 6.9 Adhered Low
    • Guideline #22 6.9 Adhered High
    • Guideline #23 3.4 Adhered Low
  • Layout Score: 53.4

    • Guideline #24 24.1 Adhered High
    • Guideline #25 0 Not Applicable
    • Guideline #26 24.1 Adhered High
    • Guideline #27 -17.2 Violated High
    • Guideline #28 0 Neutral
    • Guideline #29 8.6 Adhered Low
    • Guideline #30 -20.7 Violated High
    • Guideline #31 0 Neutral
    • Guideline #32 10.3 Adhered High
    • Guideline #33 10.3 Adhered High
    • Guideline #34 0 Not Applicable
    • Guideline #35 -6.9 Violated High
    • Guideline #36 6.9 Adhered High
    • Guideline #37 6.9 Adhered High
    • Guideline #38 6.9 Adhered High
  • Navigation Score: 27.6

    • Guideline #39 20.7 Issue Resolved
    • Guideline #40 -10.3 Violated Low
    • Guideline #41 20.7 Issue Resolved
    • Guideline #42 -17.2 Violated High
    • Guideline #43 6.9 Adhered Low
    • Guideline #44 13.8 Adhered High
    • Guideline #45 0 Not Applicable
    • Guideline #46 -6.9 Violated High
  • Flow Score: 25.9

    • Guideline #47 -24.1 Violated High
    • Guideline #48 24.1 Adhered High
    • Guideline #49 -24.1 Violated High
    • Guideline #50 8.6 Adhered Low
    • Guideline #51 13.8 Adhered High
    • Guideline #52 13.8 Adhered High
    • Guideline #53 13.8 Issue Resolved
  • Focus Score: -25.9

    • Guideline #54 -27.6 Violated High
    • Guideline #55 -27.6 Violated High
    • Guideline #56 17.2 Adhered High
    • Guideline #57 8.6 Adhered Low
    • Guideline #58 -17.2 Violated High
    • Guideline #59 -17.2 Violated High
    • Guideline #60 17.2 Adhered High
    • Guideline #61 13.8 Issue Resolved
    • Guideline #62 0 Not Applicable
    • Guideline #63 6.9 Adhered High

Industry Comparison

A total of 14 sites were benchmarked in the Electronics industry, of which Sony ranks 10. This makes the site...

Checkout Design

The checkout process of Sony is 8 steps long and has been marked up with 37 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 8 Cart

In this checkout step there's 3 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Cart Checkout Step

Guideline #51

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Guideline #58

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Guideline #27

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Checkout Step 2 of 8 Account

In this checkout step there's 4 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Account Checkout Step

Guideline #54

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Guideline #55

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Guideline #16

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Guideline #43

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Checkout Step 3 of 8

In this checkout step there's 5 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's  Checkout Step

Guideline #58

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Guideline #59

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Guideline #49

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Checkout Step 4 of 8 Shipping address

In this checkout step there's 10 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Shipping address Checkout Step

Guideline #6

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Guideline #2

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Guideline #56

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Guideline #15

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Guideline #9

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Guideline #5

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Guideline #11

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Guideline #24

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Checkout Step 5 of 8

In this checkout step there's 6 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's  Checkout Step

Guideline #59

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Guideline #52

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Checkout Step 6 of 8 Payment

In this checkout step there's 3 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Payment Checkout Step

Guideline #2

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Guideline #18

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Checkout Step 7 of 8 Payment

In this checkout step there's 4 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Payment Checkout Step

Guideline #19

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Guideline #1

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Guideline #21

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Guideline #63

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Checkout Step 8 of 8 Order review

In this checkout step there's 2 highlights (pro only) outlining what Sony are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Sony's Order review Checkout Step

Guideline #42

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