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Staples' Checkout UX

This is a usability benchmark of the checkout experience of Staples and 99 other sites. The overall performance of Staples is mediocre. Notably, Staples' checkout performance is hampered by broken Data Input and Layout, although this is helped somewhat by state of the art Flow and Copywriting.

Rank: #59 of 100

Usability Score: 418

URL: staples.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Data Input

15 Guidelines · Score: -86.7

“Broken” Performance
Guideline #1: Violated High · Score: -63.1
Guideline #2: Violated Low · Score: -23.6
Guideline #3: Violated Low · Score: -23.6
Guideline #4: Adhered High · Score: 47.3
Guideline #5: Neutral · Score: 0.0
Guideline #6: Violated High · Score: -31.5
Guideline #7: Violated High · Score: -15.8
Guideline #8: Issue Resolved · Score: 23.6
Guideline #9: Violated High · Score: -23.6
Guideline #10: Adhered High · Score: 23.6
Guideline #11: Violated High · Score: -15.8
Guideline #12: Adhered High · Score: 15.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.8
Guideline #15: Violated High · Score: -15.8
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Copywriting

8 Guidelines · Score: 141.9

“State of the Art” Performance
Guideline #16: Adhered High · Score: 63.1
Guideline #17: Adhered High · Score: 47.3
Guideline #18: Adhered High · Score: 47.3
Guideline #19: Violated Low · Score: -19.7
Guideline #20: Violated Low · Score: -19.7
Guideline #21: Adhered Low · Score: 15.8
Guideline #22: Issue Resolved · Score: 15.8
Guideline #23: Violated Low · Score: -7.9
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Layout

15 Guidelines · Score: -11.8

“Broken” Performance
Guideline #24: Adhered Low · Score: 27.6
Guideline #25: Adhered Low · Score: 27.6
Guideline #26: Violated Low · Score: -27.6
Guideline #27: Adhered Low · Score: 19.7
Guideline #28: Violated Low · Score: -19.7
Guideline #29: Issue Resolved · Score: 39.4
Guideline #30: Violated High · Score: -47.3
Guideline #31: Violated Low · Score: -11.8
Guideline #32: Violated High · Score: -23.6
Guideline #33: Violated Low · Score: -11.8
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered Low · Score: 7.9
Guideline #36: Violated High · Score: -15.8
Guideline #37: Adhered High · Score: 15.8
Guideline #38: Adhered Low · Score: 7.9
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Navigation

8 Guidelines · Score: 78.8

Guideline #39: Issue Resolved · Score: 47.3
Guideline #40: Adhered High · Score: 47.3
Guideline #41: Issue Resolved · Score: 47.3
Guideline #42: Violated High · Score: -39.4
Guideline #43: Neutral · Score: 0.0
Guideline #44: Violated High · Score: -31.5
Guideline #45: Not Applicable · Score: 0.0
Guideline #46: Adhered Low · Score: 7.9
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Flow

7 Guidelines · Score: 149.7

“State of the Art” Performance
Guideline #47: Adhered High · Score: 55.2
Guideline #48: Adhered Low · Score: 27.6
Guideline #49: Issue Resolved · Score: 55.2
Guideline #50: Violated Low · Score: -19.7
Guideline #51: Not Applicable · Score: 0.0
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Issue Resolved · Score: 31.5
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Focus

10 Guidelines · Score: 145.8

Guideline #54: Adhered High · Score: 63.1
Guideline #55: Violated High · Score: -63.1
Guideline #56: Adhered High · Score: 39.4
Guideline #57: Adhered High · Score: 39.4
Guideline #58: Adhered High · Score: 39.4
Guideline #59: Issue Resolved · Score: 39.4
Guideline #60: Adhered Low · Score: 19.7
Guideline #61: Violated Low · Score: -15.8
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.8
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Staples' checkout process adhered to 31 usability guidelines, violated 24, and scored neutral on 2 occasions, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Office Supplies

Overall Staples ranks 59 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and is the best performing site in the Office Supplies industry.

Poor
Acceptable
Good

1. Staples

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