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Site Info

This is a usability benchmark of Staples' checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: Staples Inc.

Website URL: staples.com

Industry: Office Supplies

Rank: 60 of 100

Reviewed on: March 7, 2012

Reviewed by: Christian Holst

Also in the: Homepage & Category Benchmark and E-Commerce Search Benchmark

Usability Evaluation

When reviewed on March 7, 2012, the e-commerce checkout process of Staples adhered to 31 usability guidelines, violated 24, and scored neutral on 2 occasions, while a remaining 6 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -38.6

Copywriting 63.2

Layout -5.3

Navigation 35.1

Flow 66.7

Focus 64.9

Total score: 186

  • Data Input Score: -38.6

    • Guideline #1 -28.1 Violated High
    • Guideline #2 -10.5 Violated Low
    • Guideline #3 -10.5 Violated Low
    • Guideline #4 21.1 Adhered High
    • Guideline #5 0 Neutral
    • Guideline #6 -14.0 Violated High
    • Guideline #7 -7.0 Violated High
    • Guideline #8 10.5 Issue Resolved
    • Guideline #9 -10.5 Violated High
    • Guideline #10 10.5 Adhered High
    • Guideline #11 -7.0 Violated High
    • Guideline #12 7.0 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 7.0 Issue Resolved
    • Guideline #15 -7.0 Violated High
  • Copywriting Score: 63.2

    • Guideline #16 28.1 Adhered High
    • Guideline #17 21.1 Adhered High
    • Guideline #18 21.1 Adhered High
    • Guideline #19 -8.8 Violated Low
    • Guideline #20 -8.8 Violated Low
    • Guideline #21 7.0 Adhered Low
    • Guideline #22 7.0 Issue Resolved
    • Guideline #23 -3.5 Violated Low
  • Layout Score: -5.3

    • Guideline #24 12.3 Adhered Low
    • Guideline #25 12.3 Adhered Low
    • Guideline #26 -12.3 Violated Low
    • Guideline #27 8.8 Adhered Low
    • Guideline #28 -8.8 Violated Low
    • Guideline #29 17.5 Issue Resolved
    • Guideline #30 -21.1 Violated High
    • Guideline #31 -5.3 Violated Low
    • Guideline #32 -10.5 Violated High
    • Guideline #33 -5.3 Violated Low
    • Guideline #34 0 Not Applicable
    • Guideline #35 3.5 Adhered Low
    • Guideline #36 -7.0 Violated High
    • Guideline #37 7.0 Adhered High
    • Guideline #38 3.5 Adhered Low
  • Navigation Score: 35.1

    • Guideline #39 21.1 Issue Resolved
    • Guideline #40 21.1 Adhered High
    • Guideline #41 21.1 Issue Resolved
    • Guideline #42 -17.5 Violated High
    • Guideline #43 0 Neutral
    • Guideline #44 -14.0 Violated High
    • Guideline #45 0 Not Applicable
    • Guideline #46 3.5 Adhered Low
  • Flow Score: 66.7

    • Guideline #47 24.6 Adhered High
    • Guideline #48 12.3 Adhered Low
    • Guideline #49 24.6 Issue Resolved
    • Guideline #50 -8.8 Violated Low
    • Guideline #51 0 Not Applicable
    • Guideline #52 0 Not Applicable
    • Guideline #53 14.0 Issue Resolved
  • Focus Score: 64.9

    • Guideline #54 28.1 Adhered High
    • Guideline #55 -28.1 Violated High
    • Guideline #56 17.5 Adhered High
    • Guideline #57 17.5 Adhered High
    • Guideline #58 17.5 Adhered High
    • Guideline #59 17.5 Issue Resolved
    • Guideline #60 8.8 Adhered Low
    • Guideline #61 -7.0 Violated Low
    • Guideline #62 0 Not Applicable
    • Guideline #63 -7.0 Violated High

Industry Comparison

A total of 3 sites were benchmarked in the Office Supplies industry, of which Staples ranks 1. This makes the site...

Not as good as:

None – this is the best site in the industry

Better than:

Checkout Design

The checkout process of Staples is 4 steps long and has been marked up with 32 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 4 Cart

In this checkout step there's 4 highlights (pro only) outlining what Staples are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Staples' Cart Checkout Step

Guideline #61

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Guideline #20

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Guideline #50

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Guideline #58

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Checkout Step 2 of 4 Account

In this checkout step there's 3 highlights (pro only) outlining what Staples are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Staples' Account Checkout Step

Guideline #36

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Guideline #25

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Checkout Step 3 of 4 Account, Shipping address, Billing address

In this checkout step there's 17 highlights (pro only) outlining what Staples are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Staples' Account and Shipping address and Billing address Checkout Step

Guideline #55

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Guideline #1

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Guideline #26

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Guideline #18

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Guideline #6

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Guideline #2

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Guideline #10

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Guideline #16

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Guideline #11

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Guideline #15

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Guideline #28

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Guideline #56

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Checkout Step 4 of 4 Payment, Order review

In this checkout step there's 8 highlights (pro only) outlining what Staples are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Staples' Payment and Order review Checkout Step

Guideline #42

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Guideline #58

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Guideline #63

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Guideline #23

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Guideline #19

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Guideline #16

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Explore Further

Staples’ site performance has also been reviewed in the:

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