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Overstock.com’s Checkout UX

This is a usability benchmark of the checkout experience of Overstock.com and 99 other sites. The overall performance of Overstock.com is poor. Overstock.com's checkout in particular suffers from usability issues caused by broken Data Input, broken Focus, and poor Layout.

Rank: #89 of 100

Usability Score: 94

URL: overstock.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Data Input

15 Guidelines · Score: -126.1

“Broken” Performance
Guideline #1: Violated High · Score: -63.1
Guideline #2: Adhered High · Score: 47.3
Guideline #3: Violated Low · Score: -23.6
Guideline #4: Violated High · Score: -47.3
Guideline #5: Violated High · Score: -31.5
Guideline #6: Violated High · Score: -31.5
Guideline #7: Violated High · Score: -15.8
Guideline #8: Adhered High · Score: 23.6
Guideline #9: Violated High · Score: -23.6
Guideline #10: Issue Resolved · Score: 23.6
Guideline #11: Violated High · Score: -15.8
Guideline #12: Adhered High · Score: 15.8
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 7.9
Guideline #15: Adhered Low · Score: 7.9
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Copywriting

8 Guidelines · Score: 51.2

Guideline #16: Violated High · Score: -63.1
Guideline #17: Adhered High · Score: 47.3
Guideline #18: Violated High · Score: -47.3
Guideline #19: Adhered High · Score: 39.4
Guideline #20: Adhered Low · Score: 19.7
Guideline #21: Adhered High · Score: 31.5
Guideline #22: Adhered High · Score: 15.8
Guideline #23: Adhered Low · Score: 7.9
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Layout

15 Guidelines · Score: 63.1

Guideline #24: Adhered High · Score: 55.2
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Violated Low · Score: -27.6
Guideline #27: Violated High · Score: -39.4
Guideline #28: Adhered Low · Score: 19.7
Guideline #29: Issue Resolved · Score: 39.4
Guideline #30: Violated High · Score: -47.3
Guideline #31: Adhered High · Score: 23.6
Guideline #32: Violated High · Score: -23.6
Guideline #33: Neutral · Score: 0.0
Guideline #34: Not Applicable · Score: 0.0
Guideline #35: Adhered High · Score: 15.8
Guideline #36: Adhered High · Score: 15.8
Guideline #37: Adhered High · Score: 15.8
Guideline #38: Adhered High · Score: 15.8
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Navigation

8 Guidelines · Score: 94.6

Guideline #39: Adhered High · Score: 47.3
Guideline #40: Violated Low · Score: -23.6
Guideline #41: Issue Resolved · Score: 47.3
Guideline #42: Not Applicable · Score: 0.0
Guideline #43: Neutral · Score: 0.0
Guideline #44: Adhered High · Score: 31.5
Guideline #45: Violated High · Score: -23.6
Guideline #46: Adhered High · Score: 15.8
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Flow

7 Guidelines · Score: 59.1

Guideline #47: Adhered High · Score: 55.2
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Neutral · Score: 0.0
Guideline #50: Adhered Low · Score: 19.7
Guideline #51: Adhered Low · Score: 15.8
Guideline #52: Neutral · Score: 0.0
Guideline #53: Violated High · Score: -31.5
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Focus

10 Guidelines · Score: -47.3

“Broken” Performance
Guideline #54: Violated High · Score: -63.1
Guideline #55: Violated High · Score: -63.1
Guideline #56: Violated High · Score: -39.4
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Adhered High · Score: 39.4
Guideline #59: Issue Resolved · Score: 39.4
Guideline #60: Issue Resolved · Score: 39.4
Guideline #61: Violated Low · Score: -15.8
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Issue Resolved · Score: 15.8
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Overstock.com's checkout process adhered to 31 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Overstock.com ranks 89 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 12 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Sears

3. Walmart

4. Target

5. Buy.com

6. Kohl's

10. Amazon

12. Overstock.com

“Broken” Performance

14. ShopNBC

“Broken” Performance

15. Costco

“Broken” Performance
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