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Site Info

This is a usability benchmark of Overstock.com's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: Overstock.com Inc.

Website URL: overstock.com

Industry: Mass Merchant

Rank: 88 of 100

Reviewed on: March 13, 2012

Reviewed by: Christian Holst

Also in the: Homepage & Category Benchmark and E-Commerce Search Benchmark

Usability Evaluation

When reviewed on March 13, 2012, the e-commerce checkout process of Overstock.com adhered to 31 usability guidelines, violated 21, and scored neutral on 4 occasions, while a remaining 7 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -57.1

Copywriting 23.2

Layout 28.6

Navigation 42.9

Flow 26.8

Focus -21.4

Total score: 43

  • Data Input Score: -57.1

    • Guideline #1 -28.6 Violated High
    • Guideline #2 21.4 Adhered High
    • Guideline #3 -10.7 Violated Low
    • Guideline #4 -21.4 Violated High
    • Guideline #5 -14.3 Violated High
    • Guideline #6 -14.3 Violated High
    • Guideline #7 -7.1 Violated High
    • Guideline #8 10.7 Adhered High
    • Guideline #9 -10.7 Violated High
    • Guideline #10 10.7 Issue Resolved
    • Guideline #11 -7.1 Violated High
    • Guideline #12 7.1 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 3.6 Adhered Low
    • Guideline #15 3.6 Adhered Low
  • Copywriting Score: 23.2

    • Guideline #16 -28.6 Violated High
    • Guideline #17 21.4 Adhered High
    • Guideline #18 -21.4 Violated High
    • Guideline #19 17.9 Adhered High
    • Guideline #20 8.9 Adhered Low
    • Guideline #21 14.3 Adhered High
    • Guideline #22 7.1 Adhered High
    • Guideline #23 3.6 Adhered Low
  • Layout Score: 28.6

    • Guideline #24 25.0 Adhered High
    • Guideline #25 0 Not Applicable
    • Guideline #26 -12.5 Violated Low
    • Guideline #27 -17.9 Violated High
    • Guideline #28 8.9 Adhered Low
    • Guideline #29 17.9 Issue Resolved
    • Guideline #30 -21.4 Violated High
    • Guideline #31 10.7 Adhered High
    • Guideline #32 -10.7 Violated High
    • Guideline #33 0 Neutral
    • Guideline #34 0 Not Applicable
    • Guideline #35 7.1 Adhered High
    • Guideline #36 7.1 Adhered High
    • Guideline #37 7.1 Adhered High
    • Guideline #38 7.1 Adhered High
  • Navigation Score: 42.9

    • Guideline #39 21.4 Adhered High
    • Guideline #40 -10.7 Violated Low
    • Guideline #41 21.4 Issue Resolved
    • Guideline #42 0 Not Applicable
    • Guideline #43 0 Neutral
    • Guideline #44 14.3 Adhered High
    • Guideline #45 -10.7 Violated High
    • Guideline #46 7.1 Adhered High
  • Flow Score: 26.8

    • Guideline #47 25.0 Adhered High
    • Guideline #48 0 Not Applicable
    • Guideline #49 0 Neutral
    • Guideline #50 8.9 Adhered Low
    • Guideline #51 7.1 Adhered Low
    • Guideline #52 0 Neutral
    • Guideline #53 -14.3 Violated High
  • Focus Score: -21.4

    • Guideline #54 -28.6 Violated High
    • Guideline #55 -28.6 Violated High
    • Guideline #56 -17.9 Violated High
    • Guideline #57 0 Not Applicable
    • Guideline #58 17.9 Adhered High
    • Guideline #59 17.9 Issue Resolved
    • Guideline #60 17.9 Issue Resolved
    • Guideline #61 -7.1 Violated Low
    • Guideline #62 0 Not Applicable
    • Guideline #63 7.1 Issue Resolved

Industry Comparison

A total of 15 sites were benchmarked in the Mass Merchant industry, of which Overstock.com ranks 12. This makes the site...

Checkout Design

The checkout process of Overstock.com is 3 steps long and has been marked up with 30 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 3 Cart

In this checkout step there's 6 highlights (pro only) outlining what Overstock.com are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Overstock.com's Cart Checkout Step

Guideline #32

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Guideline #61

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Guideline #20

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Guideline #50

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Guideline #27

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Guideline #49

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Checkout Step 2 of 3 Account

In this checkout step there's 7 highlights (pro only) outlining what Overstock.com are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Overstock.com's Account Checkout Step

Guideline #16

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Guideline #55

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Guideline #36

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Guideline #4

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Guideline #27

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Checkout Step 3 of 3 Shipping address, Delivery options, Billing address, Payment, Order review

In this checkout step there's 17 highlights (pro only) outlining what Overstock.com are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Overstock.com's Shipping address and Delivery options and Billing address and Payment and Order review Checkout Step

Guideline #6

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Guideline #56

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Guideline #11

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Guideline #5

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Guideline #1

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Guideline #45

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Guideline #58

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Guideline #30

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Guideline #21

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Guideline #8

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Guideline #31

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Guideline #53

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Guideline #38

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Guideline #18

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Guideline #28

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