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Peapod’s Checkout UX

This is a usability benchmark of the checkout experience of Peapod and 99 other sites. The overall performance of Peapod is poor. Some of Peapod's biggest checkout usability issues are due to broken Focus, Data Input, and Navigation. That said, their checkout performs great within Copywriting.

Rank: #90 of 100

Usability Score: 85

URL: peapod.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Checkout UX Performance

63 Guidelines · Score: 85.4

Data Input

15 Guidelines · Score: -63.6

“Broken” Performance
Guideline #1: Violated High · Score: -59.9
Guideline #2: Adhered High · Score: 44.9
Guideline #3: Violated Low · Score: -22.5
Guideline #4: Adhered Low · Score: 22.5
Guideline #5: Neutral · Score: 0.0
Guideline #6: Violated High · Score: -29.9
Guideline #7: Violated High · Score: -15.0
Guideline #8: Violated High · Score: -22.5
Guideline #9: Adhered Low · Score: 11.2
Guideline #10: Violated High · Score: -22.5
Guideline #11: Violated High · Score: -15.0
Guideline #12: Adhered High · Score: 15.0
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Issue Resolved · Score: 15.0
Guideline #15: Adhered High · Score: 15.0
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Copywriting

8 Guidelines · Score: 187.2

“State of the Art” Performance
Guideline #16: Adhered Low · Score: 29.9
Guideline #17: Adhered High · Score: 44.9
Guideline #18: Adhered High · Score: 44.9
Guideline #19: Adhered High · Score: 37.4
Guideline #20: Adhered High · Score: 37.4
Guideline #21: Violated High · Score: -29.9
Guideline #22: Issue Resolved · Score: 15.0
Guideline #23: Adhered Low · Score: 7.5
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Layout

15 Guidelines · Score: 97.3

Guideline #24: Violated High · Score: -52.4
Guideline #25: Not Applicable · Score: 0.0
Guideline #26: Adhered High · Score: 52.4
Guideline #27: Adhered Low · Score: 18.7
Guideline #28: Violated Low · Score: -18.7
Guideline #29: Issue Resolved · Score: 37.4
Guideline #30: Adhered Low · Score: 22.5
Guideline #31: Neutral · Score: 0.0
Guideline #32: Adhered High · Score: 22.5
Guideline #33: Adhered High · Score: 22.5
Guideline #34: Violated High · Score: -22.5
Guideline #35: Violated Low · Score: -7.5
Guideline #36: Adhered High · Score: 15.0
Guideline #37: Issue Resolved · Score: 15.0
Guideline #38: Violated Low · Score: -7.5
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Navigation

8 Guidelines · Score: -22.5

“Broken” Performance
Guideline #39: Issue Resolved · Score: 44.9
Guideline #40: Violated High · Score: -44.9
Guideline #41: Issue Resolved · Score: 44.9
Guideline #42: Violated High · Score: -37.4
Guideline #43: Violated High · Score: -29.9
Guideline #44: Adhered High · Score: 29.9
Guideline #45: Violated High · Score: -22.5
Guideline #46: Violated Low · Score: -7.5
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Flow

7 Guidelines · Score: 33.7

Guideline #47: Adhered High · Score: 52.4
Guideline #48: Adhered Low · Score: 26.2
Guideline #49: Violated High · Score: -52.4
Guideline #50: Adhered High · Score: 37.4
Guideline #51: Neutral · Score: 0.0
Guideline #52: Neutral · Score: 0.0
Guideline #53: Violated High · Score: -29.9
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Focus

10 Guidelines · Score: -146.0

“Broken” Performance
Guideline #54: Violated High · Score: -59.9
Guideline #55: Violated High · Score: -59.9
Guideline #56: Adhered High · Score: 37.4
Guideline #57: Violated High · Score: -37.4
Guideline #58: Violated High · Score: -37.4
Guideline #59: Adhered Low · Score: 18.7
Guideline #60: Issue Resolved · Score: 37.4
Guideline #61: Violated High · Score: -29.9
Guideline #62: Not Applicable · Score: 0.0
Guideline #63: Violated High · Score: -15.0
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All 100 sites were benchmarked across the 63 guidelines from the E-Commerce Checkout usability study. During our evaluation, Peapod's checkout process adhered to 30 usability guidelines, violated 26, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Food & Drug

Overall Peapod ranks 90 when comparing their checkout UX performance against the 99 other major US e-commerce sites in the benchmark, and ranks 6 in the Food & Drug industry.

Poor
Acceptable
Good

5. CVS

6. Peapod

7. Safeway

“Broken” Performance
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