Site Info

This is a usability benchmark of Peapod's checkout process. In total, 100 sites have been benchmarked across 63 usability guidelines from the E-Commerce Checkout research study. You can also navigate the sites by checkout step.

Legal name: Peapod LLC

Website URL: peapod.com

Industry: Food & Drug

Rank: 90 of 100

Reviewed on: March 15, 2012

Reviewed by: Christian Holst

Usability Evaluation

When reviewed on March 15, 2012, the e-commerce checkout process of Peapod adhered to 30 usability guidelines, violated 26, and scored neutral on 4 occasions, while a remaining 3 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Data Input -28.3

Copywriting 83.3

Layout 43.3

Navigation -10

Flow 15

Focus -65

Total score: 38

  • Data Input Score: -28.3

    • Guideline #1 -26.7 Violated High
    • Guideline #2 20.0 Adhered High
    • Guideline #3 -10.0 Violated Low
    • Guideline #4 10.0 Adhered Low
    • Guideline #5 0 Neutral
    • Guideline #6 -13.3 Violated High
    • Guideline #7 -6.7 Violated High
    • Guideline #8 -10.0 Violated High
    • Guideline #9 5.0 Adhered Low
    • Guideline #10 -10.0 Violated High
    • Guideline #11 -6.7 Violated High
    • Guideline #12 6.7 Adhered High
    • Guideline #13 0 Not Applicable
    • Guideline #14 6.7 Issue Resolved
    • Guideline #15 6.7 Adhered High
  • Copywriting Score: 83.3

    • Guideline #16 13.3 Adhered Low
    • Guideline #17 20.0 Adhered High
    • Guideline #18 20.0 Adhered High
    • Guideline #19 16.7 Adhered High
    • Guideline #20 16.7 Adhered High
    • Guideline #21 -13.3 Violated High
    • Guideline #22 6.7 Issue Resolved
    • Guideline #23 3.3 Adhered Low
  • Layout Score: 43.3

    • Guideline #24 -23.3 Violated High
    • Guideline #25 0 Not Applicable
    • Guideline #26 23.3 Adhered High
    • Guideline #27 8.3 Adhered Low
    • Guideline #28 -8.3 Violated Low
    • Guideline #29 16.7 Issue Resolved
    • Guideline #30 10.0 Adhered Low
    • Guideline #31 0 Neutral
    • Guideline #32 10.0 Adhered High
    • Guideline #33 10.0 Adhered High
    • Guideline #34 -10.0 Violated High
    • Guideline #35 -3.3 Violated Low
    • Guideline #36 6.7 Adhered High
    • Guideline #37 6.7 Issue Resolved
    • Guideline #38 -3.3 Violated Low
  • Navigation Score: -10

    • Guideline #39 20.0 Issue Resolved
    • Guideline #40 -20.0 Violated High
    • Guideline #41 20.0 Issue Resolved
    • Guideline #42 -16.7 Violated High
    • Guideline #43 -13.3 Violated High
    • Guideline #44 13.3 Adhered High
    • Guideline #45 -10.0 Violated High
    • Guideline #46 -3.3 Violated Low
  • Flow Score: 15

    • Guideline #47 23.3 Adhered High
    • Guideline #48 11.7 Adhered Low
    • Guideline #49 -23.3 Violated High
    • Guideline #50 16.7 Adhered High
    • Guideline #51 0 Neutral
    • Guideline #52 0 Neutral
    • Guideline #53 -13.3 Violated High
  • Focus Score: -65

    • Guideline #54 -26.7 Violated High
    • Guideline #55 -26.7 Violated High
    • Guideline #56 16.7 Adhered High
    • Guideline #57 -16.7 Violated High
    • Guideline #58 -16.7 Violated High
    • Guideline #59 8.3 Adhered Low
    • Guideline #60 16.7 Issue Resolved
    • Guideline #61 -13.3 Violated High
    • Guideline #62 0 Not Applicable
    • Guideline #63 -6.7 Violated High

Industry Comparison

A total of 7 sites were benchmarked in the Food & Drug industry, of which Peapod ranks 6. This makes the site...

Better than:

Checkout Design

The checkout process of Peapod is 8 steps long and has been marked up with 29 examples of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Checkout Step 1 of 8 Cart

In this checkout step there's 3 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Cart Checkout Step

Guideline #57

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Guideline #50

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Guideline #51

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Checkout Step 2 of 8 Delivery options

In this checkout step there's 3 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Delivery options Checkout Step

Guideline #18

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Guideline #43

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Guideline #36

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Checkout Step 3 of 8 Account

In this checkout step there's 3 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Account Checkout Step

Guideline #10

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Guideline #16

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Checkout Step 4 of 8 Shipping address

In this checkout step there's 5 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Shipping address Checkout Step

Guideline #2

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Guideline #6

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Guideline #42

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Guideline #56

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Checkout Step 5 of 8 Billing address

In this checkout step there's 7 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Billing address Checkout Step

Guideline #1

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Guideline #2

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Guideline #63

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Guideline #45

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Guideline #30

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Guideline #53

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Checkout Step 6 of 8 Account

In this checkout step there's 2 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Account Checkout Step

Guideline #55

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Guideline #18

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Checkout Step 7 of 8 Order review

In this checkout step there's 2 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Order review Checkout Step

Guideline #21

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Checkout Step 8 of 8 Order review

In this checkout step there's 4 highlights (pro only) outlining what Peapod are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Peapod's Order review Checkout Step

Guideline #44

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Guideline #58

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Guideline #34

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Guideline #49

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