244 Top E-Commerce Sites Ranked by User Experience Performance

Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 130,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1228 Guidelines

Desktop Web

457 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

45 Guidelines

Product Lists & Filtering

75 Guidelines

Product Page

103 Guidelines

Cart & Checkout

123 Guidelines

Customer Accounts

38 Guidelines

Site-Wide Features

15 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

422 Guidelines

Mobile App

349 Guidelines

133 Major E-Commerce Sites
CompareWhat’s This?

Case Studies

Deep dive into the performance and page designs of the 244 case studies.

UX Audit
YourSite.com
Get your own site UX Audited by Baymard (confidential) or self-assess it with Baymard Premium.

Browse Benchmarks by Industry or Site Type

Select an option below to see a UX benchmark collection specific to your business.


User Experience Research, Delivered Twice a Month

Join 37,000+ UX professionals and get a new UX article every second week.

A screenshot of the UX article newsletter

Explore Other Research Content

374 free UX articles based on large-scale research.

14,000+ annotated designs for systematic inspiration.

Code samples, demos, and key stats for usability.