Note: You have full access to this benchmark database in your Baymard Pro account.

E-Commerce Product List Reviews

A benchmark of 50 product lists, filtering and sorting implementations ranked by usability

  • This benchmark database is based on usability reviews of 93 product list, filtering and sorting elements on 50 sites across 6 themes.
  • Click on a site in the graph or the list to see its full filtering and sorting experience and performance.
  • Each site’s overall product list experience is reflected in the list below while the scatterplot shows site score distributions within the 6 themes.
  • Tip: you can also navigate by step type.

Nordstrom #1

Usability Score: 680

Pay special attention to their:

Applying & Applied Filters

User Interface

L.L. Bean #2

Usability Score: 642

Pay special attention to their:

Sorting

Hover & Hit Areas

Macy's #3

Usability Score: 636

Pay special attention to their:

Scope & Logic

Product Thumbnails

Amazon #4

Usability Score: 620

Pay special attention to their:

User Interface

Interface & Layout

Wayfair #5

Usability Score: 551

Pay special attention to their:

Hover & Hit Areas

What Information to Include

Crutchfield #6

Usability Score: 513

Pay special attention to their:

What Information to Include

Applying & Applied Filters

+ 1 more pages

Sears #7

Usability Score: 489

Pay special attention to their:

Available Filters

Hover & Hit Areas

+ 1 more pages

Walmart #8

Usability Score: 473

Pay special attention to their:

What Information to Include

Personalization

Nike #9

Usability Score: 456

Pay special attention to their:

Scope & Logic

Sorting

J.C. Penney #10

Usability Score: 442

Pay special attention to their:

Loading Products

Available Filters

Neiman Marcus #11

Usability Score: 440

Pay special attention to their:

Product Thumbnails

Scope & Logic

B&H Photo #12

Usability Score: 431

Pay special attention to their:

Loading Products

Sorting

+ 1 more pages

Diapers.com #13

Usability Score: 429

Pay special attention to their:

Hover & Hit Areas

Loading Products

Sephora #14

Usability Score: 402

Pay special attention to their:

Product Thumbnails

Sorting

Beauty.com #15

Usability Score: 389

Pay special attention to their:

Product Thumbnails

Scope & Logic

Build #16

Usability Score: 367

Pay special attention to their:

Comparison Tool

Product Thumbnails

+ 1 more pages

Newegg #17

Usability Score: 338

Pay special attention to their:

Applying & Applied Filters

Loading Products

+ 1 more pages

Lowe's #18

Usability Score: 336

Pay special attention to their:

Loading Products

Applying & Applied Filters

Target #19

Usability Score: 296

Pay special attention to their:

Available Filters

Applying & Applied Filters

Crate & Barrel #20

Usability Score: 293

Pay special attention to their:

Personalization

Product Thumbnails

+ 1 more pages

Toys'R'Us #21

Usability Score: 260

Pay special attention to their:

Loading Products

Scope & Logic

Victoria's Secret #22

Usability Score: 231

Pay special attention to their:

User Interface

Hover & Hit Areas

Bass Pro #23

Usability Score: 216

Pay special attention to their:

Scope & Logic

Loading Products

Walgreens #24

Usability Score: 211

Pay special attention to their:

Loading Products

Hover & Hit Areas

Grainger #25

Usability Score: 204

Pay special attention to their:

What Information to Include

Hover & Hit Areas

+ 1 more pages

Apple #26

Usability Score: 200

Pay special attention to their:

Scope & Logic

Sorting

Dell #27

Usability Score: 196

Pay special attention to their:

Available Filters

Scope & Logic

+ 1 more pages

Kohl's #28

Usability Score: 182

Pay special attention to their:

Personalization

User Interface

Home Depot #29

Usability Score: 136

Pay special attention to their:

Hover & Hit Areas

Scope & Logic

+ 1 more pages

REI #30

Usability Score: 113

Pay special attention to their:

Loading Products

Comparison Tool

+ 1 more pages

Gap #31

Usability Score: 107

Pay special attention to their:

Sorting

Hover & Hit Areas

Gilt #32

Usability Score: 98

Pay special attention to their:

Available Filters

What Information to Include

Disney #33

Usability Score: 78

Pay special attention to their:

Scope & Logic

Product Thumbnails

HSN #34

Usability Score: 64

Pay special attention to their:

Available Filters

What Information to Include

Overstock #35

Usability Score: 33

Pay special attention to their:

Scope & Logic

Personalization

Staples #36

Usability Score: 16

Pay special attention to their:

Loading Products

Sorting

+ 1 more pages

Rakuten #37

Usability Score: -2

Pay special attention to their:

Sorting

What Information to Include

DICK'S Sporting Goods #38

Usability Score: -9

Pay special attention to their:

Scope & Logic

Personalization

Northern Tool #39

Usability Score: -11

Pay special attention to their:

Hover & Hit Areas

Sorting

+ 1 more pages

Foot Locker #40

Usability Score: -13

Pay special attention to their:

Sorting

Scope & Logic

Musician's Friend #41

Usability Score: -29

Pay special attention to their:

What Information to Include

User Interface

+ 1 more pages

Office Depot #42

Usability Score: -80

Pay special attention to their:

Hover & Hit Areas

Applying & Applied Filters

+ 1 more pages

Ann Taylor #43

Usability Score: -82

Pay special attention to their:

Sorting

Scope & Logic

Hayneedle #44

Usability Score: -109

Pay special attention to their:

Comparison Tool

Personalization

+ 1 more pages

Best Buy #45

Usability Score: -120

Pay special attention to their:

Loading Products

Available Filters

+ 1 more pages

Ralph Lauren #46

Usability Score: -142

Pay special attention to their:

Scope & Logic

Loading Products

Williams-Sonoma #47

Usability Score: -220

Pay special attention to their:

What Information to Include

User Interface

TigerDirect #48

Usability Score: -316

Pay special attention to their:

Comparison Tool

Available Filters

+ 1 more pages

Urban Outfitters #49

Usability Score: -407

Pay special attention to their:

Sorting

Available Filters

Cabela's #50

Usability Score: -440

Pay special attention to their:

Scope & Logic

What Information to Include

+ 1 more pages

YourSite.com #?

Want to know how your site would rank?

Get full access to rate your own site or have it audited by Baymard researchers.

Close overlay