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Urban Outfitters' Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Urban Outfitters and 49 other sites. The overall performance of Urban Outfitters is all but broken. Urban Outfitters' product listings in particular suffer from usability issues caused by broken Sorting, Available Filters, and Applying & Applied Filters. That said, their product listings perform great within Product Thumbnails.

Rank: #49 of 50

Usability Score: -407

URL: urbanoutfitters.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: -406.7

“Broken” Performance

List Layout

6 Guidelines · Score: 39.7

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered Low · Score: 13.2
Guideline #4: Violated High · Score: -26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered High · Score: 21.2
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Loading Products

5 Guidelines · Score: -31.7

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Adhered Low · Score: 15.9
Guideline #9: Adhered High · Score: 15.9
Guideline #10: Violated High · Score: -31.7
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: -29.1

“Broken” Performance
Guideline #12: Violated Low · Score: -21.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered Low · Score: 18.5
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Violated High · Score: -26.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 52.9

Guideline #20: Violated High · Score: -37.0
Guideline #21: Adhered High · Score: 37.0
Guideline #22: Adhered High · Score: 26.5
Guideline #23: Adhered High · Score: 26.5
Guideline #24: Not Applicable · Score: 0.0
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Product Thumbnails

8 Guidelines · Score: 97.9

“State of the Art” Performance
Guideline #25: Adhered High · Score: 37.0
Guideline #26: Neutral · Score: 0.0
Guideline #27: Not Applicable · Score: 0.0
Guideline #28: Adhered Low · Score: 13.2
Guideline #29: Adhered High · Score: 26.5
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Issue Resolved · Score: 21.2
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: -39.7

“Broken” Performance
Guideline #33: Violated High · Score: -26.5
Guideline #34: Violated Low · Score: -13.2
Guideline #35: Violated Low · Score: -15.9
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -47.6

“Broken” Performance
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Violated High · Score: -26.5
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: -193.1

“Broken” Performance
Guideline #43: Violated High · Score: -42.3
Guideline #44: Violated High · Score: -37.0
Guideline #45: Violated High · Score: -37.0
Guideline #46: Not Applicable · Score: 0.0
Guideline #47: Violated High · Score: -37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Violated High · Score: -26.5
Guideline #51: Violated High · Score: -26.5
Guideline #52: Adhered Low · Score: 13.2
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Scope & Logic

10 Guidelines · Score: 10.6

Guideline #53: Violated High · Score: -37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Not Applicable · Score: 0.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Not Applicable · Score: 0.0
Guideline #58: Not Applicable · Score: 0.0
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Not Applicable · Score: 0.0
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: -76.7

“Broken” Performance
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Violated High · Score: -37.0
Guideline #66: Adhered Low · Score: 13.2
Guideline #67: Violated High · Score: -26.5
Guideline #68: Violated High · Score: -26.5
Guideline #69: Neutral · Score: 0.0
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.5
Guideline #72: Violated High · Score: -26.5
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: -79.4

“Broken” Performance
Guideline #74: Violated High · Score: -26.5
Guideline #75: Neutral · Score: 0.0
Guideline #76: Violated High · Score: -26.5
Guideline #77: Violated High · Score: -26.5
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Sorting

11 Guidelines · Score: -148.1

“Broken” Performance
Guideline #78: Violated High · Score: -42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Adhered High · Score: 26.5
Guideline #83: Violated High · Score: -26.5
Guideline #84: Violated High · Score: -26.5
Guideline #85: Violated High · Score: -21.2
Guideline #86: Violated High · Score: -15.9
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Urban Outfitters' product lists, filtering and sorting implementation adhered to 23 usability guidelines, violated 34, and scored neutral on 3 occasions, while a remaining 33 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Apparel & Accessories

Overall Urban Outfitters ranks 49 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 11 in the Apparel & Accessories industry.

Poor
Acceptable
Good

3. Nike

6. Gap

7. Gilt

“Broken” Performance
“Broken” Performance
“Broken” Performance

11. Urban Outfitters

“Broken” Performance
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