What are the 15 most important changes you can make to your e-commerce product lists, filtering and sorting?
Great product lists are key to the user’s product browsing experience – it enables them to locate the few items relevant to their needs and preferences out of the 1,000s of products available on a site, and ultimately takes them from search results and category pages to the all-important product page.
Based on the 93 findings from our Product Lists & Filtering research study we will conduct a full usability audit of your e-commerce site (or prototype), outlining the 15 most important improvements you can make to your product list design and filtering experience. The audit will also include a direct performance comparison of your site’s product list performance to that of 50 major e-commerce sites.
The audit will focus on the design and usability of your category and search product lists, filtering and sorting tools, product thumbnails, how products are loaded, list item information and personalization.
A usability expert from Baymard Institute will write a detailed 40-page report with the 15 suggestions for product list, filtering and sorting improvements, a comparison against the top US e-commerce sites in your industry, along with best practice examples for each suggestion.
“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really compliments our other existing research tools.”
Return on Investment: Even the smallest improvement in conversion rate for any e-commerce site with significant sales will lead to a notable return on investment. For example, an improvement from 3.1% to 3.6% in conversion rate for a site with $2,000,000 annual sales will yield $322,000 extra sales every year.
“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”
The cost of a product list usability audit is $1,900 and includes:
Price: $1,900 · Lead time: 7 workdays
For more info and ordering call +1 (415) 315-9567 or write firstname.lastname@example.org
Refund policy: In the event that we’re unable to provide 15 improvements we’ll still complete the audit and leave it up to you if you want a refund.