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Overstock’s Search UX

This is a usability benchmark of the e-commerce search experience of Overstock and 49 other sites. The overall performance of Overstock is mediocre. Notably, Overstock's on-site search performance is hampered by broken Results Filtering & Sorting and Results Logic & Guidance, although this is helped somewhat by state of the art Search Form & Logic and Query Types.

Rank: #15 of 50

Usability Score: 361

URL: overstock.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Query Types

12 Guidelines · Score: 177.2

“State of the Art” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated Low · Score: -27.3
Guideline #3: Adhered High · Score: 34.1
Guideline #4: Adhered High · Score: 34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Adhered Low · Score: 23.9
Guideline #7: Adhered High · Score: 47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Adhered Low · Score: 17.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: 153.3

“State of the Art” Performance
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Issue Resolved · Score: 34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Adhered Low · Score: 17.0
Guideline #19: Adhered High · Score: 34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 88.6

Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered Low · Score: 20.4
Guideline #25: Adhered High · Score: 20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Violated Low · Score: -20.4
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: -47.7

“Broken” Performance
Guideline #30: Adhered Low · Score: 23.9
Guideline #31: Adhered Low · Score: 23.9
Guideline #32: Violated High · Score: -40.9
Guideline #33: Adhered Low · Score: 13.6
Guideline #34: Neutral · Score: 0.0
Guideline #35: Violated High · Score: -34.1
Guideline #36: Violated High · Score: -34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 20.4

Guideline #38: Violated High · Score: -34.1
Guideline #39: Violated High · Score: -54.5
Guideline #40: Adhered High · Score: 54.5
Guideline #41: Issue Resolved · Score: 47.7
Guideline #42: Violated Low · Score: -17.0
Guideline #43: Adhered Low · Score: 17.0
Guideline #44: Violated High · Score: -27.3
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: -30.7

“Broken” Performance
Guideline #46: Adhered High · Score: 54.5
Guideline #47: Violated High · Score: -54.5
Guideline #48: Adhered Low · Score: 23.9
Guideline #49: Not Applicable · Score: 0.0
Guideline #50: Adhered High · Score: 47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Violated High · Score: -34.1
Guideline #54: Adhered High · Score: 34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Violated High · Score: -27.3
Guideline #57: Violated Low · Score: -20.4
Guideline #58: Violated High · Score: -34.1
Guideline #59: Violated High · Score: -34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Overstock adhered to 31 usability guidelines, violated 19, and scored neutral on 1 occasion, while a remaining 9 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Overstock ranks 15 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Amazon

“State of the Art” Performance

2. Walmart

“State of the Art” Performance

3. Sears

4. Overstock

5. Etsy

7. Macy's

8. Target

9. Rakuten

10. Costco

“Broken” Performance

11. Kohl's

“Broken” Performance
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