After months of user testing and research, the most in-depth usability study on how to best design and structure your e-commerce homepage and category navigation is ready.
Full access to the Homepage & Category Usability study includes both a 348-page report with 79 actionable guidelines, and a benchmark database with more than 3,800 UX performance scores and 1,800 implementation examples.
Combined this is a powerful research-based and pragmatic toolset that will help you get the best possible homepage and category navigation experience and conversion rate.
Product finding is key to any e-commerce business – after all, if users can’t find it, they can’t buy it.
This original usability study focuses on how users navigate, find and select products on e-commerce sites. A group of users age 21-56 were recruited to test 19 of the leading e-commerce websites across 8 different verticals (mass merchants, apparel, electronics, jewelry, home decoration, toys & gifts, specialty equipment, and health & drugs). The tested pages and design elements include the homepage, category navigation, site taxonomy, category pages, and cross-navigation.
Throughout the test sessions, the subjects would repeatedly abandon sites because they were unable to find the products they were looking for. Indeed, the subjects encountered 900+ usability-related issues, and this is despite testing multi-million-dollar sites. All of these usability issues have been distilled into 79 concise usability guidelines that will help you design a user-friendly homepage and category structure so your customers can find the products they’re looking for.
Based on the findings from the research study we’ve benchmarked the homepage, main nav. menu, site taxonomy, and category page implementation of 50 top grossing e-commerce sites in the US. This provides you with a comprehensive benchmark database with 240 pages reviewed, 790 screenshots, and 1,800+ examples of the 79 usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies from the top e-commerce sites, acting as examples and inspiration on how to implement each of the 79 guidelines in the report.
Furthermore the benchmark database provides a tool for you to review your own site (or your client’s) and compare it directly against the top 50 e-commerce sites.
|eConsultancy E-Commerce Best Practice||Baymard Institute E-Commerce Homepage & Category Usability||Nielsen Norman Group E-Commerce User Experience|
|Pages:||99 pages||348 pages||2,140 pages|
|Guidelines:||-||79 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing||User testing|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive review tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the usability report and benchmark database for $150, and start improving your homepage and category design today at just $1.9 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.