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Macy’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Macy's and 49 other sites. The overall performance of Macy's is state of the art. It is especially a state of the art Main Navigation, Category Taxonomy, and Product Lists that helps Macy's category UX.

Rank: #1 of 50

Usability Score: 1,409

URL: macys.com

Reviewed by: Jamie Appleseed

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,409.0

“State of the Art” Performance

Homepage

13 Guidelines · Score: 173.5

“State of the Art” Performance
Guideline #1: Adhered Low · Score: 19.3
Guideline #2: Adhered Low · Score: 13.8
Guideline #3: Issue Resolved · Score: 27.5
Guideline #4: Neutral · Score: 0.0
Guideline #5: Adhered Low · Score: 8.3
Guideline #6: Adhered High · Score: 27.5
Guideline #7: Adhered High · Score: 16.5
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Issue Resolved · Score: 27.5
Guideline #11: Neutral · Score: 0.0
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Adhered High · Score: 16.5
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Category Taxonomy

13 Guidelines · Score: 275.3

“State of the Art” Performance
Guideline #14: Adhered High · Score: 38.5
Guideline #15: Adhered High · Score: 27.5
Guideline #16: Adhered High · Score: 38.5
Guideline #17: Violated High · Score: -27.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.0
Guideline #20: Adhered High · Score: 44.1
Guideline #21: Adhered High · Score: 27.5
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Adhered High · Score: 27.5
Guideline #24: Adhered High · Score: 27.5
Guideline #25: Violated Low · Score: -11.0
Guideline #26: Adhered High · Score: 22.0
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Main Navigation

16 Guidelines · Score: 360.7

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.5
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 38.5
Guideline #30: Adhered Low · Score: 13.8
Guideline #31: Adhered High · Score: 33.0
Guideline #32: Adhered High · Score: 33.0
Guideline #33: Issue Resolved · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Neutral · Score: 0.0
Guideline #36: Issue Resolved · Score: 27.5
Guideline #37: Issue Resolved · Score: 27.5
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Issue Resolved · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Issue Resolved · Score: 16.5
Guideline #42: Adhered High · Score: 11.0
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Intermediary Category Pages

7 Guidelines · Score: 110.1

“State of the Art” Performance
Guideline #43: Adhered High · Score: 44.1
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 38.5
Guideline #46: Issue Resolved · Score: 27.5
Guideline #47: Adhered High · Score: 27.5
Guideline #48: Violated High · Score: -27.5
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 267.1

“State of the Art” Performance
Guideline #50: Adhered High · Score: 44.1
Guideline #51: Adhered High · Score: 44.1
Guideline #52: Adhered High · Score: 38.5
Guideline #53: Adhered High · Score: 44.1
Guideline #54: Adhered Low · Score: 22.0
Guideline #55: Adhered High · Score: 44.1
Guideline #56: Violated High · Score: -22.0
Guideline #57: Adhered Low · Score: 13.8
Guideline #58: Adhered High · Score: 33.0
Guideline #59: Adhered High · Score: 27.5
Guideline #60: Adhered High · Score: 16.5
Guideline #61: Violated High · Score: -16.5
Guideline #62: Violated High · Score: -22.0
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Site-Wide Layout

10 Guidelines · Score: 118.4

“State of the Art” Performance
Guideline #63: Violated Low · Score: -13.8
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Adhered High · Score: 27.5
Guideline #66: Adhered High · Score: 22.0
Guideline #67: Adhered High · Score: 22.0
Guideline #68: Adhered High · Score: 16.5
Guideline #69: Violated High · Score: -16.5
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Adhered High · Score: 11.0
Guideline #72: Violated High · Score: -11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 104.6

“State of the Art” Performance
Guideline #73: Adhered High · Score: 27.5
Guideline #74: Neutral · Score: 0.0
Guideline #75: Adhered High · Score: 27.5
Guideline #76: Not Applicable · Score: 0.0
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Adhered High · Score: 11.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Macy's adhered to 59 usability guidelines, violated 9, and scored neutral on 5 occasions, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Macy's ranks 1 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Mass Merchant industry.

Poor
Acceptable
Good

1. Macy's

“State of the Art” Performance

2. Target

3. Amazon

4. Etsy

5. Kohl's

8. HSN

9. Sears

10. Costco

11. Walmart

“Broken” Performance
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