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Best Buy’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Best Buy and 49 other sites. The overall performance of Best Buy is poor. Some of Best Buy's biggest category usability issues are due to broken Product Lists, broken Category Taxonomy, and poor Cross-Navigation & -Selling. That said, their category experience performs great within Site-Wide Layout.

Rank: #47 of 50

Usability Score: 229

URL: bestbuy.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 229.1

Homepage

13 Guidelines · Score: 116.1

Guideline #1: Adhered High · Score: 39.6
Guideline #2: Neutral · Score: 0.0
Guideline #3: Issue Resolved · Score: 28.3
Guideline #4: Violated Low · Score: -14.2
Guideline #5: Adhered High · Score: 17.0
Guideline #6: Neutral · Score: 0.0
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 17.0
Guideline #10: Issue Resolved · Score: 28.3
Guideline #11: Adhered Low · Score: 8.5
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.5
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Category Taxonomy

13 Guidelines · Score: 42.5

“Broken” Performance
Guideline #14: Violated High · Score: -39.6
Guideline #15: Adhered High · Score: 28.3
Guideline #16: Violated High · Score: -39.6
Guideline #17: Violated High · Score: -28.3
Guideline #18: Violated High · Score: -39.6
Guideline #19: Adhered High · Score: 34.0
Guideline #20: Adhered High · Score: 45.3
Guideline #21: Adhered High · Score: 28.3
Guideline #22: Adhered High · Score: 28.3
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 14.2
Guideline #25: Violated Low · Score: -11.3
Guideline #26: Adhered High · Score: 22.6
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Main Navigation

16 Guidelines · Score: 133.1

Guideline #27: Violated High · Score: -39.6
Guideline #28: Neutral · Score: 0.0
Guideline #29: Violated High · Score: -39.6
Guideline #30: Violated High · Score: -28.3
Guideline #31: Adhered High · Score: 34.0
Guideline #32: Adhered High · Score: 34.0
Guideline #33: Issue Resolved · Score: 34.0
Guideline #34: Adhered High · Score: 28.3
Guideline #35: Not Applicable · Score: 0.0
Guideline #36: Adhered High · Score: 28.3
Guideline #37: Issue Resolved · Score: 28.3
Guideline #38: Adhered High · Score: 22.6
Guideline #39: Issue Resolved · Score: 22.6
Guideline #40: Violated Low · Score: -8.5
Guideline #41: Issue Resolved · Score: 17.0
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: -2.8

Guideline #43: Violated Low · Score: -22.6
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered Low · Score: 19.8
Guideline #46: Violated High · Score: -28.3
Guideline #47: Adhered High · Score: 28.3
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -215.2

“Broken” Performance
Guideline #50: Violated Low · Score: -22.6
Guideline #51: Violated High · Score: -45.3
Guideline #52: Adhered High · Score: 39.6
Guideline #53: Violated Low · Score: -22.6
Guideline #54: Violated Low · Score: -22.6
Guideline #55: Violated Low · Score: -22.6
Guideline #56: Violated High · Score: -22.6
Guideline #57: Violated High · Score: -28.3
Guideline #58: Violated High · Score: -34.0
Guideline #59: Adhered Low · Score: 14.2
Guideline #60: Violated Low · Score: -8.5
Guideline #61: Violated High · Score: -17.0
Guideline #62: Violated High · Score: -22.6
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Site-Wide Layout

10 Guidelines · Score: 167.0

“State of the Art” Performance
Guideline #63: Adhered Low · Score: 14.2
Guideline #64: Issue Resolved · Score: 45.3
Guideline #65: Adhered High · Score: 28.3
Guideline #66: Adhered High · Score: 22.6
Guideline #67: Adhered High · Score: 22.6
Guideline #68: Issue Resolved · Score: 17.0
Guideline #69: Issue Resolved · Score: 17.0
Guideline #70: Issue Resolved · Score: 17.0
Guideline #71: Violated Low · Score: -5.7
Guideline #72: Violated High · Score: -11.3
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Cross-Navigation & -Selling

7 Guidelines · Score: -11.3

Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered High · Score: 28.3
Guideline #75: Violated High · Score: -28.3
Guideline #76: Violated High · Score: -28.3
Guideline #77: Neutral · Score: 0.0
Guideline #78: Adhered High · Score: 17.0
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Best Buy adhered to 36 usability guidelines, violated 28, and scored neutral on 6 occasions, while a remaining 9 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Electronics

Overall Best Buy ranks 47 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 9 in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

9. Best Buy

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