After months of user testing and research, the most significant usability study on e-commerce checkouts is ready.
Full access to the Checkout Usability study includes both a 192-page report with 63 actionable design guidelines, and a benchmark database with more than 6,300 checkout UX performance scores and 3,000+ checkout implementation examples.
This research-based and pragmatic toolset will help you achieve the best possible checkout user experience and conversion rate.
This original usability study focuses on how users behave during a checkout flow, where they get stuck, and why they abandon their purchase.
A group of users in the age range of 20‐58 were recruited to test the checkout user experience on 15 of the largest e‐commerce websites. The tested checkout steps range all the way from “shopping cart” to “completed sale” – the entire checkout process. In total, the test subjects encountered more than 500 usability issues during the study. These 500+ usability issues have been distilled into 63 checkout user experience guidelines, prioritized by UX impact – providing you with concise design guidelines that will help you improve the performance of your checkout process.
Based on the findings from the research study we’ve benchmarked the checkout processes of the top 100 grossing e-commerce sites in the US. This has lead to the most comprehensive e-commerce checkout database in the world with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of the 63 checkout usability guidelines presented in the report.
When you purchase the checkout usability report you also get full access to this interactive database. It is fully integrated with the report so you have the top 100 e-commerce sites as concrete examples and inspiration for how to implement each checkout usability guideline.
Furthermore the benchmark database include tools that allow you to review your own (or your clients’) checkout process and see how it stacks up against the competition.
|eConsultancy Checkout Optimization Guide||Baymard Institute E-Commerce Checkout Usability||Nielsen Norman Group E-Commerce User Experience|
|Pages:||66 pages||192 pages||2,140 pages|
|Guidelines:||70 guidelines||63 guidelines||874 guidelines|
|Source:||Author’s thoughts||User testing||User testing|
|Benchmark:||No||Yes, 100 sites reviewed||No|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||No|
Get instant access to the checkout usability report and benchmark database for $150, and start lowering your shopping cart abandonment rate at only $2.4 per actionable usability guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.