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Diapers.com’s Product List UX

This is a usability benchmark of the product list, filtering and sorting experience of Diapers.com and 49 other sites. The overall performance of Diapers.com is acceptable. Notably, Diapers.com's product list performance is hampered by broken Hover & Hit Areas and Loading Products, although this is helped somewhat by state of the art Available Filters and User Interface.

Rank: #13 of 50

Usability Score: 429

URL: diapers.com

Reviewed by: Thomas Grønne

Poor
Acceptable
Good

Overall Product List UX Performance

93 Guidelines · Score: 428.9

List Layout

6 Guidelines · Score: 84.7

Guideline #1: Not Applicable · Score: 0.0
Guideline #2: Adhered High · Score: 31.7
Guideline #3: Adhered High · Score: 26.5
Guideline #4: Adhered High · Score: 26.5
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Not Applicable · Score: 0.0
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Loading Products

5 Guidelines · Score: -63.5

“Broken” Performance
Guideline #7: Violated High · Score: -31.7
Guideline #8: Violated Low · Score: -15.9
Guideline #9: Violated High · Score: -15.9
Guideline #10: Neutral · Score: 0.0
Guideline #11: Not Applicable · Score: 0.0
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What Information to Include

8 Guidelines · Score: 92.6

Guideline #12: Adhered Low · Score: 21.2
Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Adhered High · Score: 37.0
Guideline #15: Violated High · Score: -31.7
Guideline #16: Adhered High · Score: 31.7
Guideline #17: Adhered High · Score: 26.5
Guideline #18: Adhered Low · Score: 7.9
Guideline #19: Not Applicable · Score: 0.0
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User Interface

5 Guidelines · Score: 76.7

“State of the Art” Performance
Guideline #20: Adhered High · Score: 37.0
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Adhered High · Score: 26.5
Guideline #23: Violated Low · Score: -13.2
Guideline #24: Adhered High · Score: 26.5
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Product Thumbnails

8 Guidelines · Score: 66.1

Guideline #25: Adhered High · Score: 37.0
Guideline #26: Adhered High · Score: 37.0
Guideline #27: Adhered High · Score: 26.5
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Violated Low · Score: -13.2
Guideline #30: Not Applicable · Score: 0.0
Guideline #31: Violated High · Score: -21.2
Guideline #32: Not Applicable · Score: 0.0
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Hover & Hit Areas

5 Guidelines · Score: -55.6

“Broken” Performance
Guideline #33: Violated Low · Score: -13.2
Guideline #34: Violated High · Score: -26.5
Guideline #35: Violated High · Score: -31.7
Guideline #36: Adhered High · Score: 15.9
Guideline #37: Not Applicable · Score: 0.0
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Personalization

5 Guidelines · Score: -21.2

“Broken” Performance
Guideline #38: Not Applicable · Score: 0.0
Guideline #39: Not Applicable · Score: 0.0
Guideline #40: Not Applicable · Score: 0.0
Guideline #41: Not Applicable · Score: 0.0
Guideline #42: Violated High · Score: -21.2
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Available Filters

10 Guidelines · Score: 156.1

“State of the Art” Performance
Guideline #43: Adhered High · Score: 42.3
Guideline #44: Adhered High · Score: 37.0
Guideline #45: Violated High · Score: -37.0
Guideline #46: Adhered Low · Score: 18.5
Guideline #47: Issue Resolved · Score: 37.0
Guideline #48: Not Applicable · Score: 0.0
Guideline #49: Adhered High · Score: 31.7
Guideline #50: Adhered High · Score: 26.5
Guideline #51: Violated High · Score: -26.5
Guideline #52: Adhered High · Score: 26.5
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Scope & Logic

10 Guidelines · Score: 47.6

Guideline #53: Adhered High · Score: 37.0
Guideline #54: Adhered High · Score: 37.0
Guideline #55: Violated High · Score: -37.0
Guideline #56: Not Applicable · Score: 0.0
Guideline #57: Violated High · Score: -31.7
Guideline #58: Adhered High · Score: 21.2
Guideline #59: Not Applicable · Score: 0.0
Guideline #60: Adhered High · Score: 10.6
Guideline #61: Adhered High · Score: 10.6
Guideline #62: Not Applicable · Score: 0.0
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Interface & Layout

11 Guidelines · Score: -50.3

“Broken” Performance
Guideline #63: Not Applicable · Score: 0.0
Guideline #64: Not Applicable · Score: 0.0
Guideline #65: Violated High · Score: -37.0
Guideline #66: Violated Low · Score: -13.2
Guideline #67: Adhered High · Score: 26.5
Guideline #68: Violated High · Score: -26.5
Guideline #69: Violated High · Score: -26.5
Guideline #70: Not Applicable · Score: 0.0
Guideline #71: Issue Resolved · Score: 26.5
Guideline #72: Not Applicable · Score: 0.0
Guideline #73: Not Applicable · Score: 0.0
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Applying & Applied Filters

4 Guidelines · Score: 52.9

“State of the Art” Performance
Guideline #74: Adhered High · Score: 26.5
Guideline #75: Adhered High · Score: 26.5
Guideline #76: Adhered High · Score: 26.5
Guideline #77: Violated High · Score: -26.5
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Sorting

11 Guidelines · Score: 5.3

“Broken” Performance
Guideline #78: Adhered High · Score: 42.3
Guideline #79: Violated High · Score: -37.0
Guideline #80: Violated High · Score: -21.2
Guideline #81: Adhered High · Score: 26.5
Guideline #82: Adhered High · Score: 26.5
Guideline #83: Violated High · Score: -26.5
Guideline #84: Adhered High · Score: 26.5
Guideline #85: Violated High · Score: -21.2
Guideline #86: Not Applicable · Score: 0.0
Guideline #87: Not Applicable · Score: 0.0
Guideline #88: Violated High · Score: -10.6
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Comparison Tool

5 Guidelines · Score: 37.0

Guideline #89: Issue Resolved · Score: 37.0
Guideline #90: Not Applicable · Score: 0.0
Guideline #91: Not Applicable · Score: 0.0
Guideline #92: Not Applicable · Score: 0.0
Guideline #93: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 93 guidelines from the E-Commerce Product Lists usability study. During our evaluation, Diapers.com's product lists, filtering and sorting implementation adhered to 37 usability guidelines, violated 25, and scored neutral on 1 occasion, while a remaining 30 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Health & Beauty

Overall Diapers.com ranks 13 when comparing their product listings, filtering and sorting UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Health & Beauty industry.

Poor
Acceptable
Good

1. Diapers.com

2. Sephora

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