After months of user testing and research, the most in-depth usability study on e-commerce search logic and design is ready.
We’ve tested how users search for and find products on 19 of the leading e-commerce sites and boiled the research findings down to 60 actionable guidelines that will improve the usability of your search engine and interface.
“E-Commerce Search Usability is an essential industry report for anybody in the e-commerce business. This must-read analysis contains many valuable insights summarized by an easy to handle checklist.”
Jan Jursa, Curator of IATV and the MobX Conference
This original usability study focuses on how users search on e-commerce websites. A group of users age 21-56 were recruited to test 19 leading e-commerce sites across 8 different verticals. Despite testing multi-million dollar sites, more than 700 search-specific usability issues arose during testing. All these issues have been analyzed and distilled into 60 guidelines on search usability.
From this research study you’ll learn exactly what users expect as they perform searches on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. In short: how to design a high-performing search experience for your users. After all, if users can’t find what they are searching for, they can’t buy it from you.
While a large portion of the 60 guidelines will be on search logic, more than half of the guidelines are simple design and interaction changes for the search field, autocomplete functionality, and the search results page, as these elements proved to have just as crucial an impact on the user’s ability to find what they were looking for.
“Just bought your search report. Love your work. Still working to implement the responsive mobile site we have wireframed based on your mobile e-commerce report.”
Bill Palmer, e-commerce owner of Hygiology
Based on the findings from the research study we’ve benchmarked the search engine and interfaces of the top 50 grossing e-commerce sites in the US. This provides you with a comprehensive benchmark database with 191 pages reviewed, 1,100+ screenshots, and 1,600+ examples of the 60 search usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies from the top e-commerce sites, acting as examples and inspiration on how to implement each of the 60 guidelines in the report.
Furthermore the benchmark database provides a tool for you to review your own (or your clients’) site and compare it directly against the top e-commerce sites.
|eConsultancy E-Commerce Best Practice||Baymard Institute E-Commerce Search Usability||Forrester Site Search Technology|
|Pages:||99 pages||297 pages||17 pages|
|Guidelines:||-||60 guidelines||13 takeaways|
|Source:||Author’s thoughts||User testing||Comparative study|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive review tool||No|
|Refund:||No||Yes, 14 days full refund||Yes, 1 day refund|
“Searching for profits? Don’t make a move without first reading @Baymard’s Ecommerce Search Usability report”
Dale Tournemille via Twitter, E-Commerce Strategist & Web Marketer
Get a copy of this report instantly delivered as a PDF file for $150, and start improving your search experience today at just $2.5 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.
“I have purchased the e-commerce search usability report and it's great. We use it as a benchmark for search best practices.” References: E-Commerce Search Study
‘EasyAsk Helps Oya Costumes Convert Shoppers Into Buyers During Halloween Season’ October 15, 2014
“A recent e-commerce search usability benchmark study by the Baymard Institute  showed that 54% of the top 50 U.S. e-commerce sites did not support "thematic searches" (searches around themes or concepts) and 50% did not support "relational searches" (searches using terms that are related to the items).” References: E-Commerce Search Study
“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc in lab.” References: Baymard Research
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.” References: Baymard Research
“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!” References: Baymard Research
“I have found the M-Commerce and E-Commerce reports very useful, thank you!” References: Baymard Research
“This is very, very useful! Let me check what we can do to improve the usability in the Smashing Shop.” References: Baymard Research
“E-Commerce Search Usability is an essential industry report for anybody in the e-commerce business. This must-read analysis contains many valuable insights summarized by an easy to handle checklist.” References: E-Commerce Search Study
“Just bought your search report. Love your work. Still working to implement the responsive mobile site we have wireframed based on your mobile ecommerce report.” References: Baymard Research
“I love the information that you guys provide and have bought a couple of reports. Love them.” References: Baymard Research