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Site Info

This is a usability benchmark of Macy's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: Macy's Inc.

Website URL: macys.com

Industry: Mass Merchant

Rank: 24 of 50

Reviewed on: April 28, 2014

Reviewed by: Christian Holst

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on April 28, 2014, the search engine and interface of Macy's adhered to 26 usability guidelines, violated 19, and scored neutral on 4 occasions, while a remaining 11 guidelines weren’t applicable.

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See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types -16.3

Search Form & Logic -0

Autocomplete 77.6

Results Logic & Guidance -75.5

Results Layout 6.1

Results Filtering & Sorting 130.6

Total score: 122

  • Query Types Score: -16.3

    • Guideline #1 32.7 Adhered High
    • Guideline #2 -16.3 Violated Low
    • Guideline #3 20.4 Adhered High
    • Guideline #4 -20.4 Violated High
    • Guideline #5 0 Not Applicable
    • Guideline #6 0 Neutral
    • Guideline #7 -28.6 Violated High
    • Guideline #8 -20.4 Violated High
    • Guideline #9 0 Not Applicable
    • Guideline #10 0 Not Applicable
    • Guideline #11 16.3 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: -0

    • Guideline #13 0 Not Applicable
    • Guideline #14 -24.5 Violated High
    • Guideline #15 -20.4 Violated High
    • Guideline #16 28.6 Adhered High
    • Guideline #17 20.4 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 -20.4 Violated High
    • Guideline #20 16.3 Adhered High
    • Guideline #21 0 Not Applicable
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 77.6

    • Guideline #23 24.5 Adhered High
    • Guideline #24 24.5 Adhered High
    • Guideline #25 -12.2 Violated High
    • Guideline #26 20.4 Issue Resolved
    • Guideline #27 24.5 Adhered High
    • Guideline #28 -20.4 Violated High
    • Guideline #29 16.3 Adhered High
  • Results Logic & Guidance Score: -75.5

    • Guideline #30 -28.6 Violated High
    • Guideline #31 -28.6 Violated High
    • Guideline #32 -24.5 Violated High
    • Guideline #33 0 Not Applicable
    • Guideline #34 6.1 Adhered Low
    • Guideline #35 20.4 Adhered High
    • Guideline #36 -20.4 Violated High
    • Guideline #37 0 Not Applicable
  • Results Layout Score: 6.1

    • Guideline #38 -20.4 Violated High
    • Guideline #39 -32.7 Violated High
    • Guideline #40 0 Neutral
    • Guideline #41 28.6 Adhered High
    • Guideline #42 20.4 Adhered High
    • Guideline #43 -10.2 Violated Low
    • Guideline #44 0 Neutral
    • Guideline #45 20.4 Adhered High
  • Results Filtering & Sorting Score: 130.6

    • Guideline #46 16.3 Adhered Low
    • Guideline #47 16.3 Adhered Low
    • Guideline #48 28.6 Adhered High
    • Guideline #49 14.3 Adhered Low
    • Guideline #50 -28.6 Violated High
    • Guideline #51 -20.4 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 -10.2 Violated Low
    • Guideline #54 20.4 Adhered High
    • Guideline #55 20.4 Adhered High
    • Guideline #56 0 Neutral
    • Guideline #57 24.5 Adhered High
    • Guideline #58 20.4 Adhered High
    • Guideline #59 20.4 Adhered High
    • Guideline #60 8.2 Issue Resolved

Industry Comparison

A total of 11 sites were benchmarked in the Mass Merchant industry, of which Macy's ranks 7. This makes the site...

Better than:

Search Design

There's a total of 4 screenshots of Macy's search implementation, marked up with 40 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 10 highlights (pro only) outlining what Macy's are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Macy's Search Field

Guideline #15

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Guideline #19

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Page 2 of 4 Autocomplete Suggestions

On this page there's 6 highlights (pro only) outlining what Macy's are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Macy's Autocomplete Suggestions

Guideline #28

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Guideline #24

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Guideline #25

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Guideline #27

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Guideline #29

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Page 3 of 4 Search Results Page

On this page there's 21 highlights (pro only) outlining what Macy's are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Macy's Search Results Page

Guideline #41

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Guideline #43

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Guideline #14

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Guideline #30

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Guideline #59

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Guideline #32

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Guideline #35

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Guideline #36

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Guideline #38

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Guideline #42

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Guideline #39

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Guideline #45

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Guideline #46

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Guideline #48

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Guideline #49

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Guideline #54

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Guideline #55

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Guideline #50

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Guideline #51

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Guideline #58

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Page 4 of 4 No Results Page

On this page there's 3 highlights (pro only) outlining what Macy's are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

Macy's No Results Page

Guideline #16

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Guideline #14

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Guideline #31

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Explore Further

Macy’s site performance has also been reviewed in the:

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