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Macy’s Search UX

This is a usability benchmark of the e-commerce search experience of Macy's and 49 other sites. The overall performance of Macy's is poor. Macy's search experience in particular suffers from usability issues caused by broken Results Logic & Guidance, broken Query Types, and poor Search Form & Logic. That said, their search experience performs great within Autocomplete.

Rank: #24 of 50

Usability Score: 204

URL: macys.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Search UX Performance

60 Guidelines · Score: 204.2

Query Types

12 Guidelines · Score: -27.3

“Broken” Performance
Guideline #1: Adhered High · Score: 54.5
Guideline #2: Violated Low · Score: -27.3
Guideline #3: Adhered High · Score: 34.1
Guideline #4: Violated High · Score: -34.1
Guideline #5: Not Applicable · Score: 0.0
Guideline #6: Neutral · Score: 0.0
Guideline #7: Violated High · Score: -47.7
Guideline #8: Violated High · Score: -34.1
Guideline #9: Not Applicable · Score: 0.0
Guideline #10: Not Applicable · Score: 0.0
Guideline #11: Adhered High · Score: 27.3
Guideline #12: Not Applicable · Score: 0.0
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Search Form & Logic

10 Guidelines · Score: -0.0

Guideline #13: Not Applicable · Score: 0.0
Guideline #14: Violated High · Score: -40.9
Guideline #15: Violated High · Score: -34.1
Guideline #16: Adhered High · Score: 47.7
Guideline #17: Issue Resolved · Score: 34.1
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Violated High · Score: -34.1
Guideline #20: Adhered High · Score: 27.3
Guideline #21: Not Applicable · Score: 0.0
Guideline #22: Not Applicable · Score: 0.0
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Autocomplete

7 Guidelines · Score: 129.5

“State of the Art” Performance
Guideline #23: Adhered High · Score: 40.9
Guideline #24: Adhered High · Score: 40.9
Guideline #25: Violated High · Score: -20.4
Guideline #26: Issue Resolved · Score: 34.1
Guideline #27: Adhered High · Score: 40.9
Guideline #28: Violated High · Score: -34.1
Guideline #29: Adhered High · Score: 27.3
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Results Logic & Guidance

8 Guidelines · Score: -126.1

“Broken” Performance
Guideline #30: Violated High · Score: -47.7
Guideline #31: Violated High · Score: -47.7
Guideline #32: Violated High · Score: -40.9
Guideline #33: Not Applicable · Score: 0.0
Guideline #34: Adhered Low · Score: 10.2
Guideline #35: Adhered High · Score: 34.1
Guideline #36: Violated High · Score: -34.1
Guideline #37: Not Applicable · Score: 0.0
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Results Layout

8 Guidelines · Score: 10.2

Guideline #38: Violated High · Score: -34.1
Guideline #39: Violated High · Score: -54.5
Guideline #40: Neutral · Score: 0.0
Guideline #41: Adhered High · Score: 47.7
Guideline #42: Adhered High · Score: 34.1
Guideline #43: Violated Low · Score: -17.0
Guideline #44: Neutral · Score: 0.0
Guideline #45: Adhered High · Score: 34.1
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Results Filtering & Sorting

15 Guidelines · Score: 218.1

Guideline #46: Adhered Low · Score: 27.3
Guideline #47: Adhered Low · Score: 27.3
Guideline #48: Adhered High · Score: 47.7
Guideline #49: Adhered Low · Score: 23.9
Guideline #50: Violated High · Score: -47.7
Guideline #51: Violated High · Score: -34.1
Guideline #52: Not Applicable · Score: 0.0
Guideline #53: Violated Low · Score: -17.0
Guideline #54: Adhered High · Score: 34.1
Guideline #55: Adhered High · Score: 34.1
Guideline #56: Neutral · Score: 0.0
Guideline #57: Adhered High · Score: 40.9
Guideline #58: Adhered High · Score: 34.1
Guideline #59: Adhered High · Score: 34.1
Guideline #60: Issue Resolved · Score: 13.6
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All 50 sites were benchmarked across the 60 guidelines from the E-Commerce Search usability study. During our evaluation, the search engine and interface of Macy's adhered to 26 usability guidelines, violated 19, and scored neutral on 4 occasions, while a remaining 11 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Mass Merchant

Overall Macy's ranks 24 when comparing their on-site e-commerce search UX against the search experience on the 49 other major US e-commerce sites in the benchmark, and ranks 7 in the Mass Merchant industry.

Poor
Acceptable
Good

1. Amazon

“State of the Art” Performance

2. Walmart

“State of the Art” Performance

3. Sears

5. Etsy

7. Macy's

8. Target

9. Rakuten

10. Costco

“Broken” Performance

11. Kohl's

“Broken” Performance
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