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Site Info

This is a usability benchmark of J.C. Penney's search experience. In total, 50 sites have been benchmarked across 60 usability guidelines from the E-Commerce Search research study. You can also navigate the sites by page type.

Legal name: J.C. Penney Co. Inc

Website URL: jcpenney.com

Industry: Mass Merchant

Rank: 21 of 50

Reviewed on: May 2, 2014

Reviewed by: Christian Holst

Also in the: E-Commerce Checkout Benchmark and Homepage & Category Benchmark

Usability Evaluation

When reviewed on May 2, 2014, the search engine and interface of J.C. Penney adhered to 27 usability guidelines, violated 19, and scored neutral on 3 occasions, while a remaining 11 guidelines weren’t applicable.

To read each guideline and review your own sites, you’ll need Pro access.

See methodology to read up on the evaluation criteria and scoring algorithm.

Show detailed score breakdown

Benchmark averages

Query Types 10.2

Search Form & Logic 81.6

Autocomplete 40.8

Results Logic & Guidance 87.8

Results Layout -65.3

Results Filtering & Sorting -6.1

Total score: 149

  • Query Types Score: 10.2

    • Guideline #1 0 Neutral
    • Guideline #2 -16.3 Violated Low
    • Guideline #3 0 Neutral
    • Guideline #4 20.4 Adhered High
    • Guideline #5 0 Not Applicable
    • Guideline #6 -28.6 Violated High
    • Guideline #7 28.6 Adhered High
    • Guideline #8 10.2 Adhered Low
    • Guideline #9 -20.4 Violated High
    • Guideline #10 0 Not Applicable
    • Guideline #11 16.3 Adhered High
    • Guideline #12 0 Not Applicable
  • Search Form & Logic Score: 81.6

    • Guideline #13 0 Not Applicable
    • Guideline #14 -24.5 Violated High
    • Guideline #15 20.4 Issue Resolved
    • Guideline #16 28.6 Adhered High
    • Guideline #17 20.4 Issue Resolved
    • Guideline #18 0 Not Applicable
    • Guideline #19 20.4 Adhered High
    • Guideline #20 16.3 Adhered High
    • Guideline #21 0 Not Applicable
    • Guideline #22 0 Not Applicable
  • Autocomplete Score: 40.8

    • Guideline #23 24.5 Adhered High
    • Guideline #24 -12.2 Violated Low
    • Guideline #25 -12.2 Violated High
    • Guideline #26 20.4 Issue Resolved
    • Guideline #27 24.5 Adhered High
    • Guideline #28 -20.4 Violated High
    • Guideline #29 16.3 Adhered High
  • Results Logic & Guidance Score: 87.8

    • Guideline #30 14.3 Adhered Low
    • Guideline #31 14.3 Adhered Low
    • Guideline #32 12.2 Adhered Low
    • Guideline #33 0 Not Applicable
    • Guideline #34 6.1 Adhered Low
    • Guideline #35 20.4 Adhered High
    • Guideline #36 20.4 Issue Resolved
    • Guideline #37 0 Not Applicable
  • Results Layout Score: -65.3

    • Guideline #38 -20.4 Violated High
    • Guideline #39 -32.7 Violated High
    • Guideline #40 16.3 Adhered Low
    • Guideline #41 -28.6 Violated High
    • Guideline #42 -10.2 Violated Low
    • Guideline #43 -10.2 Violated Low
    • Guideline #44 0 Neutral
    • Guideline #45 20.4 Adhered High
  • Results Filtering & Sorting Score: -6.1

    • Guideline #46 32.7 Adhered High
    • Guideline #47 -16.3 Violated Low
    • Guideline #48 -14.3 Violated Low
    • Guideline #49 0 Not Applicable
    • Guideline #50 -28.6 Violated High
    • Guideline #51 -20.4 Violated High
    • Guideline #52 0 Not Applicable
    • Guideline #53 20.4 Adhered High
    • Guideline #54 20.4 Adhered High
    • Guideline #55 20.4 Adhered High
    • Guideline #56 -16.3 Violated High
    • Guideline #57 -12.2 Violated Low
    • Guideline #58 20.4 Adhered High
    • Guideline #59 -20.4 Violated High
    • Guideline #60 8.2 Issue Resolved

Industry Comparison

A total of 11 sites were benchmarked in the Mass Merchant industry, of which J.C. Penney ranks 6. This makes the site...

Not as good as:

Search Design

There's a total of 4 screenshots of J.C. Penney's search implementation, marked up with 35 highlights of usability best (and worst) practices.

Tip: See the full-size screenshots by clicking the thumbnails below or clicking the arrows on the edge of the page.

Page 1 of 4 Search Field

On this page there's 7 highlights (pro only) outlining what J.C. Penney are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

J.C. Penney's Search Field

Page 2 of 4 Autocomplete Suggestions

On this page there's 5 highlights (pro only) outlining what J.C. Penney are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

J.C. Penney's Autocomplete Suggestions

Guideline #28

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Guideline #25

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Guideline #27

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Guideline #29

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Page 3 of 4 Search Results Page

On this page there's 21 highlights (pro only) outlining what J.C. Penney are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

J.C. Penney's Search Results Page

Guideline #38

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Guideline #14

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Guideline #30

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Guideline #34

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Guideline #32

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Guideline #42

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Guideline #41

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Guideline #39

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Guideline #45

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Guideline #46

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Guideline #59

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Guideline #56

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Guideline #54

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Guideline #55

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Guideline #50

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Guideline #57

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Guideline #51

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Guideline #47

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Page 4 of 4 No Results Page

On this page there's 2 highlights (pro only) outlining what J.C. Penney are doing right and wrong.

Tip: Navigate using the arrows on the left and right of the page.

J.C. Penney's No Results Page

Guideline #16

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Guideline #31

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