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50 Benchmark Case Studies

A usability benchmark of 50 e-commerce sites ranked by homepage and category user experience

  • This benchmark database is based on usability reviews of 3,950 homepage and navigational elements on 50 sites across 7 themes.
  • Click on a site in the graph or the list to see its full navigation design and performance.
  • Each site’s overall navigation experience is reflected in the list below while the scatterplot shows site score distributions within the 7 themes.
  • Tip: you can also navigate by step type.

Macy's #1

Usability Score: 1,409

Pay special attention to their:

Main Navigation

Category Taxonomy

+ 1 more pages

Sony #2

Usability Score: 1,288

Pay special attention to their:

Main Navigation

Category Taxonomy

+ 2 more pages

L.L. Bean #3

Usability Score: 1,234

Pay special attention to their:

Site-Wide Layout

Main Navigation

+ 1 more pages

Build #4

Usability Score: 1,222

Pay special attention to their:

Main Navigation

Site-Wide Layout

+ 1 more pages

REI #5

Usability Score: 1,104

Pay special attention to their:

Main Navigation

Category Taxonomy

+ 1 more pages

Hayneedle #6

Usability Score: 999

Pay special attention to their:

Homepage

Main Navigation

+ 3 more pages

Microsoft #7

Usability Score: 983

Pay special attention to their:

Site-Wide Layout

Homepage

+ 1 more pages

Nordstrom #8

Usability Score: 949

Pay special attention to their:

Cross-Navigation & -Selling

Homepage

+ 2 more pages

Target #9

Usability Score: 945

Pay special attention to their:

Main Navigation

Site-Wide Layout

+ 2 more pages

CDW #10

Usability Score: 915

Pay special attention to their:

Category Taxonomy

Site-Wide Layout

+ 2 more pages

Lowe's #11

Usability Score: 909

Pay special attention to their:

Homepage

Category Taxonomy

+ 3 more pages

Home Depot #12

Usability Score: 880

Pay special attention to their:

Cross-Navigation & -Selling

Site-Wide Layout

+ 3 more pages

American Eagle Outfitters #13

Usability Score: 876

Pay special attention to their:

Site-Wide Layout

Main Navigation

+ 2 more pages

Wayfair #14

Usability Score: 868

Pay special attention to their:

Main Navigation

Intermediary Category Pages

+ 3 more pages

HP #15

Usability Score: 810

Pay special attention to their:

Category Taxonomy

Cross-Navigation & -Selling

+ 1 more pages

Amazon #16

Usability Score: 806

Pay special attention to their:

Site-Wide Layout

Cross-Navigation & -Selling

+ 2 more pages

Etsy #17

Usability Score: 792

Pay special attention to their:

Homepage

Cross-Navigation & -Selling

Cabela's #18

Usability Score: 788

Pay special attention to their:

Main Navigation

Intermediary Category Pages

+ 2 more pages

Nike #19

Usability Score: 762

Pay special attention to their:

Main Navigation

Site-Wide Layout

+ 2 more pages

Kohl's #20

Usability Score: 758

Pay special attention to their:

Site-Wide Layout

Category Taxonomy

+ 1 more pages

Office Depot #21

Usability Score: 754

Pay special attention to their:

Site-Wide Layout

Product Lists

+ 2 more pages

Crate & Barrel #22

Usability Score: 740

Pay special attention to their:

Category Taxonomy

Site-Wide Layout

+ 2 more pages

Neiman Marcus #23

Usability Score: 726

Pay special attention to their:

Main Navigation

Homepage

+ 1 more pages

Ann Taylor #24

Usability Score: 722

Pay special attention to their:

Main Navigation

Intermediary Category Pages

Overstock #25

Usability Score: 720

Pay special attention to their:

Homepage

Main Navigation

+ 2 more pages

Victoria's Secret #26

Usability Score: 691

Pay special attention to their:

Main Navigation

Homepage

Gap #27

Usability Score: 673

Pay special attention to their:

Site-Wide Layout

Main Navigation

Urban Outfitters #28

Usability Score: 637

Pay special attention to their:

Category Taxonomy

Cross-Navigation & -Selling

+ 1 more pages

Williams-Sonoma #29

Usability Score: 571

Pay special attention to their:

Site-Wide Layout

Product Lists

+ 1 more pages

Barnes & Noble #30

Usability Score: 549

Pay special attention to their:

Main Navigation

Homepage

+ 2 more pages

J.C. Penney #31

Usability Score: 549

Pay special attention to their:

Product Lists

Main Navigation

+ 2 more pages

Ralph Lauren #32

Usability Score: 541

Pay special attention to their:

Site-Wide Layout

Main Navigation

+ 1 more pages

Disney #33

Usability Score: 509

Pay special attention to their:

Homepage

Product Lists

+ 3 more pages

HSN #34

Usability Score: 505

Pay special attention to their:

Site-Wide Layout

Category Taxonomy

+ 1 more pages

Newegg #35

Usability Score: 496

Pay special attention to their:

Intermediary Category Pages

Main Navigation

+ 2 more pages

Sears #36

Usability Score: 426

Pay special attention to their:

Product Lists

Site-Wide Layout

+ 2 more pages

Grainger #37

Usability Score: 424

Pay special attention to their:

Product Lists

Intermediary Category Pages

+ 2 more pages

TigerDirect #38

Usability Score: 416

Pay special attention to their:

Category Taxonomy

Intermediary Category Pages

+ 2 more pages

Musician's Friend #39

Usability Score: 414

Pay special attention to their:

Intermediary Category Pages

Site-Wide Layout

+ 1 more pages

OfficeMax #40

Usability Score: 390

Pay special attention to their:

Category Taxonomy

Product Lists

+ 3 more pages

Dell #41

Usability Score: 386

Pay special attention to their:

Homepage

Main Navigation

+ 2 more pages

Staples #42

Usability Score: 380

Pay special attention to their:

Main Navigation

Category Taxonomy

+ 3 more pages

PC Connection #43

Usability Score: 356

Pay special attention to their:

Homepage

Product Lists

+ 2 more pages

Bass Pro Shops #44

Usability Score: 354

Pay special attention to their:

Product Lists

Homepage

+ 3 more pages

Costco #45

Usability Score: 346

Pay special attention to their:

Product Lists

Cross-Navigation & -Selling

+ 2 more pages

Walmart #46

Usability Score: 314

Pay special attention to their:

Product Lists

Category Taxonomy

+ 4 more pages

Best Buy #47

Usability Score: 229

Pay special attention to their:

Product Lists

Site-Wide Layout

+ 4 more pages

Rakuten / Buy.com #48

Usability Score: 199

Pay special attention to their:

Product Lists

Category Taxonomy

+ 2 more pages

Toys'R'Us #49

Usability Score: 117

Pay special attention to their:

Product Lists

Main Navigation

+ 2 more pages

Walgreens #50

Usability Score: 105

Pay special attention to their:

Product Lists

Category Taxonomy

+ 2 more pages

YourSite.com #?

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