Note: You have full access to this benchmark database in your Baymard Pro account.

Sony’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Sony and 49 other sites. The overall performance of Sony is state of the art. It is especially a state of the art Main Navigation, Category Taxonomy, and Site-Wide Layout that helps Sony's category UX.

Rank: #2 of 50

Usability Score: 1,288

URL: store.sony.com

Reviewed by: Jamie Appleseed

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 1,288.4

“State of the Art” Performance

Homepage

13 Guidelines · Score: 115.2

Guideline #1: Adhered Low · Score: 18.8
Guideline #2: Adhered High · Score: 26.8
Guideline #3: Issue Resolved · Score: 26.8
Guideline #4: Adhered High · Score: 26.8
Guideline #5: Adhered Low · Score: 8.0
Guideline #6: Adhered Low · Score: 13.4
Guideline #7: Not Applicable · Score: 0.0
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Violated High · Score: -16.1
Guideline #10: Issue Resolved · Score: 26.8
Guideline #11: Violated High · Score: -16.1
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Neutral · Score: 0.0
Guideline content only available in Baymard Pro – Get Full Access

Category Taxonomy

13 Guidelines · Score: 335.0

“State of the Art” Performance
Guideline #14: Adhered High · Score: 37.5
Guideline #15: Adhered High · Score: 26.8
Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered High · Score: 26.8
Guideline #18: Adhered Low · Score: 18.8
Guideline #19: Adhered High · Score: 32.2
Guideline #20: Issue Resolved · Score: 42.9
Guideline #21: Adhered High · Score: 26.8
Guideline #22: Adhered High · Score: 26.8
Guideline #23: Adhered High · Score: 26.8
Guideline #24: Adhered High · Score: 26.8
Guideline #25: Adhered High · Score: 21.4
Guideline #26: Adhered High · Score: 21.4
Guideline content only available in Baymard Pro – Get Full Access

Main Navigation

16 Guidelines · Score: 351.1

“State of the Art” Performance
Guideline #27: Adhered High · Score: 37.5
Guideline #28: Not Applicable · Score: 0.0
Guideline #29: Adhered High · Score: 37.5
Guideline #30: Adhered Low · Score: 13.4
Guideline #31: Adhered High · Score: 32.2
Guideline #32: Adhered High · Score: 32.2
Guideline #33: Issue Resolved · Score: 32.2
Guideline #34: Adhered High · Score: 26.8
Guideline #35: Adhered High · Score: 21.4
Guideline #36: Issue Resolved · Score: 26.8
Guideline #37: Issue Resolved · Score: 26.8
Guideline #38: Adhered High · Score: 21.4
Guideline #39: Issue Resolved · Score: 21.4
Guideline #40: Issue Resolved · Score: 16.1
Guideline #41: Issue Resolved · Score: 16.1
Guideline #42: Violated High · Score: -10.7
Guideline content only available in Baymard Pro – Get Full Access

Intermediary Category Pages

7 Guidelines · Score: 67.0

Guideline #43: Adhered High · Score: 42.9
Guideline #44: Neutral · Score: 0.0
Guideline #45: Violated Low · Score: -18.8
Guideline #46: Violated High · Score: -26.8
Guideline #47: Adhered High · Score: 26.8
Guideline #48: Issue Resolved · Score: 26.8
Guideline #49: Adhered High · Score: 16.1
Guideline content only available in Baymard Pro – Get Full Access

Product Lists

13 Guidelines · Score: 123.3

Guideline #50: Adhered Low · Score: 21.4
Guideline #51: Adhered Low · Score: 21.4
Guideline #52: Adhered High · Score: 37.5
Guideline #53: Adhered High · Score: 42.9
Guideline #54: Adhered Low · Score: 21.4
Guideline #55: Violated Low · Score: -21.4
Guideline #56: Issue Resolved · Score: 21.4
Guideline #57: Violated High · Score: -26.8
Guideline #58: Violated High · Score: -32.2
Guideline #59: Adhered High · Score: 26.8
Guideline #60: Adhered High · Score: 16.1
Guideline #61: Issue Resolved · Score: 16.1
Guideline #62: Violated High · Score: -21.4
Guideline content only available in Baymard Pro – Get Full Access

Site-Wide Layout

10 Guidelines · Score: 182.2

“State of the Art” Performance
Guideline #63: Adhered High · Score: 26.8
Guideline #64: Issue Resolved · Score: 42.9
Guideline #65: Adhered High · Score: 26.8
Guideline #66: Adhered High · Score: 21.4
Guideline #67: Adhered High · Score: 21.4
Guideline #68: Adhered High · Score: 16.1
Guideline #69: Issue Resolved · Score: 16.1
Guideline #70: Adhered High · Score: 16.1
Guideline #71: Adhered Low · Score: 5.4
Guideline #72: Violated High · Score: -10.7
Guideline content only available in Baymard Pro – Get Full Access

Cross-Navigation & -Selling

7 Guidelines · Score: 115.2

“State of the Art” Performance
Guideline #73: Neutral · Score: 0.0
Guideline #74: Adhered Low · Score: 13.4
Guideline #75: Adhered High · Score: 26.8
Guideline #76: Adhered High · Score: 26.8
Guideline #77: Issue Resolved · Score: 21.4
Guideline #78: Adhered High · Score: 16.1
Guideline #79: Adhered High · Score: 10.7
Guideline content only available in Baymard Pro – Get Full Access

All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Sony adhered to 61 usability guidelines, violated 10, and scored neutral on 4 occasions, while a remaining 4 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Industry Comparison: Electronics

Overall Sony ranks 2 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Electronics industry.

Poor
Acceptable
Good

1. Sony

“State of the Art” Performance

3. CDW

4. HP

5. Newegg

7. Dell

1 More UX Case Study of Sony

We have also evaluated the usability of Sony in this other study:

Close overlay