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Williams-Sonoma’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Williams-Sonoma and 49 other sites. The overall performance of Williams-Sonoma is acceptable. For instance, Williams-Sonoma's category experience has state of the art Site-Wide Layout and Homepage yet suffers from broken Product Lists and Intermediary Category Pages.

Rank: #29 of 50

Usability Score: 571

URL: williams-sonoma.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 570.9

Homepage

13 Guidelines · Score: 195.5

“State of the Art” Performance
Guideline #1: Adhered High · Score: 38.5
Guideline #2: Adhered High · Score: 27.5
Guideline #3: Violated Low · Score: -13.8
Guideline #4: Adhered High · Score: 27.5
Guideline #5: Adhered High · Score: 16.5
Guideline #6: Adhered High · Score: 27.5
Guideline #7: Adhered High · Score: 16.5
Guideline #8: Adhered High · Score: 27.5
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Issue Resolved · Score: 27.5
Guideline #11: Violated Low · Score: -8.3
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated Low · Score: -8.3
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Category Taxonomy

13 Guidelines · Score: 112.9

Guideline #14: Violated High · Score: -38.5
Guideline #15: Neutral · Score: 0.0
Guideline #16: Violated High · Score: -38.5
Guideline #17: Adhered High · Score: 27.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.0
Guideline #20: Adhered High · Score: 44.1
Guideline #21: Neutral · Score: 0.0
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Not Applicable · Score: 0.0
Guideline #24: Adhered Low · Score: 13.8
Guideline #25: Adhered High · Score: 22.0
Guideline #26: Issue Resolved · Score: 22.0
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Main Navigation

16 Guidelines · Score: 214.8

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.5
Guideline #28: Adhered High · Score: 44.1
Guideline #29: Violated Low · Score: -19.3
Guideline #30: Neutral · Score: 0.0
Guideline #31: Violated Low · Score: -16.5
Guideline #32: Adhered Low · Score: 16.5
Guideline #33: Issue Resolved · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Adhered High · Score: 22.0
Guideline #36: Neutral · Score: 0.0
Guideline #37: Adhered Low · Score: 13.8
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Issue Resolved · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Violated High · Score: -16.5
Guideline #42: Adhered High · Score: 11.0
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Intermediary Category Pages

7 Guidelines · Score: -22.0

“Broken” Performance
Guideline #43: Adhered High · Score: 44.1
Guideline #44: Violated Low · Score: -19.3
Guideline #45: Violated Low · Score: -19.3
Guideline #46: Violated High · Score: -27.5
Guideline #47: Not Applicable · Score: 0.0
Guideline #48: Neutral · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: -123.9

“Broken” Performance
Guideline #50: Violated Low · Score: -22.0
Guideline #51: Violated High · Score: -44.1
Guideline #52: Adhered High · Score: 38.5
Guideline #53: Adhered High · Score: 44.1
Guideline #54: Violated Low · Score: -22.0
Guideline #55: Violated High · Score: -44.1
Guideline #56: Issue Resolved · Score: 22.0
Guideline #57: Violated High · Score: -27.5
Guideline #58: Violated High · Score: -33.0
Guideline #59: Violated Low · Score: -13.8
Guideline #60: Violated High · Score: -16.5
Guideline #61: Issue Resolved · Score: 16.5
Guideline #62: Violated High · Score: -22.0
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Site-Wide Layout

10 Guidelines · Score: 168.0

“State of the Art” Performance
Guideline #63: Adhered High · Score: 27.5
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Adhered High · Score: 27.5
Guideline #66: Adhered High · Score: 22.0
Guideline #67: Adhered High · Score: 22.0
Guideline #68: Violated Low · Score: -8.3
Guideline #69: Issue Resolved · Score: 16.5
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Adhered High · Score: 11.0
Guideline #72: Violated High · Score: -11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 24.8

Guideline #73: Violated Low · Score: -13.8
Guideline #74: Adhered Low · Score: 13.8
Guideline #75: Violated High · Score: -27.5
Guideline #76: Adhered Low · Score: 13.8
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Williams-Sonoma adhered to 44 usability guidelines, violated 24, and scored neutral on 5 occasions, while a remaining 6 guidelines weren’t applicable.

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Industry Comparison: Houseware & Furnishing

Overall Williams-Sonoma ranks 29 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 4 in the Houseware & Furnishing industry.

Poor
Acceptable
Good

2. Wayfair

4. Williams-Sonoma

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