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Wayfair’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Wayfair and 49 other sites. The overall performance of Wayfair is good. It is especially a state of the art Main Navigation, Intermediary Category Pages, and Site-Wide Layout that helps Wayfair's category UX.

Rank: #14 of 50

Usability Score: 868

URL: wayfair.com

Reviewed by: Christian Holst

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 868.3

Homepage

13 Guidelines · Score: 96.4

Guideline #1: Violated Low · Score: -19.3
Guideline #2: Violated High · Score: -27.5
Guideline #3: Adhered High · Score: 27.5
Guideline #4: Adhered High · Score: 27.5
Guideline #5: Adhered Low · Score: 8.3
Guideline #6: Adhered High · Score: 27.5
Guideline #7: Adhered High · Score: 16.5
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.5
Guideline #10: Issue Resolved · Score: 27.5
Guideline #11: Adhered Low · Score: 8.3
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Violated High · Score: -16.5
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Category Taxonomy

13 Guidelines · Score: 90.9

Guideline #14: Violated High · Score: -38.5
Guideline #15: Adhered High · Score: 27.5
Guideline #16: Neutral · Score: 0.0
Guideline #17: Adhered High · Score: 27.5
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.0
Guideline #20: Violated Low · Score: -22.0
Guideline #21: Adhered High · Score: 27.5
Guideline #22: Adhered High · Score: 27.5
Guideline #23: Adhered High · Score: 27.5
Guideline #24: Adhered Low · Score: 13.8
Guideline #25: Violated Low · Score: -11.0
Guideline #26: Violated High · Score: -22.0
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Main Navigation

16 Guidelines · Score: 272.6

“State of the Art” Performance
Guideline #27: Adhered High · Score: 38.5
Guideline #28: Adhered High · Score: 44.1
Guideline #29: Violated Low · Score: -19.3
Guideline #30: Adhered High · Score: 27.5
Guideline #31: Violated Low · Score: -16.5
Guideline #32: Not Applicable · Score: 0.0
Guideline #33: Issue Resolved · Score: 33.0
Guideline #34: Adhered High · Score: 27.5
Guideline #35: Adhered High · Score: 22.0
Guideline #36: Neutral · Score: 0.0
Guideline #37: Issue Resolved · Score: 27.5
Guideline #38: Adhered High · Score: 22.0
Guideline #39: Adhered High · Score: 22.0
Guideline #40: Issue Resolved · Score: 16.5
Guideline #41: Adhered High · Score: 16.5
Guideline #42: Adhered High · Score: 11.0
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Intermediary Category Pages

7 Guidelines · Score: 145.9

“State of the Art” Performance
Guideline #43: Adhered High · Score: 44.1
Guideline #44: Violated Low · Score: -19.3
Guideline #45: Adhered High · Score: 38.5
Guideline #46: Adhered High · Score: 27.5
Guideline #47: Adhered High · Score: 27.5
Guideline #48: Adhered High · Score: 27.5
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 74.3

Guideline #50: Adhered Low · Score: 22.0
Guideline #51: Adhered High · Score: 44.1
Guideline #52: Adhered High · Score: 38.5
Guideline #53: Adhered High · Score: 44.1
Guideline #54: Adhered Low · Score: 22.0
Guideline #55: Violated High · Score: -44.1
Guideline #56: Violated High · Score: -22.0
Guideline #57: Violated Low · Score: -13.8
Guideline #58: Violated High · Score: -33.0
Guideline #59: Adhered High · Score: 27.5
Guideline #60: Violated High · Score: -16.5
Guideline #61: Violated High · Score: -16.5
Guideline #62: Adhered High · Score: 22.0
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Site-Wide Layout

10 Guidelines · Score: 107.4

“State of the Art” Performance
Guideline #63: Violated Low · Score: -13.8
Guideline #64: Issue Resolved · Score: 44.1
Guideline #65: Adhered High · Score: 27.5
Guideline #66: Adhered High · Score: 22.0
Guideline #67: Violated Low · Score: -11.0
Guideline #68: Adhered High · Score: 16.5
Guideline #69: Violated High · Score: -16.5
Guideline #70: Adhered High · Score: 16.5
Guideline #71: Adhered High · Score: 11.0
Guideline #72: Adhered High · Score: 11.0
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Cross-Navigation & -Selling

7 Guidelines · Score: 79.9

“State of the Art” Performance
Guideline #73: Violated High · Score: -27.5
Guideline #74: Adhered Low · Score: 13.8
Guideline #75: Adhered High · Score: 27.5
Guideline #76: Adhered High · Score: 27.5
Guideline #77: Adhered High · Score: 22.0
Guideline #78: Adhered High · Score: 16.5
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Wayfair adhered to 51 usability guidelines, violated 20, and scored neutral on 2 occasions, while a remaining 6 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 14 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and ranks 2 in the Houseware & Furnishing industry.

Poor
Acceptable
Good
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