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Hayneedle’s Homepage & Category UX

This is a usability benchmark of the homepage and category experience of Hayneedle and 49 other sites. The overall performance of Hayneedle is good. It is especially a state of the art Homepage, Main Navigation, and Category Taxonomy that helps Hayneedle's category UX.

Rank: #6 of 50

Usability Score: 999

URL: hayneedle.com

Reviewed by: Jamie Appleseed

Poor
Acceptable
Good

Overall Homepage & Category UX

79 Guidelines · Score: 999.0

Homepage

13 Guidelines · Score: 215.0

“State of the Art” Performance
Guideline #1: Adhered High · Score: 39.1
Guideline #2: Adhered Low · Score: 14.0
Guideline #3: Issue Resolved · Score: 27.9
Guideline #4: Adhered High · Score: 27.9
Guideline #5: Adhered Low · Score: 8.4
Guideline #6: Adhered High · Score: 27.9
Guideline #7: Adhered High · Score: 16.8
Guideline #8: Not Applicable · Score: 0.0
Guideline #9: Adhered High · Score: 16.8
Guideline #10: Issue Resolved · Score: 27.9
Guideline #11: Adhered Low · Score: 8.4
Guideline #12: Not Applicable · Score: 0.0
Guideline #13: Not Applicable · Score: 0.0
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Category Taxonomy

13 Guidelines · Score: 259.6

“State of the Art” Performance
Guideline #14: Adhered High · Score: 39.1
Guideline #15: Adhered High · Score: 27.9
Guideline #16: Neutral · Score: 0.0
Guideline #17: Violated High · Score: -27.9
Guideline #18: Not Applicable · Score: 0.0
Guideline #19: Adhered High · Score: 33.5
Guideline #20: Adhered High · Score: 44.7
Guideline #21: Adhered High · Score: 27.9
Guideline #22: Adhered High · Score: 27.9
Guideline #23: Adhered High · Score: 27.9
Guideline #24: Adhered Low · Score: 14.0
Guideline #25: Adhered High · Score: 22.3
Guideline #26: Adhered High · Score: 22.3
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Main Navigation

16 Guidelines · Score: 276.4

“State of the Art” Performance
Guideline #27: Violated High · Score: -39.1
Guideline #28: Adhered High · Score: 44.7
Guideline #29: Adhered High · Score: 39.1
Guideline #30: Adhered Low · Score: 14.0
Guideline #31: Neutral · Score: 0.0
Guideline #32: Adhered High · Score: 33.5
Guideline #33: Issue Resolved · Score: 33.5
Guideline #34: Adhered High · Score: 27.9
Guideline #35: Adhered High · Score: 22.3
Guideline #36: Issue Resolved · Score: 27.9
Guideline #37: Issue Resolved · Score: 27.9
Guideline #38: Adhered High · Score: 22.3
Guideline #39: Issue Resolved · Score: 22.3
Guideline #40: Violated High · Score: -16.8
Guideline #41: Adhered High · Score: 16.8
Guideline #42: Not Applicable · Score: 0.0
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Intermediary Category Pages

7 Guidelines · Score: 81.0

Guideline #43: Adhered High · Score: 44.7
Guideline #44: Violated High · Score: -39.1
Guideline #45: Adhered Low · Score: 19.5
Guideline #46: Adhered High · Score: 27.9
Guideline #47: Adhered High · Score: 27.9
Guideline #48: Neutral · Score: 0.0
Guideline #49: Not Applicable · Score: 0.0
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Product Lists

13 Guidelines · Score: 67.0

Guideline #50: Neutral · Score: 0.0
Guideline #51: Adhered Low · Score: 22.3
Guideline #52: Adhered High · Score: 39.1
Guideline #53: Adhered High · Score: 44.7
Guideline #54: Violated Low · Score: -22.3
Guideline #55: Adhered High · Score: 44.7
Guideline #56: Violated Low · Score: -11.2
Guideline #57: Neutral · Score: 0.0
Guideline #58: Violated High · Score: -33.5
Guideline #59: Adhered Low · Score: 14.0
Guideline #60: Adhered Low · Score: 8.4
Guideline #61: Violated High · Score: -16.8
Guideline #62: Violated High · Score: -22.3
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Site-Wide Layout

10 Guidelines · Score: 83.8

Guideline #63: Violated Low · Score: -14.0
Guideline #64: Issue Resolved · Score: 44.7
Guideline #65: Neutral · Score: 0.0
Guideline #66: Adhered High · Score: 22.3
Guideline #67: Violated Low · Score: -11.2
Guideline #68: Adhered High · Score: 16.8
Guideline #69: Issue Resolved · Score: 16.8
Guideline #70: Adhered Low · Score: 8.4
Guideline #71: Violated High · Score: -11.2
Guideline #72: Adhered High · Score: 11.2
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Cross-Navigation & -Selling

7 Guidelines · Score: 16.8

Guideline #73: Violated High · Score: -27.9
Guideline #74: Adhered High · Score: 27.9
Guideline #75: Violated High · Score: -27.9
Guideline #76: Adhered High · Score: 27.9
Guideline #77: Neutral · Score: 0.0
Guideline #78: Adhered High · Score: 16.8
Guideline #79: Not Applicable · Score: 0.0
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All 50 sites were benchmarked across the 79 guidelines from the Homepage & Category usability study. During our evaluation, the e-commerce homepage and category design of Hayneedle adhered to 51 usability guidelines, violated 14, and scored neutral on 7 occasions, while a remaining 7 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

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Industry Comparison: Houseware & Furnishing

Overall Hayneedle ranks 6 when comparing their homepage and category UX performance against the 49 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.

Poor
Acceptable
Good

1. Hayneedle

2. Wayfair

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