This mobile e-commerce study provides you with 2 years worth of mobile user testing and research, condensed into 146 usability guidelines.
Full access to the Mobile E-commerce Usability study includes both a 495-page report, and a benchmark database with 5,200 UX performance scores and 3,500+ mobile implementation examples.
This research-based and pragmatic toolset will help you achieve the best possible mobile site experience and conversion rate.
Mobile traffic has soared in recent years and now constitute 30-50% of all traffic on many e-commerce sites. However, it’s not uncommon for mobile e-commerce sites to have a significantly poorer conversion rate than their desktop counterpart – in some cases converting less than half as many visitors into customers.
This mobile usability study reveals how the touch interface, the small screen, and user’s mobile behavior introduce a whole host of pitfalls to watch out for when designing and running a mobile e-commerce site.
Despite testing the mobile sites of some of the largest e-commerce players in the world, the test subjects encountered a staggering 1,000+ usability-related issues during the test sessions. These usability issues have been analyzed and distilled into 146 design guidelines on how to best design and structure a high-performing mobile e-commerce site, as well as documenting how end-users perceive and interact with mobile sites in a shopping context.
Based on the findings from the usability research study we’ve benchmarked the full mobile user experience of 50 major US e-commerce sites. This comprehensive benchmark database with 678 mobile page types manually reviewed and annotated, provides you with 2,100+ categorized mobile screenshots and 3,600+ implementation examples of the 146 mobile e-commerce usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies of the benchmarked mobile e-commerce sites, acting as examples and inspiration on how to design and implement your own top performing mobile e-commerce site.
Furthermore the benchmark database provides a tool for you to review your own site (or your client’s) and compare it directly against the performance of the top 50 mobile e-commerce sites.
|eConsultancy M-Commerce Best Practice||Baymard Institute M-Commerce Usability||Forrester Mobile Retail Forecast|
|Pages:||24 pages||495 pages||11 pages|
|Guidelines:||-||146 guidelines||7 takeaways|
|Source:||Author’s thoughts||User testing||Forecast model|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||Yes, 1 day full refund|
Get instant access to the usability report and benchmark database for $250, and start improving your mobile e-commerce site today at just $1.7 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.