After a year of user testing and research, the most extensive usability study on mobile e-commerce shopping is ready.
We’ve tested 18 of the biggest mobile e-commerce sites and boiled all the research findings down to 146 actionable guidelines that will help you venture into the new realm of mobile e-commerce.
“The guidelines are extremely valuable and helpful.”
Vitaly Friedman, Editor in Chief of Smashing Magazine
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”
Jason Greene, UX Design Lead at Clickbank
Mobile traffic has exploded in recent years and now constitute 30-50% of all traffic on many e-commerce sites. However, it’s not uncommon for mobile e-commerce sites to have a significantly poorer conversion rate than their desktop counterpart – in some cases converting fewer than half as many visitors into customers.
This mobile usability study reveals how the still relatively new touch interaction methods and user behaviors introduce a whole host of pitfalls to watch out for when designing and running a mobile commerce site.
Despite testing the mobile sites of some of the largest e-commerce players in the world, the test subjects encountered a staggering 1,000+ usability-related issues during the test sessions. These usability issues have been analyzed and distilled into 146 design guidelines on how to best design and structure a high-performing mobile e-commerce site, as well as documenting how end-users perceive and interact with mobile sites in a shopping context.
“Contains some very good points and interesting findings.”
Jan Jursa, Curator of IATV and MobX conference
“I have found this M-Commerce Report and the E-Commerce Report very useful, thank you!”
Josh Shaw, Web Manager at Keurig / Green Mountain Coffee Roasters
Based on the findings from the usability research study we’ve benchmarked the full mobile user experience of 50 major US e-commerce sites. This comprehensive benchmark database with 678 mobile page types manually reviewed and annotated, provides you with 2,100+ categorized mobile screenshots and 3,600+ implementation examples of the 146 mobile e-commerce usability guidelines.
The benchmark database is fully integrated with the report and comes bundled as part of the purchase, providing you with 50 case studies of the benchmarked mobile e-commerce sites, acting as examples and inspiration on how to design and implement your own top performing mobile e-commerce site.
Furthermore the benchmark database provides a tool for you to review your own site (or your client’s) and compare it directly against the performance of the top 50 mobile e-commerce sites.
“These reports are fabulous. The content is exactly what our team has been looking for, and so much more!”
Cary Moody, Usability Researcher at Hallmark
|eConsultancy M-Commerce Best Practice||Baymard Institute M-Commerce Usability||Forrester Mobile Retail Forecast|
|Pages:||24 pages||495 pages||11 pages|
|Guidelines:||-||146 guidelines||7 takeaways|
|Source:||Author’s thoughts||User testing||Forecast model|
|Benchmark:||No||Yes, 50 sites reviewed||No|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||Yes, 1 day full refund|
“Baymard's real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you'll be well equipped to optimize your mobile presence.”
Linda Bustos, Director of Ecommerce Research at Elastic Path
Get your copy of this report instantly delivered as a PDF file for $250, and start improving your mobile e-commerce site today at just $1.7 per actionable guideline.
Refund policy: We stand by our research and offer you a full 14 days “no questions asked” refund. If you’re not satisfied, simply e-mail us at firstname.lastname@example.org for a full refund.
The benchmark database has four components:
The report and Baymard Pro account are intended for internal use - for you and your team.
You and your team are allowed to both print and digitally distribute the report to employees within your own organization (i.e. within the same legal entity), as long as it is not accessible to anyone outside it.
We trust our customers, so all reports we sell are unrestricted – this means that no DRM or other restrictive technologies are used.
“I have found the M-Commerce and E-Commerce reports very useful, thank you!” References: Baymard Research
“Thank you Baymard team! Invaluable in a sea of usability noise as a beacon of clarity!” References: Mobile E-Commerce Research
“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!” References: Baymard Research
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.” References: Baymard Research
“The guidelines are extremely valuable and helpful.” References: Mobile E-Commerce Research
“Contains some very good points and interesting findings.” References: Mobile E-Commerce Research
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.” References: Baymard Research
“Great report! Very insightful.” References: Mobile E-Commerce Research
“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.” References: Mobile E-Commerce Research
“I love the information that you guys provide and have bought a couple of reports. Love them.” References: Baymard Research