After a year of user testing and research, the most extensive usability study on mobile e-commerce shopping is ready.
We’ve tested 18 of the biggest mobile e-commerce sites and boiled all the research findings down to 147 actionable guidelines that will help you venture into the new realm of mobile e-commerce.
“The guidelines are extremely valuable and helpful.”
Vitaly Friedman, Editor in Chief of Smashing Magazine
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.”
Jason Greene, UX Design Lead at Clickbank
Mobile e-commerce is on everyone’s lips due to its immense potential, displaying a 45% yearly growth rate and hitting $204 billion in 2014 (set to reach $415 billion in 2016 according to Goldman Sachs). It’s also a whole new platform with new interaction methods and usage contexts which introduce a whole host of limitations and pitfalls to watch out for when designing and running a mobile commerce site. With little best practices yet established, mobile e-commerce is, to a large degree, unchartered territory when it comes to actual implementation.
Despite testing the mobile sites of some of the largest e-commerce players in the world, the test subjects encountered a staggering 1,000+ usability-related issues during the test sessions. These usability issues have been analyzed and distilled into 147 design guidelines on how to best design and structure a mobile e-commerce site, as well as documenting how end-users understand mobile sites in a shopping context.
“Contains some very good points and interesting findings.”
Jan Jursa, Curator of IATV and MobX conference
“I have found this M-Commerce Report and the E-Commerce Report very useful, thank you!”
Josh Shaw, Web Manager at Keurig / Green Mountain Coffee Roasters
|eConsultancy M-Commerce Best Practice||Baymard Institute M-Commerce Usability||Forrester Mobile Retail Forecast|
|Pages:||24 pages||403 pages||11 pages|
|Guidelines:||-||147 guidelines||7 takeaways|
|Source:||Author’s thoughts||User testing||Forecast model|
|Review tool:||No||Yes, interactive auditing tool||No|
|Refund:||No||Yes, 14 days full refund||Yes, 1 day full refund|
“Baymard's real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you'll be well equipped to optimize your mobile presence.”
Linda Bustos, Director of Ecommerce Research at Elastic Path
Get your copy of this report instantly delivered as a PDF file for $250, and start improving your mobile e-commerce site today at just $1.7 per actionable guideline.
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“I have found the M-Commerce and E-Commerce reports very useful, thank you!” References: Baymard Research
“I can not tell you how much help your benchmark studies have been for our company, e-commerce and UX teams. We have used and continue to use these reports for baseline benchmarks as we build test protocols or eye tracking scripts etc in lab.” References: Baymard Research
“Awesome work. Just got to the end of the guidelines doc. Really good stuff and I look forward to wireframing up our site now.” References: Mobile E-Commerce Research
“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!” References: Baymard Research
“Thank you. This was an excellent piece of work: professional, thorough, and actionable for the team. We're very happy with the work Baymard has done for us so far, and I hope we'll have the chance to work together again on future projects.” References: Baymard Research
“The guidelines are extremely valuable and helpful.” References: Mobile E-Commerce Research
“Contains some very good points and interesting findings.” References: Mobile E-Commerce Research
“It is immensely valuable having a thorough, independent study to help validate my work and in particular, help facilitate buy-off from stakeholders. Baymard has quickly become one of my most trusted resources for the UX/UI field.” References: Baymard Research
“Great report! Very insightful.” References: Mobile E-Commerce Research
“Baymard’s real-user research is invaluable for ecommerce marketers. It leaves no stone unturned, and with the guideline checklists provided, you’ll be well equipped to optimize your mobile presence.” References: Mobile E-Commerce Research
“I love the information that you guys provide and have bought a couple of reports. Love them.” References: Baymard Research