250 Top E-Commerce Sites Ranked by User Experience Performance

Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 130,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances
Poor
Mediocre
Decent
Good
Perfect

Overall UX Performance

1179 Guidelines

Desktop Web

421 Guidelines

Homepage & Category

31 Guidelines

On-Site Search

25 Guidelines

Product Lists & Filtering

68 Guidelines

Product Page

102 Guidelines

Cart & Checkout

116 Guidelines

Customer Accounts

37 Guidelines

Site-Wide Features

15 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

407 Guidelines

Mobile App

351 Guidelines

138 Major E-Commerce Sites
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Case Studies

Deep dive into the performance and page designs of the 250 case studies.

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