60 × E-Commerce UX Case Studies

A UX benchmark of 60 top e-commerce sites ranked by user experience performance

  • This benchmark database is based on usability reviews of 60 top e-commerce sites, each rated across 642 different e-commerce UX elements.
  • Click on a site in the graph or the list to see its in-depth case study and detailed UX performance.
  • In total the benchmark contains 38,520 UX performance ratings and 27,900 best-practice implementation examples.
  • Tip: you can also navigate by page designs.
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Overall UX Performance: 642 guidelines · 38,520 ratings

Homepage & Category: 61 guidelines · 3,660 ratings

Homepage: 15 guidelines · 900 ratings

Category Taxonomy: 14 guidelines · 840 ratings

Main Navigation: 16 guidelines · 960 ratings

Intermediary Category Pages: 6 guidelines · 360 ratings

Site-Wide Layout: 10 guidelines · 600 ratings

On-Site Search: 49 guidelines · 2,940 ratings

Search Query Types: 12 guidelines · 720 ratings

Search Form & Logic: 10 guidelines · 600 ratings

Search Autocomplete: 7 guidelines · 420 ratings

Results Logic & Guidance: 8 guidelines · 480 ratings

Results Layout & Filtering: 12 guidelines · 720 ratings

Product Lists & Filtering: 94 guidelines · 5,640 ratings

List Layout: 7 guidelines · 420 ratings

Loading Products: 5 guidelines · 300 ratings

List Items: Product Info & Thumbnails: 16 guidelines · 960 ratings

List Items: Interface & Hit Areas: 10 guidelines · 600 ratings

List Items: Personalization: 5 guidelines · 300 ratings

Filtering: Available Filters: 10 guidelines · 600 ratings

Filtering: Scope & Logic: 14 guidelines · 840 ratings

Filtering: Interface & Layout: 11 guidelines · 660 ratings

Sorting: 11 guidelines · 660 ratings

Comparison Tool: 5 guidelines · 300 ratings

Product Page: 95 guidelines · 5,700 ratings

Product Page Layout: 8 guidelines · 480 ratings

Product Images: 9 guidelines · 540 ratings

Image Gallery UI: 10 guidelines · 600 ratings

Product Video & 360-View: 4 guidelines · 240 ratings

The 'Buy' Section: 9 guidelines · 540 ratings

Shipping, Returns, and Gifting: 7 guidelines · 420 ratings

Product Variations: 9 guidelines · 540 ratings

Product Descriptions: 7 guidelines · 420 ratings

Specifications Sheet: 5 guidelines · 300 ratings

User Reviews: 13 guidelines · 780 ratings

Auxiliary Content: 5 guidelines · 300 ratings

Cross-Sells & Cross-Navigation: 9 guidelines · 540 ratings

Cart & Checkout: 134 guidelines · 8,040 ratings

Shopping Cart & “Added to Cart” Behavior: 10 guidelines · 600 ratings

Account Selection & Creation: 9 guidelines · 540 ratings

Customer & Address Information: 12 guidelines · 720 ratings

Gifting Flow & Features: 5 guidelines · 300 ratings

Shipping & Store Pickup: 11 guidelines · 660 ratings

Payment Flow & Methods (Incl. 3rd-Party): 8 guidelines · 480 ratings

Credit Card Form: 10 guidelines · 600 ratings

Order Review: 5 guidelines · 300 ratings

Order Confirmation & E-Mail: 4 guidelines · 240 ratings

Form & Page Design: 10 guidelines · 600 ratings

User Interactions & Distractions: 10 guidelines · 600 ratings

Cross-Sells: 4 guidelines · 240 ratings

Validation Errors & Data Persistence: 10 guidelines · 600 ratings

Field Labels & Microcopy: 7 guidelines · 420 ratings

Field Design & Features: 8 guidelines · 480 ratings

Default Values & Autocompletion: 8 guidelines · 480 ratings

Mobile E-Commerce: 144 guidelines · 8,640 ratings

Mobile Homepage, Navigation, & Search: 12 guidelines · 720 ratings

Mobile Product Lists: 15 guidelines · 900 ratings

Mobile Filtering & Sorting: 9 guidelines · 540 ratings

Mobile Product Page Layouts: 6 guidelines · 360 ratings

Mobile Product Descriptions, Specs, & Images: 13 guidelines · 780 ratings

Mobile Shopping Cart, Cost & Account: 10 guidelines · 600 ratings

Mobile Checkout Information: 15 guidelines · 900 ratings

Mobile Form Field Usability: 18 guidelines · 1,080 ratings

Touch Keyboards: 5 guidelines · 300 ratings

Mobile Validation Errors: 7 guidelines · 420 ratings

B&H Photo #1

Usability Score: 755

Pay special attention to their:

Cart & Checkout

On-Site Search

+ 33 more pages

Home Depot #2

Usability Score: 708

Pay special attention to their:

Mobile E-Commerce

Product Lists & Filtering

+ 33 more pages

Sears #3

Usability Score: 638

Pay special attention to their:

Homepage & Category

On-Site Search

+ 39 more pages

Wayfair #4

Usability Score: 638

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 34 more pages

Nordstrom #5

Usability Score: 615

Pay special attention to their:

Homepage & Category

On-Site Search

+ 34 more pages

Walmart #6

Usability Score: 594

Pay special attention to their:

On-Site Search

Product Page

+ 35 more pages

Crutchfield #7

Usability Score: 594

Pay special attention to their:

Homepage & Category

On-Site Search

+ 31 more pages

ASOS #8

Usability Score: 594

Pay special attention to their:

Homepage & Category

On-Site Search

+ 15 more pages

L.L. Bean #9

Usability Score: 590

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 36 more pages

Office Depot #10

Usability Score: 582

Pay special attention to their:

Cart & Checkout

Product Page

+ 37 more pages

J.C. Penney #11

Usability Score: 550

Pay special attention to their:

Homepage & Category

On-Site Search

+ 35 more pages

Amazon #12

Usability Score: 550

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 44 more pages

Etsy #13

Usability Score: 549

Pay special attention to their:

Homepage & Category

Product Page

+ 28 more pages

Adidas #14

Usability Score: 549

Pay special attention to their:

Homepage & Category

On-Site Search

+ 15 more pages

John Lewis #15

Usability Score: 539

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

REI #16

Usability Score: 537

Pay special attention to their:

Homepage & Category

On-Site Search

+ 37 more pages

Marks & Spencer #17

Usability Score: 532

Pay special attention to their:

Homepage & Category

On-Site Search

+ 17 more pages

Musician’s Friend #18

Usability Score: 520

Pay special attention to their:

Homepage & Category

On-Site Search

+ 35 more pages

Best Buy #19

Usability Score: 520

Pay special attention to their:

Cart & Checkout

Product Lists & Filtering

+ 36 more pages

Target #20

Usability Score: 516

Pay special attention to their:

Mobile E-Commerce

On-Site Search

+ 33 more pages

Lowe’s #21

Usability Score: 511

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 36 more pages

Staples #22

Usability Score: 501

Pay special attention to their:

Cart & Checkout

Product Page

+ 27 more pages

Northern Tool #23

Usability Score: 499

Pay special attention to their:

Product Page

On-Site Search

+ 38 more pages

Disney Store #24

Usability Score: 497

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 28 more pages

Neiman Marcus #25

Usability Score: 491

Pay special attention to their:

Product Lists & Filtering

On-Site Search

+ 14 more pages

Build.com #26

Usability Score: 478

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 29 more pages

Macy’s #27

Usability Score: 472

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 30 more pages

Sephora #28

Usability Score: 462

Pay special attention to their:

Homepage & Category

On-Site Search

+ 34 more pages

Walgreen Co. #29

Usability Score: 458

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

H&M #30

Usability Score: 455

Pay special attention to their:

Cart & Checkout

On-Site Search

+ 16 more pages

American Eagle Outfitters #31

Usability Score: 447

Pay special attention to their:

Homepage & Category

Product Page

+ 24 more pages

Tesco #32

Usability Score: 446

Pay special attention to their:

Homepage & Category

On-Site Search

+ 18 more pages

Nike #33

Usability Score: 433

Pay special attention to their:

Homepage & Category

Product Page

+ 29 more pages

Apple #34

Usability Score: 427

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 20 more pages

Toys'R'Us #35

Usability Score: 426

Pay special attention to their:

Product Lists & Filtering

Product Page

+ 31 more pages

Hayneedle #36

Usability Score: 421

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 35 more pages

Crate & Barrel #37

Usability Score: 401

Pay special attention to their:

Cart & Checkout

Product Lists & Filtering

+ 32 more pages

Cabela’s #38

Usability Score: 398

Pay special attention to their:

Homepage & Category

On-Site Search

+ 37 more pages

Urban Outfitters #39

Usability Score: 397

Pay special attention to their:

Homepage & Category

On-Site Search

+ 32 more pages

Victoria’s Secret #40

Usability Score: 390

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 31 more pages

Zalando #41

Usability Score: 387

Pay special attention to their:

Cart & Checkout

On-Site Search

+ 18 more pages

Debenhams #42

Usability Score: 386

Pay special attention to their:

Homepage & Category

On-Site Search

+ 19 more pages

IKEA #43

Usability Score: 383

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 13 more pages

Grainger #44

Usability Score: 377

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 34 more pages

Overstock #45

Usability Score: 377

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 24 more pages

Gilt #46

Usability Score: 368

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

Ann Taylor #47

Usability Score: 365

Pay special attention to their:

Homepage & Category

On-Site Search

+ 27 more pages

GAP #48

Usability Score: 355

Pay special attention to their:

Homepage & Category

On-Site Search

+ 32 more pages

Williams-Sonoma #49

Usability Score: 339

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 32 more pages

Argos #50

Usability Score: 336

Pay special attention to their:

Homepage & Category

On-Site Search

+ 20 more pages

Kohl’s #51

Usability Score: 328

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

Newegg #52

Usability Score: 314

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

Costco #53

Usability Score: 273

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 35 more pages

Foot Locker #54

Usability Score: 250

Pay special attention to their:

Homepage & Category

On-Site Search

+ 29 more pages

Bass Pro Shops #55

Usability Score: 249

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

HP #56

Usability Score: 242

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

Microsoft #57

Usability Score: 221

Pay special attention to their:

Homepage & Category

On-Site Search

+ 19 more pages

Dell #58

Usability Score: 218

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 34 more pages

TigerDirect #59

Usability Score: 207

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 32 more pages

Rakuten #60

Usability Score: 177

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

YourSite.com #?

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