251 Top E-Commerce Sites Ranked by User Experience Performance
Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 150,000+ hours of UX research (available in Premium).
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1182 Guidelines
Desktop Web
422 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
26 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
102 Guidelines
Cart & Checkout
116 Guidelines
Customer Accounts
37 Guidelines
Site-Wide Features
15 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
408 Guidelines
Mobile App
352 Guidelines
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Industry
Case Studies
Deep dive into the performance and page designs of the 251 case studies.
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
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