234 Top E-Commerce Sites Ranked by User Experience Performance
Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 130,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
866 Guidelines
Desktop Web
482 Guidelines
Homepage & Category
54 Guidelines
On-Site Search
47 Guidelines
Product Lists & Filtering
90 Guidelines
Product Page
96 Guidelines
Cart & Checkout
130 Guidelines
Customer Accounts
38 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
384 Guidelines
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
Case Studies
Deep dive into the performance and page designs of the 234 case studies.
12 page designs: desktop, mobile
19 page designs: desktop, mobile
13 page designs: desktop, mobile
33 page designs: desktop, mobile
49 page designs: mobile, desktop
15 page designs: desktop, mobile
31 page designs: desktop, mobile
53 page designs: mobile, desktop
32 page designs: desktop, mobile
24 page designs: desktop, mobile
17 page designs: desktop, mobile
32 page designs: desktop, mobile
12 page designs: desktop, mobile
49 page designs: desktop, mobile
75 page designs: desktop, mobile, app
73 page designs: app, mobile, desktop
68 page designs: app, mobile, desktop
31 page designs: desktop, mobile
14 page designs: desktop, mobile
35 page designs: desktop, mobile
63 page designs: mobile, desktop, app
51 page designs: desktop, mobile
80 page designs: mobile, desktop, app
82 page designs: desktop, app, mobile
16 page designs: desktop, mobile
28 page designs: desktop, mobile
76 page designs: desktop, app, mobile
84 page designs: app, mobile, desktop
27 page designs: desktop, mobile
17 page designs: desktop, mobile
27 page designs: desktop, mobile
38 page designs: desktop, mobile
43 page designs: desktop, mobile
26 page designs: desktop, mobile
56 page designs: desktop, mobile
21 page designs: desktop, mobile
40 page designs: desktop, mobile
21 page designs: desktop, mobile
11 page designs: desktop, mobile
17 page designs: desktop, mobile
74 page designs: desktop, app, mobile
76 page designs: app, mobile, desktop
29 page designs: desktop, mobile
52 page designs: desktop, mobile
79 page designs: app, mobile, desktop
19 page designs: desktop, mobile
31 page designs: desktop, mobile
29 page designs: desktop, mobile
40 page designs: desktop, mobile
20 page designs: desktop, mobile
77 page designs: desktop, app, mobile
67 page designs: mobile, desktop, app
52 page designs: desktop, mobile
20 page designs: desktop, mobile
35 page designs: desktop, mobile
45 page designs: desktop, mobile
46 page designs: desktop, mobile
20 page designs: desktop, mobile
50 page designs: mobile, desktop
75 page designs: app, mobile, desktop
81 page designs: mobile, app, desktop
26 page designs: desktop, mobile
13 page designs: desktop, mobile
14 page designs: desktop, mobile
31 page designs: desktop, mobile
48 page designs: desktop, mobile
40 page designs: desktop, mobile
20 page designs: desktop, mobile
45 page designs: desktop, mobile
84 page designs: mobile, app, desktop
43 page designs: desktop, mobile
25 page designs: desktop, mobile
73 page designs: desktop, mobile, app
44 page designs: desktop, mobile
27 page designs: desktop, mobile
47 page designs: desktop, mobile
51 page designs: mobile, desktop
19 page designs: desktop, mobile
50 page designs: desktop, mobile
73 page designs: mobile, app, desktop
51 page designs: mobile, desktop
79 page designs: desktop, app, mobile
39 page designs: desktop, mobile
50 page designs: mobile, desktop
21 page designs: desktop, mobile
56 page designs: mobile, desktop
50 page designs: desktop, mobile
36 page designs: desktop, mobile
41 page designs: desktop, mobile
36 page designs: desktop, mobile
26 page designs: desktop, mobile
39 page designs: desktop, mobile
42 page designs: desktop, mobile
31 page designs: desktop, mobile
43 page designs: desktop, mobile
34 page designs: desktop, mobile
21 page designs: desktop, mobile
47 page designs: desktop, mobile
39 page designs: mobile, desktop
20 page designs: desktop, mobile
77 page designs: app, mobile, desktop
42 page designs: mobile, desktop
38 page designs: desktop, mobile
48 page designs: desktop, mobile
41 page designs: desktop, mobile
64 page designs: app, mobile, desktop
52 page designs: mobile, desktop
40 page designs: mobile, desktop
40 page designs: desktop, mobile
35 page designs: desktop, mobile
47 page designs: desktop, mobile
40 page designs: desktop, mobile
29 page designs: desktop, mobile
42 page designs: desktop, mobile
52 page designs: mobile, desktop
38 page designs: mobile, desktop
38 page designs: mobile, desktop
40 page designs: desktop, mobile
25 page designs: app
41 page designs: mobile, desktop
25 page designs: desktop, mobile
21 page designs: desktop, mobile
43 page designs: desktop, mobile
52 page designs: desktop, mobile
52 page designs: mobile, desktop
46 page designs: mobile, desktop
43 page designs: mobile, desktop
25 page designs: desktop, mobile
27 page designs: desktop, mobile
23 page designs: desktop, mobile
41 page designs: desktop, mobile
38 page designs: desktop, mobile
45 page designs: desktop, mobile
39 page designs: desktop, mobile
39 page designs: desktop, mobile
34 page designs: desktop, mobile
56 page designs: mobile, desktop
38 page designs: mobile, app
48 page designs: mobile, desktop
20 page designs: desktop, mobile
15 page designs: desktop, mobile
44 page designs: desktop, mobile
52 page designs: desktop, mobile
20 page designs: desktop, mobile
17 page designs: desktop, mobile
49 page designs: desktop, mobile
21 page designs: desktop, mobile
22 page designs: desktop, mobile
24 page designs: desktop, mobile
26 page designs: desktop, mobile
21 page designs: desktop, mobile
49 page designs: desktop, mobile
46 page designs: desktop, mobile
43 page designs: desktop, mobile
45 page designs: desktop, mobile
57 page designs: mobile, app
38 page designs: desktop, mobile
50 page designs: mobile, app
17 page designs: desktop, mobile
49 page designs: desktop, mobile
21 page designs: desktop, mobile
46 page designs: mobile, desktop
43 page designs: desktop, mobile
35 page designs: desktop, mobile
38 page designs: desktop, mobile
45 page designs: desktop, mobile
34 page designs: desktop, mobile
28 page designs: desktop, mobile
30 page designs: desktop, mobile
40 page designs: desktop, mobile
55 page designs: mobile, desktop
30 page designs: desktop, mobile
37 page designs: mobile, app
31 page designs: desktop, mobile
24 page designs: desktop, mobile
39 page designs: desktop, mobile
26 page designs: desktop, mobile
44 page designs: desktop, mobile
47 page designs: desktop, mobile
45 page designs: desktop, mobile
43 page designs: desktop, mobile
25 page designs: desktop, mobile
26 page designs: desktop, mobile
19 page designs: desktop, mobile
39 page designs: desktop, mobile
49 page designs: desktop, mobile
24 page designs: desktop, mobile
28 page designs: desktop, mobile
44 page designs: desktop, mobile
30 page designs: desktop, mobile
24 page designs: desktop, mobile
41 page designs: desktop, mobile
19 page designs: desktop, mobile
37 page designs: desktop, mobile
24 page designs: desktop, mobile
38 page designs: desktop, mobile
29 page designs: mobile, app
26 page designs: desktop, mobile
21 page designs: desktop, mobile
23 page designs: desktop, mobile
27 page designs: desktop, mobile
21 page designs: desktop, mobile
17 page designs: desktop, mobile
27 page designs: mobile, app
12 page designs: desktop, mobile
24 page designs: desktop, mobile
44 page designs: desktop, mobile
42 page designs: desktop, mobile
19 page designs: desktop, mobile
20 page designs: desktop, mobile
22 page designs: desktop, mobile
28 page designs: desktop, mobile
35 page designs: desktop, mobile
26 page designs: desktop, mobile
25 page designs: mobile, app
53 page designs: mobile, desktop
39 page designs: desktop, mobile
37 page designs: desktop, mobile
16 page designs: desktop, mobile
38 page designs: desktop, mobile
16 page designs: desktop, mobile
33 page designs: desktop, mobile
34 page designs: desktop, mobile
14 page designs: desktop, mobile
33 page designs: desktop, mobile
28 page designs: desktop, mobile
18 page designs: desktop, mobile
43 page designs: desktop, mobile
29 page designs: desktop, mobile
39 page designs: desktop, mobile
25 page designs: desktop, mobile
22 page designs: desktop, mobile
33 page designs: desktop, mobile
30 page designs: desktop, mobile
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
User Experience Research, Delivered Twice a Month
Join 37,000+ UX professionals and get a new UX article every second week.
Explore Other Research Content
363 free UX articles based on large-scale research.
14,000+ annotated designs for systematic inspiration.
Code samples, demos, and key stats for usability.