279 Top Ecommerce Sites Ranked by User Experience Performance
Use this interactive Benchmark chart to see the ranked UX performance of the leading ecommerce sites in the US and Europe. The chart summarizes 100,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 150,000+ hours of UX research (available in Premium).
Case Studies
Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.
Overall UX Performance
1162 Guidelines
Desktop Web
413 Guidelines
Homepage & Category
31 Guidelines
On-Site Search
28 Guidelines
Product Lists & Filtering
68 Guidelines
Product Page
97 Guidelines
Cart & Checkout
117 Guidelines
Customer Accounts
31 Guidelines
Site-Wide Features
14 Guidelines
Order Tracking & Returns
27 Guidelines
Mobile Web
405 Guidelines
Mobile App
344 Guidelines
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Industry
Case Studies
Deep dive into the performance and page designs of the 279 case studies.
Browse Benchmarks by Industry or Site Type
Select an option below to see a UX benchmark collection specific to your business.
Industry
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