60 × E-Commerce UX Case Studies

A UX benchmark of 60 top e-commerce sites ranked by user experience performance

  • This benchmark database is based on usability reviews of 60 top e-commerce sites, each rated across 620 different e-commerce UX elements.
  • Click on a site in the list below the chart to see its in-depth case study and detailed UX performance.
  • In total the chart summarizes 30,000+ UX performance ratings and the case study pages contain 34,000+ best-practice implementation examples.
  • Tip: you can also navigate by page designs.
Benchmark UX Performances
Poor
Mediocre
Acceptable
Decent
Good

Overall UX Performance

620 Guidelines

Homepage & Category

64 Guidelines

Homepage

15 Guidelines

Category Taxonomy

15 Guidelines

Main Navigation

16 Guidelines

Intermediary Category Pages

6 Guidelines

Site-Wide Layout

12 Guidelines

On-Site Search

50 Guidelines

Search Query Types

12 Guidelines

Search Form & Logic

10 Guidelines

Search Autocomplete

8 Guidelines

Results Logic & Guidance

8 Guidelines

Results Layout & Filtering

12 Guidelines

Product Lists & Filtering

95 Guidelines

List Layout

7 Guidelines

Loading Products

6 Guidelines

List Items: Product Info & Thumbnails

20 Guidelines

List Items: Product Info

11 Guidelines

List Items: Product Thumbnails

9 Guidelines

List Items: Interface & Hit Areas

11 Guidelines

Filtering: Available Filters

10 Guidelines

Filtering: Scope & Logic

14 Guidelines

Filtering: Interface & Layout

11 Guidelines

Sorting

11 Guidelines

Comparison Tool

5 Guidelines

Product Page

95 Guidelines

Product Page Layout

10 Guidelines

Product Images

11 Guidelines

Image Gallery UI

12 Guidelines

The 'Buy' Section

9 Guidelines

Shipping, Returns, and Gifting

7 Guidelines

Product Variations

9 Guidelines

Product Descriptions

10 Guidelines

Specifications Sheet

5 Guidelines

User Reviews

13 Guidelines

Cross-Sells & Cross-Navigation

9 Guidelines

Cart & Checkout

131 Guidelines

Shopping Cart & “Added to Cart” Behavior

10 Guidelines

Account Selection & Creation

9 Guidelines

Customer & Address Information

12 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Store Pickup

11 Guidelines

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines

Credit Card Form

10 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

Form & Page Design

10 Guidelines

User Interactions & Distractions

10 Guidelines

Cross-Sells

4 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Features

8 Guidelines

Default Values & Autocompletion

8 Guidelines

Customer Accounts

40 Guidelines

Account Drop-Down

7 Guidelines

Account Dashboard

6 Guidelines

Account Sign In

6 Guidelines

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines

Account-Wide Navigation, Structure, & Information

8 Guidelines

Order Tracking & Returns

25 Guidelines

Orders & Order Tracking

14 Guidelines

Order Returns

11 Guidelines

Mobile E-Commerce

120 Guidelines

Mobile Homepage

8 Guidelines

Main Navigation & Categories

21 Guidelines

Main Navigation

6 Guidelines

Category Taxonomy

10 Guidelines

Category Pages

5 Guidelines

Mobile On-Site Search

18 Guidelines

Autocomplete

7 Guidelines

Query Types

4 Guidelines

Design & Logic

7 Guidelines

Product List

35 Guidelines

Mobile Product List Layout & Features

17 Guidelines

Mobile List Item Content

18 Guidelines

Mobile Checkout

25 Guidelines

Shopping Cart

4 Guidelines

User Info

8 Guidelines

Payment

4 Guidelines

Shipping & Store Pickup

3 Guidelines

Order Review & Confirmation

6 Guidelines

Mobile Forms

13 Guidelines

Form Fields

5 Guidelines

Field Validation

4 Guidelines

Input Optimization

4 Guidelines

60 Major E-Commerce Sites
CompareWhat’s This?

Home Depot #1

Performance: 63.8

Pay special attention to their:

Product Page

Customer Accounts

+ 38 more pages

B&H Photo #2

Performance: 60.5

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 43 more pages

Crutchfield #3

Performance: 59.4

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 39 more pages

Wayfair #4

Performance: 57.1

Pay special attention to their:

Order Tracking & Returns

Customer Accounts

+ 42 more pages

Apple #5

Performance: 53.7

Pay special attention to their:

Order Tracking & Returns

On-Site Search

+ 39 more pages

Build.com #6

Performance: 53.6

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 32 more pages

J.C. Penney #7

Performance: 53.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 41 more pages

Walmart #8

Performance: 52.9

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 44 more pages

Best Buy #9

Performance: 52.2

Pay special attention to their:

Order Tracking & Returns

Customer Accounts

+ 42 more pages

Adidas #10

Performance: 51.2

Pay special attention to their:

Homepage & Category

On-Site Search

+ 27 more pages

REI #11

Performance: 49.6

Pay special attention to their:

Homepage & Category

On-Site Search

+ 36 more pages

Sears #12

Performance: 49.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 47 more pages

Macy’s #13

Performance: 48.9

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 38 more pages

Nordstrom #14

Performance: 48.5

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 31 more pages

Staples #15

Performance: 48.4

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 38 more pages

L.L. Bean #16

Performance: 48.4

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 41 more pages

ASOS #17

Performance: 46.0

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 41 more pages

Office Depot #18

Performance: 45.6

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 39 more pages

Victoria’s Secret #19

Performance: 44.8

Pay special attention to their:

Product Lists & Filtering

Order Tracking & Returns

+ 36 more pages

Etsy #20

Performance: 44.8

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 40 more pages

Target #21

Performance: 42.9

Pay special attention to their:

Cart & Checkout

Mobile E-Commerce

+ 48 more pages

American Eagle Outfitters #22

Performance: 42.3

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 30 more pages

Musician’s Friend #23

Performance: 42.3

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 34 more pages

Urban Outfitters #24

Performance: 41.7

Pay special attention to their:

Homepage & Category

On-Site Search

+ 36 more pages

Crate & Barrel #25

Performance: 41.7

Pay special attention to their:

Cart & Checkout

Product Lists & Filtering

+ 41 more pages

Walgreen Co. #26

Performance: 41.0

Pay special attention to their:

Product Page

Mobile E-Commerce

+ 31 more pages

HP #27

Performance: 40.1

Pay special attention to their:

Homepage & Category

On-Site Search

+ 39 more pages

Amazon #28

Performance: 40.1

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 52 more pages

Northern Tool #29

Performance: 39.0

Pay special attention to their:

Product Page

On-Site Search

+ 46 more pages

Marks & Spencer #30

Performance: 38.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 24 more pages

John Lewis #31

Performance: 38.9

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 43 more pages

GAP #32

Performance: 38.0

Pay special attention to their:

Product Page

Customer Accounts

+ 40 more pages

Lowe’s #33

Performance: 37.9

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 42 more pages

Foot Locker #34

Performance: 37.4

Pay special attention to their:

Homepage & Category

On-Site Search

+ 29 more pages

Neiman Marcus #35

Performance: 37.1

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 15 more pages

Hayneedle #36

Performance: 36.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 41 more pages

Kohl’s #37

Performance: 36.4

Pay special attention to their:

Product Page

Customer Accounts

+ 36 more pages

Overstock #38

Performance: 36.3

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 33 more pages

H&M #39

Performance: 35.3

Pay special attention to their:

Cart & Checkout

Order Tracking & Returns

+ 39 more pages

Debenhams #40

Performance: 35.0

Pay special attention to their:

Homepage & Category

On-Site Search

+ 35 more pages

Dell #41

Performance: 34.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 44 more pages

Sephora #42

Performance: 34.8

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 32 more pages

Newegg #43

Performance: 34.7

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 36 more pages

Zalando #44

Performance: 33.4

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 33 more pages

Nike #45

Performance: 31.9

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 37 more pages

Cabela’s #46

Performance: 31.2

Pay special attention to their:

Homepage & Category

On-Site Search

+ 36 more pages

Microsoft #47

Performance: 31.0

Pay special attention to their:

Homepage & Category

On-Site Search

+ 28 more pages

Williams-Sonoma #48

Performance: 30.6

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 40 more pages

Grainger #49

Performance: 30.1

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 42 more pages

Tesco #50

Performance: 30.1

Pay special attention to their:

Homepage & Category

Cart & Checkout

+ 20 more pages

Toys'R'Us #51

Performance: 29.7

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 31 more pages

Gilt #52

Performance: 29.3

Pay special attention to their:

Homepage & Category

On-Site Search

+ 38 more pages

Rakuten #53

Performance: 29.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 37 more pages

IKEA #54

Performance: 27.0

Pay special attention to their:

Product Page

Cart & Checkout

+ 30 more pages

Ann Taylor #55

Performance: 26.9

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 37 more pages

Disney Store #56

Performance: 26.7

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 32 more pages

Argos #57

Performance: 26.4

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 27 more pages

Bass Pro Shops #58

Performance: 24.5

Pay special attention to their:

Homepage & Category

On-Site Search

+ 31 more pages

TigerDirect #59

Performance: 19.5

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 32 more pages

Costco #60

Performance: 19.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 45 more pages

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