234 Top E-Commerce Sites Ranked by User Experience Performance

Use this interactive Benchmark chart to see the ranked UX performance of the leading e-commerce sites in the US and Europe. The chart summarizes 50,000+ UX performance ratings. Each site has been manually rated across 700+ different UX elements from Baymard’s 130,000+ hours of UX research (available in Premium). You can also see snapshots of end-of-year performances all the way back to 2012.

Case Studies

Click the colored dots to view in-depth case studies for each benchmarked site, or scroll down to see all case studies. You can also view the case study examples organized by type of page.

Benchmark UX Performances

Overall UX Performance

866 Guidelines

Desktop Web

482 Guidelines

Homepage & Category

54 Guidelines

On-Site Search

47 Guidelines

Product Lists & Filtering

90 Guidelines

Product Page

96 Guidelines

Cart & Checkout

130 Guidelines

Customer Accounts

38 Guidelines

Order Tracking & Returns

27 Guidelines

Mobile Web

384 Guidelines

Case Studies

Deep dive into the performance and page designs of the 234 case studies.

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