60 × E-Commerce UX Case Studies

A UX benchmark of 60 top e-commerce sites ranked by user experience performance

  • This benchmark database is based on detailed UX reviews of 60 top e-commerce sites, each manually rated across 700+ different e-commerce UX elements.
  • Click on a site in the list below the chart to see its in-depth case study and detailed UX performance.
  • See snapshots of end-of-year benchmark performances all the way back through 2012.
  • In total, the chart summarizes the 37,000+ most recent UX performance ratings, and the case study pages contain 49,300+ best-practice implementation examples.
  • Tip: you can also navigate by page designs.
Benchmark UX Performances
Poor
Mediocre
Acceptable
Decent
Good

Overall UX Performance

705 Guidelines

Homepage & Category

64 Guidelines

Homepage

15 Guidelines

Category Taxonomy

15 Guidelines

Main Navigation

16 Guidelines

Intermediary Category Pages

6 Guidelines

Site-Wide Layout

12 Guidelines

On-Site Search

50 Guidelines

Search Query Types

12 Guidelines

Search Form & Logic

10 Guidelines

Search Autocomplete

8 Guidelines

Results Logic & Guidance

8 Guidelines

Results Layout & Filtering

12 Guidelines

Product Lists & Filtering

95 Guidelines

List Layout

7 Guidelines

Loading Products

6 Guidelines

List Items: Product Info & Thumbnails

20 Guidelines

List Items: Product Info

11 Guidelines

List Items: Product Thumbnails

9 Guidelines

List Items: Interface & Hit Areas

11 Guidelines

Filtering: Available Filters

10 Guidelines

Filtering: Scope & Logic

14 Guidelines

Filtering: Interface & Layout

11 Guidelines

Sorting

11 Guidelines

Comparison Tool

5 Guidelines

Product Page

95 Guidelines

Product Page Layout

10 Guidelines

Product Images

11 Guidelines

Image Gallery UI

12 Guidelines

The 'Buy' Section

9 Guidelines

Shipping, Returns, and Gifting

7 Guidelines

Product Variations

9 Guidelines

Product Descriptions

10 Guidelines

Specifications Sheet

5 Guidelines

User Reviews

13 Guidelines

Cross-Sells & Cross-Navigation

9 Guidelines

Cart & Checkout

131 Guidelines

Shopping Cart & "Added to Cart" Behavior

10 Guidelines

Account Selection & Creation

9 Guidelines

Customer & Address Information

12 Guidelines

Gifting Flow & Features

5 Guidelines

Shipping & Store Pickup

11 Guidelines

Payment Flow & Methods (Incl. Third-Party)

8 Guidelines

Credit Card Form

10 Guidelines

Order Review

5 Guidelines

Order Confirmation & E-Mail

4 Guidelines

Form & Page Design

10 Guidelines

User Interactions & Distractions

10 Guidelines

Cross-Sells

4 Guidelines

Validation Errors & Data Persistence

10 Guidelines

Field Labels & Microcopy

7 Guidelines

Field Design & Features

8 Guidelines

Default Values & Autocompletion

8 Guidelines

Customer Accounts

40 Guidelines

Account Drop-Down

7 Guidelines

Account Dashboard

6 Guidelines

Account Sign In

6 Guidelines

'Your Account': Addresses, Payments, & Newsletters

13 Guidelines

Account-Wide Navigation, Structure, & Information

8 Guidelines

Order Tracking & Returns

25 Guidelines

Orders & Order Tracking

14 Guidelines

Order Returns

11 Guidelines

Mobile E-Commerce

205 Guidelines

Mobile Homepage

8 Guidelines

Main Navigation & Categories

21 Guidelines

Main Navigation

6 Guidelines

Category Taxonomy

10 Guidelines

Category Pages

5 Guidelines

Mobile On-Site Search

23 Guidelines

Autocomplete

7 Guidelines

Query Types

8 Guidelines

Design & Logic

8 Guidelines

Product List

43 Guidelines

Mobile Product List Layout & Features

18 Guidelines

Mobile Filtering

7 Guidelines

Mobile List Item Content

18 Guidelines

Mobile Product Pages

19 Guidelines

Mobile Checkout

47 Guidelines

Shopping Cart

4 Guidelines

Account Selection & Creation

7 Guidelines

User Info

7 Guidelines

Payment

12 Guidelines

Shipping & Store Pickup

6 Guidelines

Order Review & Confirmation

9 Guidelines

Layout & Features

2 Guidelines

Mobile Forms

25 Guidelines

Form Fields

10 Guidelines

Field Validation

8 Guidelines

Input Optimization

7 Guidelines

Mobile Site-Wide Features & Elements

19 Guidelines

60 Major E-Commerce Sites
CompareWhat’s This?

Home Depot #1

Performance: 61.6

Pay special attention to their:

Product Page

Customer Accounts

+ 40 more pages

B&H Photo #2

Performance: 57.6

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 45 more pages

Crutchfield #3

Performance: 55.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 41 more pages

Build.com #4

Performance: 54.3

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 34 more pages

Wayfair #5

Performance: 53.0

Pay special attention to their:

Order Tracking & Returns

Customer Accounts

+ 43 more pages

REI #6

Performance: 52.8

Pay special attention to their:

Homepage & Category

On-Site Search

+ 40 more pages

J.C. Penney #7

Performance: 52.1

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 43 more pages

Best Buy #8

Performance: 51.5

Pay special attention to their:

Order Tracking & Returns

Customer Accounts

+ 43 more pages

Apple #9

Performance: 49.6

Pay special attention to their:

Order Tracking & Returns

On-Site Search

+ 41 more pages

L.L. Bean #10

Performance: 48.1

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 43 more pages

Walmart #11

Performance: 47.4

Pay special attention to their:

On-Site Search

Homepage & Category

+ 46 more pages

Macy’s #12

Performance: 46.4

Pay special attention to their:

Cart & Checkout

Customer Accounts

+ 41 more pages

Sears #13

Performance: 45.5

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 49 more pages

American Eagle Outfitters #14

Performance: 44.9

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 29 more pages

Adidas #15

Performance: 44.9

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 29 more pages

Staples #16

Performance: 43.7

Pay special attention to their:

On-Site Search

Product Lists & Filtering

+ 43 more pages

Crate & Barrel #17

Performance: 43.2

Pay special attention to their:

Cart & Checkout

Product Page

+ 46 more pages

Nordstrom #18

Performance: 43.1

Pay special attention to their:

Mobile E-Commerce

Homepage & Category

+ 33 more pages

John Lewis #19

Performance: 42.2

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 45 more pages

Target #20

Performance: 41.8

Pay special attention to their:

Cart & Checkout

Homepage & Category

+ 50 more pages

Lowe’s #21

Performance: 41.6

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 42 more pages

Overstock #22

Performance: 40.7

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 39 more pages

Musician’s Friend #23

Performance: 40.3

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 36 more pages

GAP #24

Performance: 39.5

Pay special attention to their:

Product Page

Customer Accounts

+ 38 more pages

Etsy #25

Performance: 38.6

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 43 more pages

Walgreens #26

Performance: 38.5

Pay special attention to their:

Product Page

Mobile E-Commerce

+ 33 more pages

Marks & Spencer #27

Performance: 38.3

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 39 more pages

ASOS #28

Performance: 36.7

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 42 more pages

Grainger #29

Performance: 36.6

Pay special attention to their:

On-Site Search

Order Tracking & Returns

+ 45 more pages

Nike #30

Performance: 36.3

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 39 more pages

Urban Outfitters #31

Performance: 36.3

Pay special attention to their:

Homepage & Category

On-Site Search

+ 36 more pages

Amazon #32

Performance: 35.9

Pay special attention to their:

On-Site Search

Cart & Checkout

+ 52 more pages

Foot Locker #33

Performance: 35.7

Pay special attention to their:

Homepage & Category

On-Site Search

+ 31 more pages

Kohl’s #34

Performance: 35.5

Pay special attention to their:

Product Page

Customer Accounts

+ 36 more pages

Office Depot #35

Performance: 35.3

Pay special attention to their:

On-Site Search

Product Lists & Filtering

+ 41 more pages

Newegg #36

Performance: 35.1

Pay special attention to their:

On-Site Search

Mobile E-Commerce

+ 38 more pages

H&M #37

Performance: 35.0

Pay special attention to their:

Cart & Checkout

Order Tracking & Returns

+ 41 more pages

Neiman Marcus #38

Performance: 34.2

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 28 more pages

Hayneedle #39

Performance: 33.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 41 more pages

HP #40

Performance: 33.6

Pay special attention to their:

Homepage & Category

On-Site Search

+ 43 more pages

Northern Tool #41

Performance: 32.2

Pay special attention to their:

Product Page

On-Site Search

+ 45 more pages

Dell #42

Performance: 31.9

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 45 more pages

Rakuten #43

Performance: 31.8

Pay special attention to their:

Homepage & Category

On-Site Search

+ 41 more pages

Williams Sonoma #44

Performance: 31.6

Pay special attention to their:

Homepage & Category

Product Lists & Filtering

+ 43 more pages

Cabela’s #45

Performance: 30.9

Pay special attention to their:

Homepage & Category

On-Site Search

+ 36 more pages

Victoria’s Secret #46

Performance: 30.4

Pay special attention to their:

Product Page

Order Tracking & Returns

+ 36 more pages

Debenhams #47

Performance: 30.0

Pay special attention to their:

Product Page

Product Lists & Filtering

+ 35 more pages

Toys'R'Us #48

Performance: 29.3

Pay special attention to their:

Product Lists & Filtering

Cart & Checkout

+ 31 more pages

IKEA #49

Performance: 29.2

Pay special attention to their:

Product Page

Cart & Checkout

+ 34 more pages

Zalando #50

Performance: 29.1

Pay special attention to their:

On-Site Search

Product Lists & Filtering

+ 34 more pages

Sephora #51

Performance: 26.8

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 34 more pages

Microsoft #52

Performance: 25.6

Pay special attention to their:

Homepage & Category

On-Site Search

+ 43 more pages

Ann Taylor #53

Performance: 23.5

Pay special attention to their:

Homepage & Category

Customer Accounts

+ 42 more pages

Bass Pro Shops #54

Performance: 22.5

Pay special attention to their:

Homepage & Category

On-Site Search

+ 34 more pages

Argos #55

Performance: 22.2

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 44 more pages

Tesco #56

Performance: 20.0

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 39 more pages

Gilt #57

Performance: 19.9

Pay special attention to their:

Homepage & Category

On-Site Search

+ 31 more pages

Disney Store #58

Performance: 19.4

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 34 more pages

Costco #59

Performance: 16.0

Pay special attention to their:

Homepage & Category

Order Tracking & Returns

+ 46 more pages

TigerDirect #60

Performance: 5.8

Pay special attention to their:

Homepage & Category

Mobile E-Commerce

+ 33 more pages

YourSite.com #?

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