This is a case study of IKEA’s e-commerce user experience (UX) performance. It’s based on an exhaustive performance review of 1126 design elements. 243 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape.
IKEA’s overall e-commerce UX performance is mediocre. Notably, IKEA’s UX performance is impeded by broken Order Tracking & Returns and poor Customer Accounts.
First benchmarked in September 2016, and reviewed 21 times since then, most recently in January 2024.
Overall UX Performance
1228 Guidelines · Performance:
Desktop Web
457 Guidelines · Performance:
Homepage & Category
31 Guidelines · Performance:
On-Site Search
45 Guidelines · Performance:
Product Lists & Filtering
75 Guidelines · Performance:
Product Page
103 Guidelines · Performance:
Cart & Checkout
123 Guidelines · Performance:
Customer Accounts
38 Guidelines · Performance:
Site-Wide Features
15 Guidelines · Performance:
Order Tracking & Returns
27 Guidelines · Performance:
Mobile Web
422 Guidelines · Performance:
Mobile App
349 Guidelines · Performance:
To learn how we calculate our performance scores and read up on our evaluation criteria and scoring algorithm head over to our Methodology page.
The scatterplot you see above is the free version we make public to all our users. If you wish to dive deeper and learn about each guideline and even review your own site you’ll need to get premium access.
35 pages of IKEA’s e-commerce site, marked up with 341 best practice examples:
28 pages of IKEA’s e-commerce site, marked up with 296 best practice examples:
25 pages of IKEA’s e-commerce site, marked up with 174 best practice examples:
Every week, we publish a new article on how to build “state of the art” e-commerce experiences — here’s 5 popular ones:
Drop-Down Usability: When You Should (and Shouldn’t) Use Them
Format the “Expiration Date” Fields Exactly the Same as the Physical Credit Card (72% Don’t)
PDP UX: Core Product Content Is Overlooked in ‘Horizontal Tabs’ Layouts (Yet 28% of Sites Have This Layout)
Form Field Usability: Avoid Extensive Multicolumn Layouts (16% Make This Form Usability Mistake)
Form Usability: Getting ‘Address Line 2’ Right
See all 381 articles in the full public archive.